SlideShare ist ein Scribd-Unternehmen logo
1 von 15
Market Analysis Tools Hillary Jenkins, Otago Polytechnic
http://flickr.com/photos/hannah_and_simon/359805696 /
Environment ,[object Object],[object Object],[object Object],Macro Micro
Environment ,[object Object],[object Object],[object Object],[object Object]
PEST-E ,[object Object],[object Object],[object Object],[object Object],[object Object]
Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Micro ,[object Object],[object Object],[object Object],[object Object],[object Object]
Micro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
S.W.O.T. ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Analysis ,[object Object],[object Object],[object Object]
Portfolio Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitor Analysis ,[object Object],[object Object],[object Object],[object Object]
Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation of Strengths and Weaknesses  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation of Opportunities and Threats ,[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Environment scanning in Strategic management
Environment scanning in Strategic managementEnvironment scanning in Strategic management
Environment scanning in Strategic managementYamini Kahaliya
 
Etop presentation
Etop presentationEtop presentation
Etop presentationAshok Dubey
 
Environmental scanning, internal environment, external environment
Environmental scanning, internal environment, external environmentEnvironmental scanning, internal environment, external environment
Environmental scanning, internal environment, external environmentEmir Cickusic
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanningrachegian
 
Environmental scanning & monitoring techniques
Environmental scanning & monitoring techniquesEnvironmental scanning & monitoring techniques
Environmental scanning & monitoring techniquesGian Paolo Aquino
 
Business environment scanning, its need and techniques mba by riaz
Business environment scanning, its need and techniques mba by riazBusiness environment scanning, its need and techniques mba by riaz
Business environment scanning, its need and techniques mba by riazBhaderwah Camppus, Jammu University
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanningivansotelo103
 
External environmental scan report
External environmental scan   reportExternal environmental scan   report
External environmental scan reportGizzelle Pangilinan
 
Environmental Scanning: An indicator of strategic significance
Environmental Scanning: An indicator of strategic significanceEnvironmental Scanning: An indicator of strategic significance
Environmental Scanning: An indicator of strategic significanceDr Gordon Murray
 
environmental scanning
environmental scanningenvironmental scanning
environmental scanningvidya vikraman
 
Ppt presentation on environmental scanning
Ppt presentation on environmental scanningPpt presentation on environmental scanning
Ppt presentation on environmental scanningSam Lorenz Abenoja
 
Environmental Scanning:complete concept.
Environmental Scanning:complete concept.Environmental Scanning:complete concept.
Environmental Scanning:complete concept.Ashutosh Mishra
 
Strategic management etop-porter five forces
Strategic management etop-porter five forcesStrategic management etop-porter five forces
Strategic management etop-porter five forcesDr. Vardhan choubey
 
Environmental scanning (ppt)
Environmental scanning (ppt)Environmental scanning (ppt)
Environmental scanning (ppt)rachegian
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanningchengcampoop
 
Environmental analysis & forecasting
Environmental analysis & forecastingEnvironmental analysis & forecasting
Environmental analysis & forecastingAnju Babu
 

Was ist angesagt? (20)

Environment scanning in Strategic management
Environment scanning in Strategic managementEnvironment scanning in Strategic management
Environment scanning in Strategic management
 
Etop presentation
Etop presentationEtop presentation
Etop presentation
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanning
 
Environmental scanning, internal environment, external environment
Environmental scanning, internal environment, external environmentEnvironmental scanning, internal environment, external environment
Environmental scanning, internal environment, external environment
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanning
 
Environmental scanning & monitoring techniques
Environmental scanning & monitoring techniquesEnvironmental scanning & monitoring techniques
Environmental scanning & monitoring techniques
 
Business environment scanning, its need and techniques mba by riaz
Business environment scanning, its need and techniques mba by riazBusiness environment scanning, its need and techniques mba by riaz
Business environment scanning, its need and techniques mba by riaz
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanning
 
External environmental scan report
External environmental scan   reportExternal environmental scan   report
External environmental scan report
 
Environmental Scanning: An indicator of strategic significance
Environmental Scanning: An indicator of strategic significanceEnvironmental Scanning: An indicator of strategic significance
Environmental Scanning: An indicator of strategic significance
 
environmental scanning
environmental scanningenvironmental scanning
environmental scanning
 
Ppt presentation on environmental scanning
Ppt presentation on environmental scanningPpt presentation on environmental scanning
Ppt presentation on environmental scanning
 
Environmental Scanning:complete concept.
Environmental Scanning:complete concept.Environmental Scanning:complete concept.
Environmental Scanning:complete concept.
 
