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State of facebook marketing in finland 2012
1.
2.
1013 Finnish FB pages
analyzed
3.
4.
286 surveys sent 89
answers recieved
5.
6.
7.
349 278 active
users 4,25 activities per user 2 620 max activity 1,9 pages where active
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
#1 expect a
4% activity level
18.
19.
20.
21.
#2 Buzz breeds
more buzz mrjorgen
22.
23.
24.
#3 well planned isn’t
half done Joe Shlabotnik
25.
Integrated: 2,91 Own plan:
5,21 No, but making one: 2,80 No: 3,30 Activity levels vs. plans made = NO CORRELATION
26.
#4 10-20 rule Bethan
27.
28.
29.
#5 Men Are
Men on Facebook, Too Marco40134
30.
Not that chatty,
except when talking about sports. Prefer to focus on one thing at a time.
31.
#6 Interaction has
a price (and should have a worth) Meredith_Farmer
32.
Wall post: 0,9 Wall
post likes: 13,9 Comments: 2,4 Comment likes: 1,1 Generated by 1 hour of administration for every 1000 fans
33.
More information: Olli Parviainen Verkostoanatomia verkostoanatomia@verkostoanatomia.fi Jari
Lähdevuori Hill+Knowlton Strategies jari.lahdevuori@hkstrategies.com www.bitly.com/fbtutkimus
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