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How HEM’s CRM & Marketing
Automation Can Help Language
School Recruitment
Today’s Presentation
• The Challenges Facing Language Schools Today
• An Overview of HEM’s Solutions
• Use Case: Student I...
The New Recruitment Pipeline
Language schools attract inquiries and bookings from a more diverse range of
sources than eve...
Adapting to the Digital Marketplace
Language schools also
face increased
competition, and
need to be active
across all dig...
Creating a Modern Booking Experience
Language Schools need to provide the same
standard of service as other online busines...
What is CRM?
CRM software offers a range of applications to help you
manage your interactions and relationships with conta...
What is Marketing Automation?
Marketing Automation tools allow you to automate
processes and campaigns across multiple cha...
HEM’s Application Portal
Custom-built using our years of experience to cater for
everything our client’s needs.
The Mautic CRM Dashboard
The Application Portal Dashboard
3 Use Cases
Today, we will look at 3 use cases of situations that
are common for language schools:
Student
Inquiry
Agent
A...
Stages In The Admissions Process
Mautic uses a staged approach to classify
contacts throughout the student
recruitment jou...
Use Automation for New Leads
In this Automated Campaign we are:
1. Assigning new leads to
admissions member using a
round ...
Use Lead Scoring to Prioritize Follow-up
Use case: New Inquiry
A new contact is created in
Mautic when the landing page
or any form is completed
Contact Details are Imported into the CRM
Admissions Stage
is automatically
assigned
Users can edit
fields manually
Autoresponder Email is Sent
Send autoresponder emails to send to new leads automatically
Marketing Automation Activity is Logged
Stage is Updated Automatically
Use Lead Scoring to Segment Your Leads
Assign lead
scores
based on
user
actions
Example of a New Lead Follow-up Process
This example is a very aggressive one 
Use Mautic to Place and Log Calls
Click to call and recording can be enabled
Use Mautic for SMS
Send and receive SMS directly from your CRM system
Monitor your admissions
activity and productivity.
You can filter this by campus,
by admissions
counselor, etc.
All Follow...
Track the Success of Your Team’s Calls
Leads can also be segmented by program, location, and
language
View Contacts by Admissions Stages
View all Your Contacts by Stage
Use Case: Online Bookings/Applications
Personalized Quote Breakdown
Add accommodation
and travel transfer
options to give
students an all-
inclusive price
Studen...
Student Account Creation
Student frontpages can be customized with
your school’s branding
Students/Parents can
create a si...
Step by Step Online Application Process
Include as many steps
and form fields as
necessary
User can abandon mid-
applicati...
Selecting courses and programs
Allow for multiple programs, courses, and session
options in a single form
Include Personal Information
Document Uploads
Documents can be uploaded via an easy drag & drop
system
Application
Portal
supports all
common file
type...
Include Any Necessary Terms & Conditions
E-signature
option available
Payment Gateway Integration
The portal supports a number of popular payment gateways:
Completed Applications Enter into Mautic
The portal can also be
integrated with other
popular CRMs using
Webhooks.
Use Case: Agent Booking
Each of your agents and agencies can be
registered in the Application Portal
Individual
agent
Agency
Use Case: Agent Booki...
Agents and Agents are Stored in Mautic
Agents Can Create Accounts for Students
Agents can add as many students as they need to
Agents Manage Multiple Students
All agent applications can be saved on the system and
completed later
Agents Can Complete Student Applications
Completed applications are classified by agent and agency in Mautic
Monitor Agent Applications in Mautic
Report on Students referred by Agencies
This student list was filtered by Stage = “Student Starts”
Use Mautic to Measure Your ROI
Conclusions
• Mautic CRM and marketing automation can help you
better scale and manage your follow-up activities
• HEM’s a...
Schedule a Personal Demo
How HEM’s CRM and Marketing Automation Can Help Language School Recruitment
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How HEM’s CRM and Marketing Automation Can Help Language School Recruitment

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This exclusive session will demonstrate how language schools can use our customized Mautic CRM and Marketing Automation platform and new Application Portal to scale and streamline their student recruitment and lead management activities.

