Trust-IT Services Ltd is a communications company established in 2002 that designs and delivers communication platforms for the ICT industry, with offices in the UK and Italy. It provides services such as media relations, event organization, and online community building to help maximize visibility and reach international scientific and business communities in areas like cloud computing, digital libraries, and software development. Trust-IT has over 15 years of experience in marketing, PR, international cooperation, and maintaining an extensive global network of ICT contacts.

1. Service Areas
Trust-IT Services Ltd was established
Optimising Media Relations. Organising Events on ICT Reaching International, in 2002 with its Headquarters based
Managing PR. Related Themes Complex, Scientific & in Middlesex, UK. Since 2008, Trust-
Maximising Visibility Business Communities IT’s operational offices are in the
heart of Tuscany, Italy, in downtown
Pisa. Trust-IT designs and delivers
communication platforms for the
ICT industry. It is made up of a
dynamic, enthusiastic, multinational
team with over fifteen years of
hands-on experience in the field of
Communication services. Experience
includes marketing, PR, international
Developing International Building Online Communities Developing & Running
co-operation, event organisation
Co-operation Communication Platforms
and access to an extensive network
of ICT contacts around the globe
from business, to governmental
and academic. Trust-IT’s delivery
of tailored services is appreciated
in rapidly evolving, internationally
distributed communities in areas such
as: Distributed Computing, Digital
Repositories, Cloud Computing, Digital
Libraries & Software Development.
email: contact@trust-itservices.com | web address: www.trust-itservices.com

2. Contacts
Managing Director, Founder
Silvana Muscella
Director
Hilary Hanahoe
eMail
s.muscella@trust-itservices.com
h.hanahoe@trust-itservices.com
Telephone
+ 39 346 2233822
Web
www.trust-itservices.com
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3. Optimising Media Relations. Managing PR. Maximising Visibilty
{
One of Trust-IT’s core competences lies in developing communication strategies to effectively convey key “ Trust-IT is a prime
messaging around the benefits of community engagement, breakthrough technologies, emerging trends organizer for ‘cloudy’
& new ideas, as well as grand challenges for ICT advancement in Europe and globally. activities across EC
projects and more,
› Developing tailored communication plans with measurable goals. including OGF Europe.
I’m sure you are already
› Building on well-established press relations and “win-win” media partnerships with the scientific, trade
aware of its cloud
and technology press to raise awareness and maximize visibility.
working group (www.
› Designing newsletters, authoring articles and delivering in-depth analyses with the target community firmly in mind. ogf.org/News/news.
› Conducting interviews with pioneers and leading figures to showcase key achievements and explore php?id=132) indeed its work is being presented
issues of interest to the ICT and wider community. at CloudWorld in San Fransisco in August.
Trust-IT can help with introduction to the OGF
› Producing high-impact press releases, delivering press conferences, roundtable debates, blog casts & live
Europe cloud folks”.
recordings from international events.
William Fellows, Principal Analyst & Journalist,
› Establishing dissemination synergies with stakeholder support associations across a spectrum of sectors
The 451 Group , US & UK
to underpin community outreach and event promotion.
Typical KPI’s used in projects :
- Target percentages of specialised magazines & periodicals;
- Traditional & web-based covered during the planned timespan;
- Customer satisfaction indexed through spontaneous or one to one interviews;
- Marketing database community & depth;
- Target event attendance.
3

4. Optimising Media Relations. Managing PR. Maximising Visibility
Media Conferences Science, Technology and Innovation International Media Partnerships
The high-profile media conferences organized
and moderated by Trust-IT at OGF23, June 2008 in
Barcelona, brought together a distinguished panel
of experts. The media conference generated a
significant number of articles and filmed editions
highlighting key discussion points.
OGF23 Media Conference, June 2008 - attendants
f
future o
GRID
from enterprise, government and research
The ampola
rgo Interviews 2009 for eNewsletters & IT
“Read how the leading faces of grid computing see Mario C
Jam ie Shiers websites
the future shaping up following a groundbreaking Vogels
Werner
meeting at the recent Open Grid Forum 23 media ny more Project directors, leaders of national and EU
Plus ma
conference in Barcelona, which brought together digital preservation programmes, researchers from
some of the key figures in European Grid research industry R&D with background in Information and
to look at the possible future applications affecting Controlling Systems & Software Architects.
Dissemination from more
commerce, academia and beyond”. than 30 EU research projects
‘Grid Computing Faces the Future’, eStrategies OGF World Community Grid Keith Jeffery
Projects, pp.10-13, in-depth feature on OGF23
Werner Vogels, Amazon.com, Mario Campolargo, EC
Media Conference. and Jamie Shiers, co-ordinator of the worldwide LHC
computing grid feature on the front cover of eStrategies
Projects, July 2008.
4

