9. PR is now expanding communication tools to account for the fact that no single mass media, or combination of them, will be a good vehicle for reaching key publics Early 20th Century—PR began to reinvent itself along journalistic lines, mainly because former newspaper reporters such as Ivy Lee started to do PR work and counseling—extension of the journalistic function focusing on the “dissemination of information or one-way communication models in which the quality of information was important but audience feedback had yet to be fully considered.” The PR evolution 1800 Press Agentry – 1800s were the “Golden Age” of the press agent 1920 Advance in social Science & research, the focus of PR shifted to the psychological and sociological effects of persuasive Comm. 1960 Issues management was added to the job description of PR with War, Civil Rights, Environment -al concern growth 1990 Reputation or perception management were the Buzz (PR agencies Multiplying in large numbers Globally) 2000 the concept grows of PR as the practice of “ Relationship Management ” . B uilding & fostering Relationship With various publics 1980 The concept of PR as a management function is in full bloom. “ Strategic” became a PR buzzword 1970 Era of reforms in the stock market and investor relations Pseudo-event Counseling Publicity
19. Leveraging Customer Passion Obama Girl series of videos got over 60million views Obama supporters put up a site during Halloween just a few week before the election. Here visitors were asked to express their support through photos of Obama theme pumpkins Yes We Can by Will A 2008 video featuring 60 celebrities had 11 million views
35. Google Prime Visibility Search Engine Advertising The contest microsite Live Chats with incredible Indian
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Hinweis der Redaktion
Press agentry: is at the center of hyping and is defined as “a person whose work is to get publicity for an individual, organization, etc.”
Post independence public relations in India essentially became an appendage to the humungous government run PSUs It was in this era of socialist economy that Indian PR came to be viewed mainly as a propaganda machinery and “PR” meant fostering journalist relations for favorable exposure in the press or preventing the mis-deeds of the company from being reported.
Rise of next generation communicators: A significant social pointer of change and innovation in India over the last decade has been the emergence of youth power in a very casual but powerful manner wherein the young India is becoming its own voice, ready to forge new territories and paths without necessarily waiting to be guided by experience of age.
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