Associations are thinking strategically about their chapter and component communication models and how to best employ digital marketing to get the biggest return.

1. Innovative Chapter Digital
Communications
Suzanne Carawan
Chief Marketing Officer

2. Agenda
Trends We’re Seeing in the Association Industry
Power & Responsibility of Brand
Exploring Chapter Models of Communication
Project Overviews

3. Trends
What’s New with Chapters

5. Trends
Who Creates Leads
Who Handles Opt-Outs and Data
Measuring at the Aggregate
Brand Power Struggles

6. Power & Responsibility of Brand
Federal/State Relationships
Who Has Bigger Budget and Brand
Who Can Get More Done with Infrastructure
How to Scale
Who Has the Skillsets
Who Has the Focus

7. Chapter Digital Models
So Many Ways to Do Good Work!

12. Active Chapter Projects
Innovation Underway!

13. National Making Email
Easier to Protect the Brand
Distributed Enterprise Know-How

18. National Creating Leads for
Chapters
Growing Faster

19. form
National
Landing
Page
Social
Media
Billboards,
TV, etc
Chapter
1 Lead
List
Chapter
2 Lead
List
Chapter
3 Lead
List
Chapter
X Lead
List
Chapter Ambassador works
the lead

20. Chapter Lead Generation
with National Oversight
Leave No Data Behind!

21. National
AMS
Chapter
1 Email
Chapter
2 Email
Chapter
3 Email
Chapter
X Email
Send Own Email & Manage
Brand with National
Oversight
Chapter Handling Lead Gen at
Local Level through Events,
Mailings, etc.
Social
Media

22. Power of National Brand
with Respect for Chapter
Unified Front

24. Power of National Brand to
Increase Chapter
Engagement
Empowering the Network

25. Chapter President
Chapter Leader

26. Summary
Considerations for Organizational Strategic Goals
Consideration of Governance & Component Structure
Budget Considerations
Workflow Considerations
Centralized Analysis vs Distributed