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Marketing Planning OP 09

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Hillary Jenkins
Hillary Jenkins

http://wikieducator.org/Travel_and_Tourism

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Marketing Planning How to Develop a Practical Marketing Plan Tourism Enterprises Hillary Jenkins, Otago Polytechnic 2008
+ Tourism Enterprises http://flickr.com/photos/ahron/215288622/in/photostream Marketing Planning How to Develop a Practical Marketing Plan
Market Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
‘ Why Plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Situation Analysis “ Where are we now?”
3. Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Marketing Strategy/ies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Market Research “What information do we need?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. Financials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8. Timing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9. Measuring Results “How will we know if we got there, and if not, why not?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10. Appendices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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  • 1. Marketing Planning How to Develop a Practical Marketing Plan Tourism Enterprises Hillary Jenkins, Otago Polytechnic 2008
  • 2. + Tourism Enterprises http://flickr.com/photos/ahron/215288622/in/photostream Marketing Planning How to Develop a Practical Marketing Plan
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