5. Organising Events on ICT Related Themes
{
› Professional, Pro-active & Innovative 360 degree international event organisation. “Knowing there is an
organisation that could
› Flexible and dynamic multi-lingual team with the right contacts in EU27 & around the globe to ensure
handle the complexities
the right venue for your event.
of remote event
› Extensive network of contacts to guarantee the right participants attend your tailor-made event. management allowed
› Pluri-annual experience in multi-platform event budgeting for Europe and the world. me to feel confident that
all of the preparations
› Key Performance Indicators monitoring event success.
were well in hand...
› Engaging international media in various ICT sectors. More importantly, seeing
› International media conferences with business, academic, the satisfaction on the faces of the world-
research and policy representatives. class attendees’ faces during the event really
demonstrated the positive impact Trust-IT had
› Content materials designed and provided before, during &
on every aspect on the summit... Trust-IT has
post-event.
continued to stay very engaged and crucial to
the ongoing drive behind our ground-breaking
efforts to create the global research library of
the future”.
Lee Dirks - Director, Education & Scholarly
Communication, Microsoft External Research
OGF25 – Keynote Presentations GRL2020 Website 5

6. Organising Events on ICT Related Themes
Strategic Event Organisation Executive Workshops A sample of events organised
Close collaboration with Programme Committees; GRL2020 Europe 2008 - 40 participants Date Location Attendees
development of dedicated websites with online Event literature - Event position paper booklet - The 23rd Open Grid Barcelona, 450
registration; payment facilities; production of Post event report printed and distributed to all Forum - OGF23, 2-6 Spain
event literature; targeted invites and confirmations participants. June 2008
to participants; on-site event & registration EuroIndia 2004, 24-26 New Delhi, 1200
management; registration billing; programme March 2004 India
development; speaker & participant recruitment & Euro-Southeast Asia Singapore 500
management and exploitation of global networks 2006, 19-23 June 2006
of contacts; fully-themed support material; GRL2020 - Asia Taipei, Taiwan 35
dedicated on-site management. 24-25 February 2009
EGEE London London, UK 100
Business Day
21 May 2008
International Conferences EGEE Business Day/ Geneva, 250
4th EGEE User Forum, OGF25 & OGF-Europe LinuxDays 2009, 3-5 Switzerland
International Event - 2009 - 650 participants July
Event literature - Conference programme printed
and distributed to all participants - Sponsorship
and Exhibition Packages - Poster & Demonstration
Management.
GRL2020 Position Papers GRL2020 Post-event Report
6

7. Supporting & Reaching International, Complex, Scientific and Business Communities
{
Direct interface with major stakeholders and EC Policy makers in helping to shape Europe and its activities “Silvana Muscella, the
related to Interoperability & Open Standards Executive Director of
the OGF-Europe project.
› Prime Mover and author of Interoperability & Open Standards initiatives in the field of Distributed OGF-Europe (www.
Computing related to OGF (Open Grid Forum); ogfeurope.eu) has been
instrumental in promoting
› Trust-IT managing director is a member of OGF Board of
OGF standards, organizing
Directors advising on global strategy and strategically
events and doing
positioning the activities of the organisation and pushing
community outreach,
European efforts forward
specifically in the European arena but with
› Trust-IT pursues state of the art developments in the area of worldwide impact. Ms. Muscella is preparing a
cloud computing and specifically encourages dialogue on the proposal to the EU for a follow-on project, OGF-
openness, interoperability and collaboration necessary in this Europe-II (…)”.
field.
Craig Lee, President of OGF (www.ogf.org)
› Network Gatherings are organised by Trust-IT to ensure
standardisation efforts are kept as a top priority in Europe and
globally.
› Strong engagement with the Clouds-Standards group.
7

