HiMedia Mobvious Infographic state of the mobile ad market

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HiMedia Group

State of the mobile ad market in Western Europe

Technologie

The UK takes the lead, accounting
for 44% of the mobile ad market
Spain 2%
United Kingdom 44%
Germany 12%
France 7%
Other 14%
Finland 1%
Denmark 3%
Norway 3%
Sweden 4%
Netherlands 5%
Italy 6%
ADVERTISING MARKET
IN WESTERN EUROPE
STATE OF THE MOBILE
78% growth in 2014
Mobile advertising spending growth in Western Europe
2013
2014
2015
2016
2017
x 4.2
x 2.6
+ 78%
12.6%OF ALL DIGITAL AD SPENDING
IN WESTERN EUROPE WILL GO
TOWARD MOBILE INTERNET ADS
There is also a large gap between
ad dollars spent and time spent
19.6%
share of digital ad spending
45%
share of online time spentUSA
Mobile ad spending share remains small
compared to its share of online audience
6%
share of digital ad spending
31%
share of online audience
FRANCE
Mobile remains under-invested…
also in the US
Sources: eMarketer, July & August 2013; Médiametrie, April 2013;
SRI/PwC/UDECAM, July 2013
These figures were aggregated by Mobvious, the mobile ad network of Hi-Media Group
www.hi-media.com/regie

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