The document discusses how content marketing requires constant creation of various types of content like blog posts, images, videos and more. It notes that while quantity is important, quality must trump quantity to avoid burning out creatively. It then provides suggestions for more innovative workflows like adopting collaboration tools, opening communication channels between clients and creators, and using a single digital workspace. The document ends by recommending ways to repurpose content like turning a blog post into a slideshow, infographic, ebook, social posts or webinar to make ideas go further and feed the constant demand of content marketing.

1. 4 ways to
feed the content
creation beast

2. Everybody is talking about
content marketing

3. It’s the best way to
drive traffic to your site

4. Which is why most
marketers are doing it

5. But here’s what they’re
not telling you…

6. Content marketing
is a relentless beast
requiring constant feeding

7. And the pressure is
not going away

8. Marketers need to create
all types of content
Blog posts Images
Videos Podcasts
Infographics
eBooks

9. But quality trumps quantity

10. Churning out content
crushes the creative spirit

11. And the final product suffers

12. New tools and innovative thinking
can flip the script

13. 1. Make your workflow as
innovative as your ideas

14. Digital agency Drake Cooper adopted
Hightail’s collaboration features and got
faster approvals from clients

15. 2. Open more direct channels of
communication

16. Social Envi brought clients and creators together
into a more transparent feedback process

17. 3. Get one digital workspace
for the entire team

18. Marketers at MiTek now collaborate on creative
projects in Hightail, increasing group visibility

19. 4
4. Repurpose content to make
your ideas go further

20. Take one blog post
and turn it into:
Slideshow video
– Great for Facebook
Infographic
– 3x more likely to be
shared
Visual with quote
– Popular on LinkedIn

21. Take one blog post
and turn it into:
eBook
– Great for lead generation
Social posts
– Unleash the power of a
Tweetstorm
Webinar
– Use Google Hangouts to
present to an audience

22. Take one blog post
and turn it into:
Repost
– Tweak content for Medium
Presentation
– SlideShare has 70m
unique visitors every month
Social posts
– Can your content go viral?

23. Creative collaboration tools ensure each
iteration stays true to your brand

24. `
Use Hightail to share
all types of assets…

25. Get precise feedback from
multiple teams…

26. And clear approvals with
one simple click

27. Feed your content marketing beast faster at
www.hightail.com