PROMOTIONAL STRATEGY BY JIO

3. Free data and voice calls as promotional offer

4. What jio promises
 Unmatched 4G network with the lowest data rates globally
 LYF devices starting Rs. 2,999/-
 Convert your existing 2G/3G Smartphone into a True 4G Smartphone with a JioFi worth
Rs. 1,999/-
 Complimentary Jio Apps worth Rs. 15,000/-
 Instant Aadhaar card based activations
 Free voice calls
 No complex telecom charges
 Jio simple 4G Tariff Plans
 Special discounts for students
 Enterprise-friendly solutions and plans
 Jio Platinum Customer Service - the first of its kind.

5. Bollywood superstar Shah Rukh Khan is the brand ambassador of billionaire Mukesh Ambani's
telecom venture Reliance Jio.
Khan and musician AR Rahman hosted the soft launch function of Reliance Jio Infocomm Ltd's
(RJIL) 4G service on December 27.
"We have only seen tip of the iceberg. It will lead to a lot of innovations. This will increase
speed. Speed will increase information, knowledge. It will be used at various places, I
think, from education to production to manufacturing. I am talking very futuristic," Khan
said.
Brand Endorsement

6.  Jio 4G data services are not intended to lure
only the high-end customers but also focus on
the low to mid range segments. These sections
of the market are being targeted by offering all
services at reasonable prices.
 LYF smart phones are priced between Rs. 4,000
to Rs 19,000 which provides maximum off take,
therefore helping Jio derive high returns.
Competitive pricing

7. Price comparison of jio with other service
providers

8. New pricing strategy
 Reliance Industries
Mukesh Ambani said
that customers who
signed up for Jio on or
before March 31 could
continue making free
voice calls and get
1GB of data free daily
at a nominal fee.

9.  The prices of LYF handsets have been determined
considering that India is soon becoming a country
where smart phone users prefer to perform most tasks
on their cellular devices. Recently, Reliance Jio
launched LYF WIND 1 which is one of the best mobile
under 10000 under the LYF brand. From keeping a
track of the latest news, watching movies, playing
games, to reading books, the smart phone is becoming
an all-encompassing device.
 This very reason is the motivation behind Reliance
Jio’s attempt at creating affordable handsets and
services that meet high-quality standards.
Single-device country

10. Smart phone devices
Reliance LYF smart phones are 4G-
enabled and are equipped with LTE
technology. Additionally, Reliance Jio
also partnered up with Samsung by
offering free Jio services to customers
for a period of 90 days on the purchase
of select Samsung Galaxy smart phone
models. The telecom company will also
partner with Apple iPhones, which will
further expand its reach.

11.  Jio aims at creating an entire digital ecosystem, offering broadband services,
applications, smart devices, and mobile telephony facilities. It’s offerings
range from a wide library of recorded and live music programs, television
shows, sports programs to movies.
 Jio Money and Jio Play are among the most popular Jio applications.
Jio services

12. JIO APPS
 In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its upcoming 4G services.
While the apps are available to download for everyone, a user will require a Jio SIM card to use them.
Additionally, most of the apps are in beta phase. Following is a list of the apps:
 MyJio - Manage Jio Account and Digital Services associated with it.
 JioTV - A live TV channel service
 JioCinema - An online HD video library
 JioChat Messenger - An instant messaging app
 JioMusic - A music player
 Jio4GVoice (earlier JioJoin) - A VoLTE phone simulator
 JioMags - E-reader for magazines
 JioXpressNews - A news and magazine aggregator
 JioSecurity - Security app
 JioDrive - Cloud-based backup tool
 JioMoney Wallet - An online payments/wallet app
 JioSwitch - Transfer content
 Jiofi -Wireless route

13. JIO PERSONAL WIFI
LYF-powered JioFi is a portable broadband device brought to you by Reliance Digital. JioFi
device allows multiple users and mobile devices to access Jio's 4G high-speed
internet connectivity and create a personal Wi-Fi hotspot. The LYF-powered JioFi device can
connect a minimum of 10 devices + 1 USB connection, with some models having the ability to
support many more connections.

14. Impact of jio
 Jio's attractive plans and quick growth have dealt
a blow to its competitors in recent months. For
Bharti and Idea, voice and data revenues fell in
excess of 10 percent on a quarter on quarter basis
in Q3.
 Jio had received an unprecedented level of
acceptance for any technology company. Before
Jio’s launch, India ranked 150th in the world in
broadband penetration, but had now become the
no.1 country in the world for mobile data usage as
Indians made 200 crore minutes of voice and video
calls every day.
 Ambani Has predicted that by the end of 2017, Jio
will have a presence in nearly every corner of the
country and would cover 99% of the population.