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Understanding the content lifecycle

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Hilary Marsh, Content Company, Inc.
Hilary Marsh, Content Company, Inc.

If no one can find your information, it might be because you have too much online. To fix that, create your content with a lifecycle in mind. Here's everything you need to know about creating a lifecycle for your content. For more details, see the accompanying article at http://www.hilarymarsh.com/2014/02/19/content-lifecycle/

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Understanding the content lifecycle
Content Lifecycle Conceive   Create   Publish   Promote   Maintain   Re5re  
Content Lifecycle
Step 1 •  Conceive •  Set goals –  Business – make or save money –  User – increase satisfaction/encourage use or decrease dissatisfaction/reduce customer service needs & costs
Step 2 •  Create •  Optimize –  On-site –  Search engines –  Other outlets
Step 3 •  Publish –  Workflow/review –  Content Management System
Step 4 •  Promote –  On-site •  Home  page   •  Landing  pages   •  Relevant  topics   –  Off-site •  •  •  •  •  •  E-­‐newsle>ers   RSS  feeds   Search  engines   Social  media   Syndicated  outlets   Etc.  
Step 5 •  Maintain •  Measure –  Test and tweak –  Refine
Step 6 •  Retire –  Archive –  Delete –  Renew
“The Web drives organizational change” —anonymous (maybe Hilary Marsh)
Archiving •  •  •  •  Online Offline Who has access? Where is it stored?
Deletion •  •  •  •  When Why How “content weeding” helps What about the links to deleted content?
Renew •  Update •  Revive

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