8. Supporting & Reaching International, Complex, Scientific and Business Communities
Trust-IT organised, Trust-IT played a lead role in the organisation and evolution of the agenda of the
developed & Cloudscape Workshop which took place on 14-15 Jan 2009 in Brussels, Belgium.
rapporteured the Over 100 attendees came to the Marriott Hotel to listen to talks from International
Global Research organisations through to SMEs to evaluate the current adoption landscape, analysis
Library2020 events in Italy (2008) & Taiwan (2009). of expected future trends, and top-level challenges, particularly legal and policy
This involved interaction with top experts in their issues, interoperability, standardisation, and service level agreements. Specialised
field worldwide and the editing of position papers talks from eBay, European Commission, BT, Engineering, Atos Origin, & The 451
and the production of post-event reports. This were Group.
delivered to major stakeholders including policy
organisations & International press & media. “From my vantage point on the opening panel at Cloudscape, I took a look around
As a result of GRL2020 Trust-IT co-authored a Global shortly after the event began, and counted ninety-five people in the room. About
Research Data Infrastructure project two thirds of these stayed to the end. I think this is a measure both of the strong
involving leading academic and research experts interest in cloud computing, and of the quality of the event: good speakers who
from different knew what they were talking about, and smooth effective organization”.
domains.
Moreover, the
Martin Antony Walker, Independent Consultant, formerly responsible for business
community Trust-IT
in the scientific research segment of the high-performance computing market for
developed for GRL2020 was instrumental for this.
Hewlett Packard in Europe, the Middle East, and Africa (EMEA)
8

9. Developing International Co-operation
{
› Trust-IT since 2003 has been a catalyst for the creation of co-operation between Europe and Indian and “‘Technology is Power’, if
Asia Pacific partners in ICT with access to a network of over 1,500 ICT players in India. I paraphrase Alvin Toffler.
This statement is true
› Broad Indian network of co-operation partners such as Federation of Indian Chambers of Commerce
today more than at any
& Industry (FICCI), Indian Institute of Technology Bombay, Confederation of Indian Industry (CII),
time in history, and it will
Manufacturers’ Association for Information Technology (MAIT) & The National Association of Software
continue to be so in the
and Services Companies (NASSCOM).
future. International Co-
› Active support and involvement in the European & Indian Policy dialogue since 2004. operation is also a must
› Co-operation involves showcasing technologies and research results to find potential research or future for any modern country.
commercial partnerships. India must go for international co-operation on
an equal partner basis”.
› Specific vertical market activities to target audiences primarily in the scientific community & industry. ICT
theme cover: Grid computing, eHealth, Digital Repositories, Data Infrastructures, eGovernment.
Dr. R. Chidambaram, Principal Scientific
Adviser to the Government of India. Source:
e-Infrastructures across Europe & India Keynote
Introduction
Silvana Muscella, Trust-IT Director, meeting EU Welcome EuroIndia2004, Taj Palace, New Delhi, India. 9
Commissioner Likkanen on the occasion of EuroIndia2004.
.

10. Developing International Co-operation
Trust-IT representatives were commissioned by the
EC in 2004 to organise in its entirety, from Pisa,
the first ever International co-operation ICT event
entitled: “EuroIndia2004”. Over 1,200 ICT European
& Indian IT experts from academia, research and
Trust-IT was the Communications Strategy and Ravi Jain, Vice-President, Tech Mahindra Ltd, remarked,
Industry attended the Taj Palace in New Delhi, India
Conference Organiser for the ECHOGRID project ‘Euro-India ICT Co-operation (2002 to present) provides
for three days to discuss ICT trends and innovation.
(2007-2008) and defining communities in China Indian enterprises with the opportunity to interact and
Principal sponsors: Alcatel, Infosys, SAP & ST
& in Europe actively adopting Grid computing. In network with experts from industry and academia.
Microelectronics. This event is repeated yearly as a
Co-operation with National Technical University of This coming together helps actors to innovate and
result of EuroIndia2004.
Athens (Greece), ATOS Origin (Spain),Engineering develop solutions with the help of Information
Ingegneria Informatica S.p.A., Italy - Thales, France. and Communication Technologies, addressing the
From China: Beihang University (China), Institute challenges that we all face’.
of Computing Technology, Chinese Academy
of Sciences - Computer Network Information
Center, Chinese Academy of Sciences - National
University of Defence Technology (China), Huawei
Technologies Co.,Ltd, (China) coordinated by GEIE
ERCIM (France).
Trust-IT Directors welcoming guests at the Alcatel Social Network hosted by Infosys
sponsored cocktail 10

