1. Increase International Student Recruitment
Directly Through Your Website
Increase International Student
Recruitment Directly Through
Your Website
Slide 1

2. Increase International Student Recruitment
Directly Through Your Website
Overview
1)
2)
3)
4)
5)
Make the International section visible
Simplify the page structure
Increase your web presence in targeted countries
Showcase the international student experience
Publish international student driven web content
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Slide 2

3. Increase International Student Recruitment
Directly Through Your Website
1. Make the International section visible

Position the International section on your website in a way
that users have an easy time finding the pages they are
looking for.

Arrange your primary pages on the homepage or in the main
navigation menu so that users can find them easily.
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
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4. Increase International Student Recruitment
Directly Through Your Website
2. Simplify the page structure
 With many different types of information
 admission requirements,
 credit transfer policies,
 visa info,
 health insurance, etc.)
 it is really important to lay out the information with clear
headers so that users can zone in and find what they are
looking for without getting confused or lost.
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Slide 4

5. Increase International Student Recruitment
Directly Through Your Website
2. Simplify the page structure

Create dedicated pages for each level of information.

No matter the volume or type:
 content should always be structured in a way that
caters to the target audience, in this case, prospective
international students
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Slide 5

6. Increase International Student Recruitment
Directly Through Your Website
3. Increase your web presence in targeted
countries

Your college or university may have top ranking in a local
Google search engine, but is your website also visible in
other countries?
 Google hosts search engine sites in hundreds of
countries and the results for any given search will be
different in each of them.
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Slide 6

7. Increase International Student Recruitment
Directly Through Your Website
3. Increase your web presence in targeted
countries

In order to increase your web presence in the countries
where you are targeting student recruitment, you need:
 to optimize your website or specific program page.

Ways to optimize content to target international user search
behaviour, can pass through the digital marketing strategies
like:
 SEO, Pay Per Click, and Social Media Marketing
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Slide 7

8. Increase International Student Recruitment
Directly Through Your Website
4. Showcase the international student
experience

Video testimonials and photos will:
 solidify the international culture at your school
 add a visual component for prospective students to tap
into

One option is:
 to host a video chronicle on your website by having
students submit short reels of their experiences
while they are enrolled in a program.
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Slide 8

9. Increase International Student Recruitment
Directly Through Your Website
5. Publish international student-driven web
content

Your website is the prime place for international students to
speak about:
 how the programs, services, faculty and staff helped
them integrate and flourish in a new city or country.

Offering international students a dedicated platform will:
 help your college or university build a stronger web
presence on an international scale.
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Slide 9

10. Increase International Student Recruitment
Directly Through Your Website
For examples and more info go to our website and read
the blog post.
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Slide 10

11. Increase International Student Recruitment
Directly Through Your Website
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