The CIMA Global Business Challenge is an international business competition designed to bring out the best in the young business leaders of tomorrow. This is a great opportunity for students around the world to showcase their talent in business management. The competition is organised in partnership with Barclays, who share our vision of developing and nurturing young talent around the world. The competition has evolved from eight participating regions around the world in 2009 to 24 regions for the 2013 competition, demonstrating the success and global reach of the challenge. By taking part, not only will you experience what it is like to be a business leader, but you will also get the chance to impress some of the big industry players and leading pioneers in the world of business.

1. CIMA GLOBAL BUSINESS CHALLENGE
MAXIMISEYOUR EXPOSURETO
FUTURE BUSINESS LEADERS

2. ABOUT
The CIMA Global Business Challenge (GBC) is a unique global
business competition designed to discover and nurture future
business leaders. Its success has made it one of CIMA’s annual
fl agship events. The competition, which is in its fi fth year, is
open to all students studying for their fi rst degree. In 2012, 85%
of entrants were interested in a career in business management,
fi nance or accounting (GBC 2012 survey of entrants).
2012 STATS
0
5
10
15
20
25
2009
2010
2011
2012
2013
13,744 participants from 630 universities across
22 participating countries/regions
70,206 unique visitors to GBC microsites
(English and Chinese language)
7,658 Facebook friends
15,504Weibo fans
18,500 votes for
GBC video competition
AWARDS
GBC Team Champions
GBC Future Business Leader
GBC Video Competition, Judges’ Choice
GBC Video Competition, People’s Choice
GBC has grown over the last fi ve years
from eight participating countries to 25.
THE GROWTH OF GBC

3. 2013 PARTICIPATING COUNTRIES/REGIONS
AFRICA EUROPE MESANA NORTH ASIA
SE ASIA AND
AUSTRALASIA
Ghana Ireland Bangladesh Mainland China Australia
South Africa Poland India Hong Kong Indonesia
Zambia Russia Middle East Malaysia
Zimbabwe UK Nepal Myanmar
Pakistan New Zealand
Sri Lanka Philippines
Singapore
Thailand
Vietnam

4. Report submission
Regional final
(China, India and Pakistan)
Region/National
final (all)
Global
final
BENEFITS TOYOUR ORGANISATION
Talent acquisition
• Engage with future business leaders directly and develop your talent pipeline.
• Actively recruit talent alongside top employers such as Barclays,
Unilever and Tesco.
Increase brand awareness
• The extensive global and local advertising campaigns ensure our partners
engage and build brand awareness.
Corporate social responsibility and diversity
• Make a difference by developing finance professionals in your communities.
• Take a proactive approach to developing diversity throughout
your organisation.
THE COMPETITION STRUCTURE
The competition is based on a previous Test of
Professional Competency in Management Accounting
case study (the final exam in the CIMA qualification)
which is adapted to suit undergraduate level.
All competition material is developed specifically
for the GBC. Participants write a business report
based on the given scenario. Shortlisted teams
then progress to the local final, where they
will present their report to a panel of local
business leaders.The winning team will
represent their country/region at the
global final and compete to become
global champion.

5. THE GLOBAL FINAL
The GBC global fi nal is the highlight of the event every year. The global
fi nalists get the opportunity to visit the host country, and network
with peers and high profi le employers from multinational companies.
Singapore had the honour to host
the global fi nal in 2009, Malaysia
in 2010, China in 2011 and Sri
Lanka in 2012. In 2013 the global
fi nal will be held in South Africa
and judged by a panel of global
business leaders.
‘I certainly enjoyed judging the very talented
accountant-to-bes.’
Szilard Brenner, Senior Audit Manager,
Tesco Southeast Asia and GBC global final judge
‘It was a fabulous event... It reminded me just
how much opportunity CIMA gives to so many
kids around the world.’
Allison Kirkby FCMA, CGMA, Chief Financial Officer,
Shine Group and GBC global final judge
Global Business Challenge 2012 winners
with CIMA President

6. PROMOTING GLOBAL AWARENESS
The campaign uses a wide range of communication channels, tailored
to suit each country/region participating, and changing as the
campaign progresses.
Channels include:
• Dedicated microsite
• Email campaign
• Face-to-face
• Social media
• SMS
• Advertising
Register for the 2013 CIMA GBC
visit www.cimaglobal.com/gbc2013
for more information

7. SPONSORSHIP OPPORTUNITIES
• Global partners
• Regional and country sponsors
• Global final sponsors
• Future Business Leader award
• Media partners
• Airline sponsor
To discuss sponsorship packages and for further
information about the benefits contact:
HiltonYoung
Global Sales Director – CIMA Media
Seven Publishing Group Ltd
T.+44 (0)20 7775 5522
M. +44 (0)7919 510 775
E. Hilton.Young@seven.co.uk or
gbcenquiries@cimaglobal.com
www.cimaglobal.com/gbc
www.facebook.com/cimagbc
#cimagbc

8. Africa
Office address:
1st Floor, South West Wing
198 Oxford Road, Illovo 2196
South Africa
Postal address:
PO Box 745, Northlands 2116
T: +27 (0)11 788 8723
F: +27 (0)11 788 8724
johannesburg@cimaglobal.com
Europe
26 Chapter Street
London SW1P 4NP
United Kingdom
T: +44 (0)20 8849 2251
F: +44 (0)20 8849 2250
cima.contact@cimaglobal.com
Middle East, South Asia
and North Africa
356 Elvitigala Mawatha
Colombo 5
Sri Lanka
T: +94 (0)11 250 3880
F: +94 (0)11 250 3881
colombo@cimaglobal.com
North Asia
1508A, 15th floor, AZIA Center
1233 Lujiazui Ring Road
Pudong Shanghai, 200120
China
T: +86 (0)21 6160 1558
F: +86 (0)21 6160 1568
infochina@cimaglobal.com
South East Asia and Australasia
Level 1, Lot 1.05
KPMG Tower, 8 First Avenue
Bandar Utama
47800 Petaling Jaya
Selangor Darul Ehsa
Malaysia
T: +60 (0) 3 77 230 230/232
F: +60 (0) 3 77 230 231
kualalumpur@cimaglobal.com
CIMA has offices in the following locations:
Australia, Bangladesh, Botswana, China,
Ghana, Hong Kong SAR, India, Ireland,
Malaysia, Nigeria, Pakistan, Poland, Russia,
Singapore, South Africa, Sri Lanka, UAE, UK,
Zambia, Zimbabwe.