Web vs. Print Publishing

•Als PPT, PDF herunterladen•

2 gefällt mir•2,709 views

The document discusses key differences between web and print publishing. For web publishing, roles, guidelines, content types, workflows, and more need to be defined from scratch. It also notes opportunities for synergy between the two mediums, such as using blogs to collect content for email newsletters and print articles. The document advises learning about technology and various media to effectively publish across different channels.

Technologie Business

Web vs. print publishing CWIP Annual Conference 2005 Hilary Marsh www.contentcompany.biz

A little about me… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Roles on a print publication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Print publication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Print publication (cont'd) ,[object Object],[object Object],[object Object],[object Object]

Web publication ,[object Object],[object Object],[object Object],[object Object]

Web publication ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web publication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Roles on a Web publication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Context issues ,[object Object],[object Object],[object Object]

Writing for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content management ,[object Object],[object Object],[object Object]

Opportunities for synergy ,[object Object],[object Object],[object Object]

Opportunities for synergy (cont'd) ,[object Object],[object Object],[object Object]

Opportunities for synergy (cont'd) ,[object Object],[object Object],[object Object],[object Object]

What can you do with this information ,[object Object],[object Object],[object Object],[object Object]

My info Hilary Marsh Content Company, Inc. http://www.contentcompany.biz [email_address] 708.217.3922 708.575.3450 fax

Weitere ähnliche Inhalte

Was ist angesagt?

Intranet content tactics - Interaction 2014Intranet Now

Web 2.0 Primer for the Travel Industry in AlbertaNormanMendoza

Corporatebloggingguest457430

Corporatebloggingjash222

corporateblogging.pptabctest

Corporatebloggingguru09

Corporatebloggingtryonslideshare

Animationsguru13

Corporatebloggingguru09

Was ist angesagt? (9)

Intranet content tactics - Interaction 2014

Web 2.0 Primer for the Travel Industry in Alberta

Corporateblogging

corporateblogging.ppt

Corporateblogging

Animations

Corporateblogging

Andere mochten auch

Academic libraries acq_march_2011Barbara Dunham

Web vs Printchuckscoggins

Ls23 ilsNina Alexandra Torillos

Recommendation of Acquisition Target (Ford Company)Aliaksey Narko

Assessment of the use of indexing and abstracting service by patrons of feder...Alexander Decker

Is there a future for conventional abstracting and indexing services?IAALD Community

Cuidad de YpacaraiCarolina Bujaico

Spring 2013Esri

AskAbelardo Gonzalez Rojas

Mi portafolio no es unchisteAbner Céspedes

IntermedicRayan Youssef

ISOMAT Company Profile ISOMAT S.A.

MBA Brigham Young Universitycumenoni

1.6 The Quality of Life and Euthanasia - Ray ButcherDogs Trust

Marketing especiales consultoriaCarmen Hevia Medina

Presentación Gestdoc y el ahorro de costesMiguel Ángel Castellano

Site Optimizations to Schedule Before The Holiday Code FreezeSearchSpring

Chinese Music - Erhu instrumentCamille Saucier

Pga 15 16.protectedJordi Juanmartí González

Abc costo basado en actividadesRosa María Sánchez Nava

Andere mochten auch (20)

Academic libraries acq_march_2011

Web vs Print

Ls23 ils

Recommendation of Acquisition Target (Ford Company)

Assessment of the use of indexing and abstracting service by patrons of feder...

Is there a future for conventional abstracting and indexing services?

Cuidad de Ypacarai

Spring 2013

Ask

Mi portafolio no es unchiste

Intermedic

ISOMAT Company Profile

MBA Brigham Young University

1.6 The Quality of Life and Euthanasia - Ray Butcher

Marketing especiales consultoria

Presentación Gestdoc y el ahorro de costes

Site Optimizations to Schedule Before The Holiday Code Freeze

Chinese Music - Erhu instrument

Pga 15 16.protected

Abc costo basado en actividades

Ähnlich wie Web vs. Print Publishing

Herdingcatsgillnash

Integrating Social Media Into Your WebsiteTechSoup

Content Strategy Final (2)National Country Market

My presentation at Kent State IAKMKeith Instone

Information ArchitectureOlivier Tripet

Web trends, social media, viralmarketingPer Axbom

How To Maximise PR For Your CharityOML Africa

Role of the Content Strategist Lisa Trager

What the Blog speech by G.BhallaGayatri Bhalla

Building your brand through social media ssEgle Karalyte

Digital MarketingDigipro India

081118 - Blog MarketingGed Carroll

How to Develop an Enterprise Content Syndication StrategyScott Abel

Web-based Business MarketingLeonardo ENERGY

Content marketing - 7 steps to heaven | Amy Nicholson | Sticky Content | Mark...Sticky Content