11. Building Online Communities
{
Trust-IT’s community development services underpin marketing strategies that deliver effective messaging “Capturing best practices,
to a spectrum of target groups and markets with a special focus on “benefits” and “value-add”. providing a “living”
Digital Library Reference
› Quality-assured, tailor-made databases are continuously developed that are multi-sector and technology Model and addressing
specific to identify pertinent stakeholders & beneficiaries in on-going educational
Europe and globally. needs will fill crucial
requirements for the
› On-going market analysis and surveys to cater to the needs
global digital library
& priorities of target and special interest groups and by
community”.
working closely with distinguished members of the ICT
community & the media. Geneva Henry, Rice University and DL.org
External Advisor
› Global expertise to advance knowledge in key areas.
Expertise ranges from think-tanks, industry expert groups
and identifying “certified contributors” delivering insight
into ICT advances, to supporting members of technical
working groups and scholarship programmes.
› Strategic alliances spanning cultural, educational and
research associations, R&D projects, standardisation
development organizations and technology platforms,
fostering effective knowledge exchange on all levels and
strengthening community outreach.
An example of Trust-IT’s certified contributor
content on the Gridipedia website
11

12. Building Online Communities
Distributed computing Computer & Information Science On-line IT communities
End-users, developers, software & sector › Engaging with › Trust-IT has been
professionals, standard and top-level experts commissioned by a European
energy efficiency experts from globally to consortium of over 90
the private and public sector, advance the partners – led by Atos Origin - to enhance
and EC policy-making bodies: frontiers of knowledge on Digital Libraries. existing content, provide tailor-made new
content and increase global visibility to their self-
› Cloud computing & › Championing the importance of skills development
sustainable website on the business, operational
virtualisation and education through eTraining Programmes.
and IT value of service-oriented technologies.
› Creative industries › Expanding the global community of computer
scientists, domain specialists, Digital Library and
Certified Contributors for QA content
› Digital Repositories
library professionals. › Recruiting distinguished members of the IT
› Green IT community to serve as “certified contributors”
Monitored KPIs Databases & Events
› Software development delivering insight into the adoption benefits &
DL.org - 133 DL related – Dec 2008. After just 10 challenges of service-oriented IT.
› Telecommunications months > 1,100 contacts
EGEE - From 2006, 175 members > 300 key business
Community building through awareness
› Strategic alliances with DMTF, ETSI, OGF, SNIA
experts
raising, market analysis and media
› Industry Expert Group – comprising a
OGF-Europe - Feb 2008 DB had 950 > 1,508,
partnerships
distinguished panel of 17 experts recruited from
creating new communities › Building an on-line community of IT managers,
the distributed computing community to evaluate
EuroSouthAsia (2004 to present) > 850 Contacts CEOs, CTOs, CFOs, special interest groups like
the impact of cloud computing on enterprise IT.
EuroIndia (2002 to present) From 0 to > 1,500 EU SMEs, technology developers, providers and
focused contacts research institutions.
12

13. Developing & Running Communication Platforms
{
› Development and implementation of fully functional Content Management Systems – from standard “Trust-IT has the
websites to semantic knowledge-based Web 2.0 platforms. Customized, built in-house, animating capabilities to truly show
a community of users, annotating content, images & videos through an integrated knowledge what a Channel has to
management system using an ontological classification schema for a new user experience in today’s offer. It has been an
social network. incredible experience
working with them and
› Organising domain knowledge based for exploitation through advanced channels including tagging,
an ever-growing business
multimedia thematic content, optimising search functions and segmenting user categories
relationship leading to
› Professional Copywriting Services – the dynamics & experience of the Trust-IT multi-lingual team allows new opportunities”.
for the execution of effective copywriting that manages to manipulate technical terminology to the
Michele Nannipieri, Managing Director –
needs of the target market who may comprehend easily.
Innotec Srl, Technical Advisor - B-Channel
› Online Marketing - creation of logos & branding, newsletters, brochures, banners, search engine
optimization analysis, social network and email marketing providing a full circle of marketing offers,
which all encompass an integrated marketing strategy.
Development and
implementation of
full websites
Professional
Copywrite Online Marketing
Services
13

14. Developing & Running Communication Platforms
Trust-IT embodies all Other examples of fully integrated
three facets through marketing campaigns portfolioed from
extensive experience and both public and private sectors including:
professional knowledge
exemplified through › Emanuel Ungaro
areas such as European Commission based initiatives
› Microsoft Research
like OGF-Europe (www.ogfeurope.eu).
This incorporates the implementation of a › Gridipedia
customized OGF-Europe Channel, principle content › Trussardi
production and leaders of communication and
marketing activities.
Trust-IT has been tendered
to redesign a dedicated
website serving as a central
source of information for
grid technologies, cloud computing, virtualisation &
service oriented architecture through independent,
neutral analysis to serve the wider IT community,
Gridipedia (www.gridipedia.eu).
14