Strategic management etop-porter five forces
Strategic management etop-porter five forcesStrategic management etop-porter five forces
Strategic management etop-porter five forces
 
Environmental scanning (ppt)
Environmental scanning (ppt)Environmental scanning (ppt)
Environmental scanning (ppt)
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanning
 
Environmental analysis & forecasting
Environmental analysis & forecastingEnvironmental analysis & forecasting
Environmental analysis & forecasting
 
Environmental scanning
Environmental scanningEnvironmental scanning
Environmental scanning
 
Strategic Management Ch 4
Strategic Management Ch 4Strategic Management Ch 4
Strategic Management Ch 4
 
Environmental analysis
Environmental analysisEnvironmental analysis
Environmental analysis
 

Ähnlich wie Market Analysis Tools OP 09

Environmental scanning & Monitoring Techniques
Environmental scanning & Monitoring TechniquesEnvironmental scanning & Monitoring Techniques
Environmental scanning & Monitoring TechniquesRex Mannoor
 
Market & Competition Analysis-Frameworks.pptx
Market & Competition Analysis-Frameworks.pptxMarket & Competition Analysis-Frameworks.pptx
Market & Competition Analysis-Frameworks.pptxPrinceGarg95
 
External Environmental Analysis - Strategic Decision Making
External Environmental Analysis - Strategic Decision MakingExternal Environmental Analysis - Strategic Decision Making
External Environmental Analysis - Strategic Decision MakingHarish Lunani
 
competitive advantage.ppt
competitive advantage.pptcompetitive advantage.ppt
competitive advantage.pptsheryl90
 
competitive advantage (1).ppt
competitive advantage (1).pptcompetitive advantage (1).ppt
competitive advantage (1).pptsheryl90
 
Chap003 markets and competitive space
Chap003 markets and competitive spaceChap003 markets and competitive space
Chap003 markets and competitive spacemustafa910
 
Situational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrixSituational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrixPinnakk Paul
 
Ch02a
Ch02aCh02a
Ch02aFNian
 
SWOT Analysis Template How-To Guide
SWOT Analysis Template How-To GuideSWOT Analysis Template How-To Guide
SWOT Analysis Template How-To GuideLauren Day
 
chapter 4 Environmental Analysis and Appraisal.ppt
chapter 4 Environmental Analysis and Appraisal.pptchapter 4 Environmental Analysis and Appraisal.ppt
chapter 4 Environmental Analysis and Appraisal.pptAddisalemTadesse
 
Managing strategically
Managing strategicallyManaging strategically
Managing strategicallynananavas
 
Sustaining Customer Relationships Rev 1
Sustaining Customer Relationships Rev 1Sustaining Customer Relationships Rev 1
Sustaining Customer Relationships Rev 1duanehampton
 

Ähnlich wie Market Analysis Tools OP 09 (20)

Market Analysis Tools
Market Analysis ToolsMarket Analysis Tools
Market Analysis Tools
 
Environmental scanning & Monitoring Techniques
Environmental scanning & Monitoring TechniquesEnvironmental scanning & Monitoring Techniques
Environmental scanning & Monitoring Techniques
 
Market & Competition Analysis-Frameworks.pptx
Market & Competition Analysis-Frameworks.pptxMarket & Competition Analysis-Frameworks.pptx
Market & Competition Analysis-Frameworks.pptx
 
