9. THe $ Dilemma (carrier model)
after overheads
after production
after porting & QA
after License
after distributor
after carrier
after VAT
total revenue
21. 475,000,000
circulation of newspapers
825,000,000
registered cars
1,700,000,000
Internet users (PC, Mobile, Web Cafe)
1,800,000,000
unique credit card holders
2,250,000,000
tooth brushes in use
4,000,000,000
FM Radios
4,600,000,000
mobile phone subscriptions
http://upload.wikimedia.org/wikipedia/commons/8/85/Numbers_grid_in_NY.jpg various sources
22. Concept: Object-Centered
Sociality
Prof Dr Karin Knorr-Cetina,
Sociologist
https://svn-create.freedesktop.osuosl.org/public/create/docs/logo/images/light_bulb_off3.jpg
26. Object
Let’s recap:
Social is interaction
in context
http://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
27. It’s about Engagement
- People Interact by nature.
- Fans can be Fanatics!
- An app and the environment in
which it is set matters to its fans.
Apps are powerful social
objects
http://www.windsorfinejewelers.com/media/catalog/product/cache/1/image//t/a/tacori-platinum-round-diamond-semi-mount-engagement-ring.jpg
28. What
- Create Fanatics.
- Provide avenues for people’s
passion.
- Incorporate people’s strongest
community: their friends!
- Keep it in context, i.e. in the app.
29. How
- High-Scores (Reward) but make
them customizable (Relevant).
- Connect to the community
(Avenues of Passion).
- Person-to-Person Challenges &
(Playful contextual interaction).
- Awards / Rewards (Fanatics).
- In-app transactions & Virtual
Currencies (Contextual
Monetization).
30. 74% of all buying decisions are made
on a friend’s recommendation
Source: Bain Consulting
http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-julien-2048x1536.jpg
31. Monetize
Downloadable
content and in-app
currencies drive
additional revenue
streams
Engage Increase revenues
challenges and
achievements
engage users and
Discover let them share
their app
Cross-promotions, experience.
Friend Finding, and
Social Network Increase user
Integration let activity
people connect to
each other and get
the word out.
Increase installed
base
32. Discover
Increased installed base
from more people downloading the games