This Presentation has all the insides of digital marketing including SEO, SEM, SMO, SMM, Google Adwords, Etc.,

1. DIGITAL MARKETING

2. WHAT IS DIGITAL MARKETING
DIGITAL MARKETING is the marketing of products
or services using digital technologies, mainly on
the internet, but also including mobile phones,
display advertising, and any
other digital medium.

4. TOPICS

5. SEARCH ENGINE OPTIMIZATION(SEO)
The meaning of SEO (search engine optimization) is the process of making
changes to your website design and content in order to help it appear in the
search engines.
Two types of SEO :-
1. OnPage SEO
2. OffPage SEO

6. ONPAGE SEO
• Keyword Optimization.
• Snippet (Title, Meta Description, Slug/URL).
• Focus Key phrase.
• Readability Criteria.
• Tags
•Image Optimization.
• Content.
• Anchor Text.
• Page Speed.

7. Tools for OnPage SEO
1. Ubersuggest.io
2. Keywordeverywhere (for keyword , CPC, competition).
3. SEOrush.
4. Moz.
5. SmallSEOtools.com
6. Ahrefs.com (to grow our Search traffic)
7. Plagiarism Checker.
8. Google Trends
9. Keywordtool.io
10. Backlinko.com
11. SEOmofo.com
12. Checkbot.com(Traffic,Speed of website)
13. Wordai.com (Rewriting the article)

8. OFFPAGE SEO
• Internal Linking.
•Backlinks or Outbound Links.
• Guest Post.

9. Local SEO
Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine
marketing, is an incredibly effective way to market your local business online, as it helps
businesses promote their products and services to local customers at the exact time they’re
looking for them online.

10. Search Engine Marketing(SEM)
Search engine marketing (SEM) or Paid Search is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results.

12. Difference Between SEO and SEM
The main difference between these two terms is that search engine optimization
is simply a component of search engine marketing. As mentioned above, SEM
includes components of paid search, such as PPC and also SMM (social media
marketing).

13. Google AdWords
Google Ads is an online advertising platform developed by Google, where advertisers pay to
display brief advertisements, service offerings, product listings, video content, and generate
mobile application installs within the Google ad network to web users.

15. Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google
Network of content sites serve text, images, video, or interactive media advertisements that are
targeted to the site content and audience.

17. Difference Between Google AdWords and
AdSense
AdWords
 It let advertise show their ads on search
result.
 The Advertiser only pay when someone click
on their ads.
 Advertiser choose the amount they are willing
to pay per click.
AdSense
 It is used by website owner.
 A publisher get certain share of amount from
google if somebody click on ad.
 They have a fixed share.

18. Pay Per Click
Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic
to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is
commonly associated with first-tier search engines.

19. Landing Page
A landing page is a page on your site that is designed to convert visitors into leads. A landing
page is different from other pages in that it follows both of these criteria: It has a form that
allows you to capture a visitors information in exchange for a desired offer. Tools:-
Mailchimp.com.

20. Social Media Optimization(SMO)
Social media optimization (SMO) is the process of increasing the awareness of a product, brand
or event by using a number of social media outlets and communities to generate viral publicity.

21. Some Quick Tips on How to make the
most of your SMO efforts.
 Integrate Social into your Website.
 Consistency is Key to SMO.
 Align SEO keywords and Social Media.
 Use Keywords in Your Posts.
 Be Social on Social Media.
 Use Branded Cover Images.
 Stay in Control.
 Tools :- Surveymonkey.com , crazyegg.com(for A/B Testing)

22. Facebook Marketing

23. Facebook Marketing Tips
1. Create a Facebook Page.
2. Target an Insanely Specific Audience.
3. Run a Simple Contest to Up Engagement.
4. Create Short, Enticing Video Posts.
5. Use Eye Contact in Your Images to Direct Attention.
6. Target the Leads You Already Have on Facebook.
7. Only Pay to Promote Your Best Content.
8. Use Emojis in Your Facebook Marketing.
9. Tools:- bigspy.com, Iconosquare.com

24. Instagram Marketing
1. Create a Instagram Account.
2. Change your Instagram Account into Personal
or Business Account.
3. Use Hashtags while Posting and also the
location with some description on the post.
4. Post a picture daily or one post in two days
that will help to engage the audience.
5. Use Instagram Ads that will engage the
audience traffic towards you.
6. Use keyword.
7. Use Google Trends.
8. Tools:- “Iconosquare.com”

25. Remarketing
Remarketing is a way to connect with people who previously interacted with your website or
mobile app. It allows you to strategically position your ads in front of these audiences as they
browse Google or its partner websites, thus helping you increase your brand awareness or
remind those audiences to make a purchase.

27. Content Marketing

29. Affiliate Marketing
Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing
others targeting the same audience – “affiliates” – to earn a commission by recommending the
product to others.

30. Types of Affiliate Marketing
There are four types of A.M:-
1. Round Up Post.
2. X vs Y Post.
3. User Guide Post.
4. Single Product Post.

31. Conversion Rate Optimization(CRO)
Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a
website that convert into customers, or more generally, take any desired action on a webpage. It
is commonly referred to as CRO. “Tools:-Hellobar.com”

32. Google Search Console
Search Console tools and reports help you measure your site's Search traffic and performance,
fix issues, and make your site shine in Google Search results.

33. E-Mail Marketing
Email marketing is the act of sending a commercial message, typically to a group of people,
using email. In its broadest sense, every email sent to a potential or current customer could be
considered email marketing.

34. Advantage of E-Mail Marketing
1. Cost- effective.
2. Permission-based .
3. Flexible design.
4. Scalable.
5. Personalisation and segmentation.
6. Shareable.
7. Conversions and increased sales.
8. Measurable.
9. Benchmark.
10. Test before you send.
11. Real-time marketing.

35. Return On Investment(ROI)
Return on investment (ROI) is a financial metric of profitability that is widely used to measure
the return or gain from an investment. ROI is a simple ratio of the gain from an investment
relative to its cost.

36. Top Google Tools
1. Google Trends
2. Google Analytics
3. Google Tag Manager
4. Google Search Console
5. Google Form
6. Google My Business
7. Google Ads
8. Google AdSense

37. Certification Course
1. Google Garage.
2. Google Academy for Ads
3. Udemy
4. Coursera
5. HubSpot
6. SEMRush
7. Bing
8. ELearning