External Environmental Analysis - Strategic Decision Making
External Environmental Analysis - Strategic Decision MakingExternal Environmental Analysis - Strategic Decision Making
External Environmental Analysis - Strategic Decision Making
 
chap3.ppt
chap3.pptchap3.ppt
chap3.ppt
 
competitive advantage.ppt
competitive advantage.pptcompetitive advantage.ppt
competitive advantage.ppt
 
competitive advantage (1).ppt
competitive advantage (1).pptcompetitive advantage (1).ppt
competitive advantage (1).ppt
 
Chap003 markets and competitive space
Chap003 markets and competitive spaceChap003 markets and competitive space
Chap003 markets and competitive space
 
Situational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrixSituational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrix
 
Ch02a
Ch02aCh02a
Ch02a
 
Factors
FactorsFactors
Factors
 
SWOT Analysis Template How-To Guide
SWOT Analysis Template How-To GuideSWOT Analysis Template How-To Guide
SWOT Analysis Template How-To Guide
 
test web
test webtest web
test web
 
chapter 4 Environmental Analysis and Appraisal.ppt
chapter 4 Environmental Analysis and Appraisal.pptchapter 4 Environmental Analysis and Appraisal.ppt
chapter 4 Environmental Analysis and Appraisal.ppt
 
Marketing Strategoes
Marketing StrategoesMarketing Strategoes
Marketing Strategoes
 
Managing strategically
Managing strategicallyManaging strategically
Managing strategically
 
Business Environment.ppt
Business Environment.pptBusiness Environment.ppt
Business Environment.ppt
 
SWOT.pdf
SWOT.pdfSWOT.pdf
SWOT.pdf
 
Opportunites and Threat Analysis
Opportunites and Threat AnalysisOpportunites and Threat Analysis
Opportunites and Threat Analysis
 
Sustaining Customer Relationships Rev 1
Sustaining Customer Relationships Rev 1Sustaining Customer Relationships Rev 1
Sustaining Customer Relationships Rev 1
 

Mehr von Hillary Jenkins

Mehr von Hillary Jenkins (20)

Presentation on casestudy
Presentation on casestudyPresentation on casestudy
Presentation on casestudy
 
Tourism history
Tourism historyTourism history
Tourism history
 
Signs and panels
Signs and panelsSigns and panels
Signs and panels
 
Categories attractions
Categories attractionsCategories attractions
Categories attractions
 
Accommodation services
Accommodation servicesAccommodation services
Accommodation services
 
Tourist Area Lifecycle
Tourist Area LifecycleTourist Area Lifecycle
Tourist Area Lifecycle
 
The New Zealand Tourism Sector
The New Zealand Tourism SectorThe New Zealand Tourism Sector
The New Zealand Tourism Sector
 
Tour Guiding Interpretation
Tour Guiding InterpretationTour Guiding Interpretation
Tour Guiding Interpretation
 
Interpretation - The Site
Interpretation  -  The  SiteInterpretation  -  The  Site
Interpretation - The Site
 
(2) Opportunities
(2) Opportunities(2) Opportunities
(2) Opportunities
 
What Is Sustainability
What Is SustainabilityWhat Is Sustainability
What Is Sustainability
 
Whats Going Wrong
Whats Going WrongWhats Going Wrong
Whats Going Wrong
 
Framework for Sustainable Practice
Framework for Sustainable PracticeFramework for Sustainable Practice
Framework for Sustainable Practice
 
Baseline And Plan
Baseline And PlanBaseline And Plan
Baseline And Plan
 
Organisational Learning
Organisational LearningOrganisational Learning
Organisational Learning
 
Tools And Measurement
Tools And MeasurementTools And Measurement
Tools And Measurement
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
 
3a. Qualmark
3a. Qualmark3a. Qualmark
3a. Qualmark
 
Branding
BrandingBranding
Branding
 
Tourism Destination Marketing Part 2
Tourism Destination Marketing Part 2Tourism Destination Marketing Part 2
Tourism Destination Marketing Part 2
 

Kürzlich hochgeladen

Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxRoyAbrique
 

Kürzlich hochgeladen (20)

Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
 

Market Analysis Tools OP 09