LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages.

1. LinkedIn launches University Pages
Slide 1
LinkedIn launches University
Pages to help career-minded
students find the right college

2. LinkedIn launches University Pages
Slide 2
1. Introduction
2. What can you share on University Pages?
3. What does it mean for your college?
4. Should you get rid of your company page?
5. How do I create a University Page for my school?
Overview
Source: Higher Education Marketing – LinkedIn launches University Pages

3. LinkedIn launches University Pages
Slide 3
LinkedIn, the network that aims to link professionals with
potential employers just launched its University Pages.
These new pages are meant to help prospective students find
the college or university that fits those best.
Connecting with those institutions, their alumni, current students or even
prospective students are some of the features students will be able to
use starting September 12.
Additionally, LinkedIn has brought down student limit age from
18 to 14 in the US and Canada.
Source: Higher Education Marketing – LinkedIn launches University Pages

4. LinkedIn launches University Pages
Slide 4
Two hundreds colleges and universities got the beta University
Page.
Among them, a few Canadian universities, including:
 York University
 McGill University
 University of British Columbia.
Thousands of additional schools are expected get access to
University Pages in the coming weeks.
Source: Higher Education Marketing – LinkedIn launches University Pages

5. LinkedIn launches University Pages
Slide 5
 Images: logo, cover photo, gallery (McGill’s off to a great
start with a video!)
 Basic Information: Name, Name alias, Description, Website,
Address, Email
 Detailed Information: Institution Type, year level, Financial
Aid, Tuition, Degrees, Fields of study, Population,
Student/faculty ratio, admitted %, Male/female, %receiving
Aid, graduation rate
 Notable Alumni
 Featured Group: where colleges can add the institutions’
alumni groups of different faculties
What can you share on University Pages?
Source: Higher Education Marketing – LinkedIn launches University Pages

6. LinkedIn launches University Pages
Slide 6
University Pages will enable you:
 to target your messages to different groups that are part of
your community, alumni, and current students.
 you will be able to create a custom target audience by
categories such as location, education, industry, company,
and even more.
 also you will be able to reinforce your higher ed institution
branding by adding to your gallery images of your campus,
facilities or videos showcasing your uniqueness.
What can you share on University Pages?
Source: Higher Education Marketing – LinkedIn launches University Pages

7. LinkedIn launches University Pages
Slide 7
Here is what students can currently see if your page has not been
created yet:
Source: Higher Education Marketing – LinkedIn launches University Pages

8. LinkedIn launches University Pages
Slide 8
This could be a game changer in your social media strategy.
Indeed, University Pages offer you:
 A built-in audience
 Access to alumni
 More accountability for your results
 Rethinking your LinkedIn strategy
What does it mean for your college?
Source: Higher Education Marketing – LinkedIn launches University Pages

9. LinkedIn launches University Pages
Slide 9
 University Pages will certainly enlarge your college’s
audience by making each and every person that has listed
your institution to his or her resume follow you automatically.
 This does not mean that they will still like the page after a
while, but it creates a base audience that your marketing
team could take advantage of.
A built-in audience
Source: Higher Education Marketing – LinkedIn launches University Pages

10. LinkedIn launches University Pages
Slide 10
 Thanks to University Pages, higher education institutions will
be able to quickly and easily access all of their alumni who
are on LinkedIn.
 Schools can drill down by area, job and job type and target
those who are in lucrative positions for fundraising.
Access to alumni
Source: Higher Education Marketing – LinkedIn launches University Pages

11. LinkedIn launches University Pages
Slide 11
More accountability for your results
Because it enables prospects to see:
 who has graduated from this university
 where they live
 the type of job they have
University Pages are some sort of a “no-cheat” pages where
students can check potential schools and the actual career
paths they provide.
Source: Higher Education Marketing – LinkedIn launches University Pages

12. LinkedIn launches University Pages
Slide 12
More accountability for your results
This could impact your lead generation strategy for
international students who will be able to see:
 who from their country has studied in your school
 what the alumni do
 what is there path after graduation
AND for parents who will be able to gauge the potential return
on investment of your college possible.
Source: Higher Education Marketing – LinkedIn launches University Pages

13. LinkedIn launches University Pages
Slide 13
LinkedIn University Pages can be a key tool for colleges and
universities in their recruitment strategy and online marketing
and it will require that you rethink your whole strategy:
 University Pages will require that you include a
younger audience in your strategy.
 It will change your approach to LinkedIn groups and
alumni groups in particular.
Rethinking your LinkedIn strategy
Source: Higher Education Marketing – LinkedIn launches University Pages

14. LinkedIn launches University Pages
Slide 14
 Also, high school students who are looking for colleges or
universities will now certainly go and search on these pages.
 However, it will also be a new challenge for your content
strategy as the content to be shared on University Pages will
not be the same as the one shared on Facebook.
Rethinking your LinkedIn strategy
Source: Higher Education Marketing – LinkedIn launches University Pages

15. LinkedIn launches University Pages
Slide 15
 The LinkedIn University Pages are not a replacement to the
current company pages that universities and colleges use.
 However, University Pages is the perfect place to have
conversations with your audience, alumni, students, parents
or prospects, answer their questions, and engage.
 Company pages, on the other hand, are the place to position
your school as an employer.
Should you get rid of your company page?
Source: Higher Education Marketing – LinkedIn launches University Pages

16. LinkedIn launches University Pages
Slide 16
 To request a new University Page, you must have a
University email address (e.g. mike@hec.ca) added and
confirmed on your LinkedIn account.
 You must also be able to prove that you are a current
employee of the school and your position is listed in the
Experience section on your profile.
How do I create a University Page for my school?
Source: Higher Education Marketing – LinkedIn launches University Pages

17. LinkedIn launches University Pages
Slide 17
If all the requirements are met, then contact LinkedIn with the
following information:
 The URL of your school's official website.
 The country where your school is located.
 If you will NOT be the administrator of the page, list the email
address for the correct administrator.
 If applicable, list the existing Company Page associated with your
school. If the school is part of a larger university system, you will be
asked to add any other existing University Pages. Some universities
may consist of several campuses, affiliated schools, by giving this
information these schools will be featured in the See Also section of
your University Page. Note that you can have an administrator
manage different University pages.
How do I create a University Page for my school?
Source: Higher Education Marketing – LinkedIn launches University Pages

18. LinkedIn launches University Pages
Slide 18
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