7. An agency’s job is to
make things happen
for the client.
The team that’s been put to handle the
account would need to have a high
interest in the client and their product.
9. Do you
trust him?
A client needs to know that
they can trust the agency
that they’ve invested in.
Transparency and trust
are the key factors to
making an advertising
campaign successful.
11. The client needs to know
if the agency can perform
as promised.
Being nice helps.
Clients get really annoyed
when an agency prides
itself a little too much.
12. Case Reference
The relationship between BBH and one of its founding
clients is understood to have deteriorated in recent
times, as the agency struggled to get its creative
ideas through to production.
(Brand Republic, July 2010)
14. “Clients should be
a part of the
process and
development.”
Stuart Blake, Senior Copywriter*
Involving the clients would mean that they’ve got a part to play in THEIR product or brand.
If they are involved in the process, there’s a higher chance that they’ll understand the
concepts or strategies that the agency comes up with.
*a mentor at the SCA2.0
16. Talents are the
agency’s ammo.
A client would only invest in an agency
if they know that the cream of the crops
are will be working on THEIR brand.
17. Clients will always be impressed
with an agency that surprises them
with initiatives that would get
their brands on top of the world.
Why?
It shows they care.
19. Clients appreciate the support
that agencies give them.
This can come in 3 stages:
Pre Current Post
Prior to execution of After run-time, clients
any campaign, clients would appreciate the
would appreciate it if support in terms of
they were updated on follow-ups, extensions
what’s happening and and maybe MORE ideas
what’ll happen. to BOOM the campaign.
20. Clients (and agencies) also appreciate
favours from each other.
The networking that’s been created
is priceless.
(some may come with a BIG price tag)
