2. “The Social Object, in a nutshell, is the
reason two people are talking to each other,
as opposed to talking to somebody else.”
— Hugh Macleod, @gapingvoid
3. “The Social Object, in a nutshell, is the
reason two people are talking to each other,
as opposed to talking to somebody else.”
— Hugh Macleod, @gapingvoid
8. “Marginalia are scribbles,
comments, and
illuminations in the It’s a
“The book is extremely complex.
margins oflow frequency social
high gravity and a book.”
object.”
— Jyri Engeström
9. “The book is extremely complex. It’s a
high gravity and low frequency social
object.”
“If you go home with
somebody and they don’t have
books, don’t f*** them.”
10. “The book is extremely complex. It’s a
high gravity and low frequency social
object.”
“Average american reads six
books per year”