1. Strategic Sales Planning 101
Introduction to CyberStomp’s Services
welcome to class
cyberStomp, Inc.

2. Strategic Sales Planning 101
Introduction to CyberStomp’s Services
Analyze
sales
Communicate
customer satisfaction
Execute
cyberStomp, Inc.

3. Strategic Sales Planning 101
Sales Goals vs. Sales Performance
cyberStomp, Inc.

4. Strategic Sales Planning 101
Sales Goals vs. Sales Performance
sales sales
performance Expectations
cyberStomp, Inc.

5. Strategic Sales Planning 101
Forces Impacting Your Sales Strategy: Internal Forces
cyberStomp, Inc.

6. Strategic Sales Planning 101
Forces Impacting Your Sales Strategy: Internal Forces
Sales Management
Management style
influences sales behavior
Marketing channels
Sales & marketing
messages Sales People
Sales expectations
Sales approach and
individual behavior influence
data collection
Sales Software
& Data
cyberStomp, Inc.

7. Strategic Sales Planning 101
Forces Impacting Your Sales Strategy: Internal Forces
Sales Management
Sales People
Sales Software
& Data
cyberStomp, Inc.

8. Strategic Sales Planning 101
Forces Impacting Your Sales Strategy: External Forces
Sales Management
Customer
expectations
Economic/market
Sales People
conditions
Competitive forces
Sales Software
& Data
cyberStomp, Inc.

9. Strategic Sales Planning 101
Calculating the Impact of Internal & External Forces
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10. Strategic Sales Planning 101
Calculating the Impact of Internal & External Forces
Number of forces x (Number of forces - 1)
2
Possible opportunities for
21
7 x (7 - 1)
variance to occur within
=
2 your sales expectations
Common actions companies take to improve sales performance
The acquisition of sales force management software
Sales force training
Management through the establishment of sales metrics
cyberStomp, Inc.

11. Strategic Sales Planning 101
CyberStomp’s Methodology
Data Plan
Sales Methodology
Management Philosophy
Strategic Sales Planning
cyberStomp, Inc.

12. Strategic Sales Planning 101
CyberStomp’s Methodology
Provide your sale people with more
focused sales direction
Experience more effective and efficient
sales productivity
More accurate collection of sales and
market related data
All sales personnel regardless of role
will be better equipped to provide valuable
input into future sales planning activities.
cyberStomp, Inc.

13. Strategic Sales Planning 101
Conclusion
Thank you for showing an interest in
our services.
Dean Baldwin, President / Strategic
Sales Planning Consultant
Dean@cyberstomp.com
919-800-1396
cyberStomp, Inc.