Veröffentlicht in: Marketing
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How HEM’s CRM and Marketing Automation Can Help Language School Recruitment

  1. 1. How HEM’s CRM & Marketing Automation Can Help Language School Recruitment
  2. 2. Today’s Presentation • The Challenges Facing Language Schools Today • An Overview of HEM’s Solutions • Use Case: Student Inquiry • Use Case: Online Booking/Application • Use Case: Agent Booking • Measuring the ROI of Your Student Recruitment
  3. 3. The New Recruitment Pipeline Language schools attract inquiries and bookings from a more diverse range of sources than ever before: This leads to an increased workload, more follow-up tasks, and organizational challenges
  4. 4. Adapting to the Digital Marketplace Language schools also face increased competition, and need to be active across all digital channels to maintain presence and visibility
  5. 5. Creating a Modern Booking Experience Language Schools need to provide the same standard of service as other online businesses.
  6. 6. What is CRM? CRM software offers a range of applications to help you manage your interactions and relationships with contacts: leads, students, agents, alumni, etc.
  7. 7. What is Marketing Automation? Marketing Automation tools allow you to automate processes and campaigns across multiple channels.
  8. 8. HEM’s Application Portal Custom-built using our years of experience to cater for everything our client’s needs.
  9. 9. The Mautic CRM Dashboard
  10. 10. The Application Portal Dashboard
  11. 11. 3 Use Cases Today, we will look at 3 use cases of situations that are common for language schools: Student Inquiry Agent Application Online Booking/ Application
  12. 12. Stages In The Admissions Process Mautic uses a staged approach to classify contacts throughout the student recruitment journey
  13. 13. Use Automation for New Leads In this Automated Campaign we are: 1. Assigning new leads to admissions member using a round robin approach 2. We are sending an email automatically based on a selected program 3. If the initial email is read, we are updating the stage automatically which tells us this new lead is engaged
  14. 14. Use Lead Scoring to Prioritize Follow-up
  15. 15. Use case: New Inquiry A new contact is created in Mautic when the landing page or any form is completed
  16. 16. Contact Details are Imported into the CRM Admissions Stage is automatically assigned Users can edit fields manually
  17. 17. Autoresponder Email is Sent Send autoresponder emails to send to new leads automatically
  18. 18. Marketing Automation Activity is Logged
  19. 19. Stage is Updated Automatically
  20. 20. Use Lead Scoring to Segment Your Leads Assign lead scores based on user actions
  21. 21. Example of a New Lead Follow-up Process This example is a very aggressive one 
  22. 22. Use Mautic to Place and Log Calls Click to call and recording can be enabled
  23. 23. Use Mautic for SMS Send and receive SMS directly from your CRM system
  24. 24. Monitor your admissions activity and productivity. You can filter this by campus, by admissions counselor, etc. All Follow-up Activity is Reportable
  25. 25. Track the Success of Your Team’s Calls
  26. 26. Leads can also be segmented by program, location, and language View Contacts by Admissions Stages
  27. 27. View all Your Contacts by Stage
  28. 28. Use Case: Online Bookings/Applications
  29. 29. Personalized Quote Breakdown Add accommodation and travel transfer options to give students an all- inclusive price Students can choose to proceed to booking or have their quote emailed
  30. 30. Student Account Creation Student frontpages can be customized with your school’s branding Students/Parents can create a single user account for all applications/bookings
  31. 31. Step by Step Online Application Process Include as many steps and form fields as necessary User can abandon mid- application and save progress
  32. 32. Selecting courses and programs Allow for multiple programs, courses, and session options in a single form
  33. 33. Include Personal Information
  34. 34. Document Uploads Documents can be uploaded via an easy drag & drop system Application Portal supports all common file types (PDF, doc, jpg etc.)
  35. 35. Include Any Necessary Terms & Conditions E-signature option available
  36. 36. Payment Gateway Integration The portal supports a number of popular payment gateways:
  37. 37. Completed Applications Enter into Mautic The portal can also be integrated with other popular CRMs using Webhooks.
  38. 38. Use Case: Agent Booking
  39. 39. Each of your agents and agencies can be registered in the Application Portal Individual agent Agency Use Case: Agent Booking
  40. 40. Agents and Agents are Stored in Mautic
  41. 41. Agents Can Create Accounts for Students
  42. 42. Agents can add as many students as they need to Agents Manage Multiple Students
  43. 43. All agent applications can be saved on the system and completed later Agents Can Complete Student Applications
  44. 44. Completed applications are classified by agent and agency in Mautic Monitor Agent Applications in Mautic
  45. 45. Report on Students referred by Agencies
  46. 46. This student list was filtered by Stage = “Student Starts” Use Mautic to Measure Your ROI
  47. 47. Conclusions • Mautic CRM and marketing automation can help you better scale and manage your follow-up activities • HEM’s application portal provides a simpler, more cohesive booking experience for students, parents and agents • Mautic and the Application Portal can help you better manage your relationships with agents • All Mautic and Application Portal Activities are reportable to help you measure the ROI of your student recruitment activities
  48. 48. Schedule a Personal Demo

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