Why does so much of marketing involve CTRL+C and CTRL+V? It’s almost 2013 and seems time enough that we graduate from the time-consuming tasks of posting content in multiple places—namely our website, emails and newsletters! Join this webinar to learn about new tools to help your automate your content delivery while better targeting your content to people that –get this—actually want it! Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

1. Who’s Got Time to
Cut & Paste?
Automation to Aid in Content Re-Marketing

2. What Do We Need in 2014?
Integrated eMessaging

3. Tripod Principles of Modern
Marketing
• Multi-channel
• Multi-touchpoint
• User-centric
Requires:
• Time
• Creativity
• Subject-Matter Expertise
Integrated eMessaging

4. How Do We Get More Time?
Integrated eMessaging

5. NP: Common Form of Comms
Email Email Email Email Email Email Email
Email Email Email Email Email Email Email
Email Email Email Email Email Email Email
Email Email Email Email Email Email Email
Email Email Email Email Email Email Email
Email Email Email Email Email Email Email
Email Direct Mail Phone Event Social Media
Integrated eMessaging

6. It’s 2013, so why:
•
•
•
•
•
Is email marketing still stuck in 2008?
Does it still take soooo long to do?
Aren’t we still using dynamic content?
Are we still caught up in list management?
Are we still using email without additional
communications?
Integrated eMessaging

7. Email Approach Circa 20th & 21st
Century:
Integrated eMessaging

8. Integration & Automation
-Private social
-Public social
media
channels
(Pinterest, Fb,
Twitter…)
-Publication
sites
-Other
databases
-PR
databases
-Blogs
Integrated eMessaging

9. Common Places for
Integration & Automation
2014: Live Your Life
Integrated eMessaging

10. 20th Century: List Management
• Who’s a member
• What member
type
• Expiration dates
• Topics
• Demographics
• Subscriptions
• Roles
• New additions &
subtractions
Allow you to do
targeting &
dynamic content
Integrated eMessaging

11. 20th Century: Opt-out Integration
Integrated eMessaging

12. 21st Century: Preference Centers
•
•
•
•
•
Language Preferences
Sending Time Preferences
Time Zone Preferences
Zip Code Location
Screen/Device-Independence
Integrated eMessaging

13. Modern: Responsive Design
Integrated eMessaging

14. Modern: Preference Centers
•
Moving into using individual-level
specific data for targeting &
automated delivery
•
Using multiple source systems for
content
•
Using established tagging systems
across content
•
User-dictated preference levels &
selections
•
No staff involvement in production,
distribution or delivery
Integrated eMessaging

15. The New Standard in Email
Integrated eMessaging

16. AN+ Newsletter
Integrated eMessaging

17. Taxonomy (Tagging)
Integrated eMessaging

18. CMS
Integrated eMessaging

19. Member 1
Integrated eMessaging

20. Member 1
Integrated eMessaging

21. Member 2
Integrated eMessaging

22. Member 2
Integrated eMessaging

23. Responsive
Integrated eMessaging

24. Responsive
Integrated eMessaging

25. Template
Integrated eMessaging

26. Email Analytics
Integrated eMessaging

27. You in the
th
20
Century:
Integrated eMessaging

28. You in 2014….
Integrated eMessaging

29. Summary:
21st Century:
• Multi-channel
• Multi-touchpoint
• User-centric
Requires:
• Time
• Integration
• Automation
Integrated eMessaging