Metadata Management In A Social Media World, Spsbos, 2 2010Christian Buckley

Effective Organisational Comms (updated)Keith De La Rue

From Content and Collection to Context and ConnectionDave Pollard

WCM at the hub of Web, E-mail, and Social Media Insights & EngagementsAlterian

Content and creativity onlinePaul Bradshaw

Ähnlich wie Web vs. Print Publishing (20)

Herdingcats

Integrating Social Media Into Your Website

Content Strategy Final (2)

My presentation at Kent State IAKM

Information Architecture

Web trends, social media, viralmarketing

How To Maximise PR For Your Charity

Role of the Content Strategist

What the Blog speech by G.Bhalla

Building your brand through social media ss

Digital Marketing

081118 - Blog Marketing

How to Develop an Enterprise Content Syndication Strategy

Web-based Business Marketing

Content marketing - 7 steps to heaven | Amy Nicholson | Sticky Content | Mark...

Metadata Management In A Social Media World, Spsbos, 2 2010

Effective Organisational Comms (updated)

From Content and Collection to Context and Connection

WCM at the hub of Web, E-mail, and Social Media Insights & Engagements

Content and creativity online

Mehr von Hilary Marsh, Content Company, Inc.

Content strategy 101Hilary Marsh, Content Company, Inc.

Make the most of your content investmentsHilary Marsh, Content Company, Inc.

Empathy-Based Personas: Shifting Your View from Inside-Out to Outside-InHilary Marsh, Content Company, Inc.

Making the most of your content investmentsHilary Marsh, Content Company, Inc.

Content strategy 101 for associations - 2019Hilary Marsh, Content Company, Inc.

The content strategy journeyHilary Marsh, Content Company, Inc.

Demystifying Content Management SoftwareHilary Marsh, Content Company, Inc.

Managing the politics of contentHilary Marsh, Content Company, Inc.

Leading with Content: Using Content Strategy to Advance Business GoalsHilary Marsh, Content Company, Inc.

Emerging Strategies for Creating and Managing ContentHilary Marsh, Content Company, Inc.

Intranet content governanceHilary Marsh, Content Company, Inc.

Association content strategy research part 1 - Marsh, Lewis, HaneHilary Marsh, Content Company, Inc.

Content - key to digital transformationHilary Marsh, Content Company, Inc.

Content strategy - a better wayHilary Marsh, Content Company, Inc.

Content-digital governance - JBoye conference, 2017Hilary Marsh, Content Company, Inc.

Maximizing your return on content - JBoye conference, 2017Hilary Marsh, Content Company, Inc.

Maximizing your return on content - higher ed editionHilary Marsh, Content Company, Inc.

Content strategy for associationsHilary Marsh, Content Company, Inc.

Creating Content for Impact and ValueHilary Marsh, Content Company, Inc.

Taming the Content BeastHilary Marsh, Content Company, Inc.

Mehr von Hilary Marsh, Content Company, Inc. (20)

Content strategy 101

Make the most of your content investments

Empathy-Based Personas: Shifting Your View from Inside-Out to Outside-In

Making the most of your content investments

Content strategy 101 for associations - 2019

The content strategy journey

Demystifying Content Management Software

Managing the politics of content

Leading with Content: Using Content Strategy to Advance Business Goals

Emerging Strategies for Creating and Managing Content

Intranet content governance

Association content strategy research part 1 - Marsh, Lewis, Hane

Content - key to digital transformation

Content strategy - a better way

Content-digital governance - JBoye conference, 2017

Maximizing your return on content - JBoye conference, 2017

Maximizing your return on content - higher ed edition

Content strategy for associations

Creating Content for Impact and Value

Taming the Content Beast

Kürzlich hochgeladen

08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls

Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge

From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

Presentation on how to chat with PDF using ChatGPT code interpreternaman860154

08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls

[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745

CNv6 Instructor Chapter 6 Quality of Servicegiselly40

How to convert PDF to text with Nanonetsnaman860154

Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer

🐬 The future of MySQL is Postgres 🐘RTylerCroy

Real Time Object Detection Using Open CVKhem

08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls

2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong

Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG

A Year of the Servo Reboot: Where Are We Now?Igalia

Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun

Histor y of HAM Radio presentation slidevu2urc

Kürzlich hochgeladen (20)

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

Driving Behavioral Change for Information Management through Data-Driven Gree...

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Data Cloud, More than a CDP by Matt Robison

Presentation on how to chat with PDF using ChatGPT code interpreter

08448380779 Call Girls In Civil Lines Women Seeking Men

[2024]Digital Global Overview Report 2024 Meltwater.pdf

CNv6 Instructor Chapter 6 Quality of Service

How to convert PDF to text with Nanonets

Tata AIG General Insurance Company - Insurer Innovation Award 2024

🐬 The future of MySQL is Postgres 🐘

Real Time Object Detection Using Open CV

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

How to Troubleshoot Apps for the Modern Connected Worker

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

A Year of the Servo Reboot: Where Are We Now?

Powerful Google developer tools for immediate impact! (2023-24 C)

Histor y of HAM Radio presentation slide