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The Anatomy of Pay-Per-Click Recruiting Educational Webinar Series: January 11, 2011
2 What to Expect Today ,[object Object]
Webinar Topics –
Search engine optimization (SEO) & search engine marketing (SEM)
How pay-per-click (PPC) recruitment marketing campaigns work
The difference between Indeed, Simply Hired, JuJu and Google
Bidding strategies for PPC recruiting
Applicant tracking systems and a PPC recruiting campaign
Q&A
Chat & Questions via GoToMeeting
Social Media - Twitter - #hcbootcamp#recruiting,[object Object]
4 Does PPC Matter?
5 SEO vs. SEM/PPC
6 SEO vs. SEM/PPC Pay-Per-Click Ads Pay-Per-Click Ads
7  End User Search Behavior - Views  Courtesy of  User Centric, Inc
8  End User Search Behavior - Clicks
9 SEO vs. SEM/PPC
10 How PPC Recruitment Marketing Works Graphics from Simply Hired…
11 How PPC Recruitment Marketing Works Company A Bid @ $1.00 Company B Bid @$0.80 Company C Bid @ $0.65 Company D Bid  @$0.30

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Recruitment Marketing Boot Camp - HireClix Anatomy of PPC Recruiting Jan 11 2011 final