This exclusive session will demonstrate how language schools can use our customized Mautic CRM and Marketing Automation platform and new Application Portal to scale and streamline their student recruitment and lead management activities.

1. How HEM’s CRM & Marketing
Automation Can Help Language
School Recruitment

2. Today’s Presentation
• The Challenges Facing Language Schools Today
• An Overview of HEM’s Solutions
• Use Case: Student Inquiry
• Use Case: Online Booking/Application
• Use Case: Agent Booking
• Measuring the ROI of Your Student Recruitment

3. The New Recruitment Pipeline
Language schools attract inquiries and bookings from a more diverse range of
sources than ever before:
This leads to an increased workload, more follow-up tasks, and
organizational challenges

4. Adapting to the Digital Marketplace
Language schools also
face increased
competition, and
need to be active
across all digital
channels to maintain
presence and visibility

5. Creating a Modern Booking Experience
Language Schools need to provide the same
standard of service as other online businesses.

6. What is CRM?
CRM software offers a range of applications to help you
manage your interactions and relationships with contacts:
leads, students, agents, alumni, etc.

7. What is Marketing Automation?
Marketing Automation tools allow you to automate
processes and campaigns across multiple channels.

8. HEM’s Application Portal
Custom-built using our years of experience to cater for
everything our client’s needs.

9. The Mautic CRM Dashboard

10. The Application Portal Dashboard

11. 3 Use Cases
Today, we will look at 3 use cases of situations that
are common for language schools:
Student
Inquiry
Agent
Application
Online
Booking/
Application

12. Stages In The Admissions Process
Mautic uses a staged approach to classify
contacts throughout the student
recruitment journey

13. Use Automation for New Leads
In this Automated Campaign we are:
1. Assigning new leads to
admissions member using a
round robin approach
2. We are sending an email
automatically based on a selected
program
3. If the initial email is read, we are
updating the stage automatically
which tells us this new lead is
engaged

14. Use Lead Scoring to Prioritize Follow-up

15. Use case: New Inquiry
A new contact is created in
Mautic when the landing page
or any form is completed

16. Contact Details are Imported into the CRM
Admissions Stage
is automatically
assigned
Users can edit
fields manually

17. Autoresponder Email is Sent
Send autoresponder emails to send to new leads automatically

18. Marketing Automation Activity is Logged

19. Stage is Updated Automatically

20. Use Lead Scoring to Segment Your Leads
Assign lead
scores
based on
user
actions

21. Example of a New Lead Follow-up Process
This example is a very aggressive one 

22. Use Mautic to Place and Log Calls
Click to call and recording can be enabled

23. Use Mautic for SMS
Send and receive SMS directly from your CRM system

24. Monitor your admissions
activity and productivity.
You can filter this by campus,
by admissions
counselor, etc.
All Follow-up Activity is Reportable

25. Track the Success of Your Team’s Calls

26. Leads can also be segmented by program, location, and
language
View Contacts by Admissions Stages

27. View all Your Contacts by Stage

28. Use Case: Online Bookings/Applications

29. Personalized Quote Breakdown
Add accommodation
and travel transfer
options to give
students an all-
inclusive price
Students can choose
to proceed to
booking or have
their quote emailed

30. Student Account Creation
Student frontpages can be customized with
your school’s branding
Students/Parents can
create a single user
account for all
applications/bookings

31. Step by Step Online Application Process
Include as many steps
and form fields as
necessary
User can abandon mid-
application and save
progress

32. Selecting courses and programs
Allow for multiple programs, courses, and session
options in a single form

33. Include Personal Information

34. Document Uploads
Documents can be uploaded via an easy drag & drop
system
Application
Portal
supports all
common file
types (PDF,
doc, jpg etc.)

35. Include Any Necessary Terms & Conditions
E-signature
option available

36. Payment Gateway Integration
The portal supports a number of popular payment gateways:

37. Completed Applications Enter into Mautic
The portal can also be
integrated with other
popular CRMs using
Webhooks.

38. Use Case: Agent Booking

39. Each of your agents and agencies can be
registered in the Application Portal
Individual
agent
Agency
Use Case: Agent Booking

40. Agents and Agents are Stored in Mautic

41. Agents Can Create Accounts for Students

42. Agents can add as many students as they need to
Agents Manage Multiple Students

43. All agent applications can be saved on the system and
completed later
Agents Can Complete Student Applications

44. Completed applications are classified by agent and agency in Mautic
Monitor Agent Applications in Mautic

45. Report on Students referred by Agencies

46. This student list was filtered by Stage = “Student Starts”
Use Mautic to Measure Your ROI

47. Conclusions
• Mautic CRM and marketing automation can help you
better scale and manage your follow-up activities
• HEM’s application portal provides a simpler, more
cohesive booking experience for students, parents and
agents
• Mautic and the Application Portal can help you better
manage your relationships with agents
• All Mautic and Application Portal Activities are reportable
to help you measure the ROI of your student recruitment
activities

48. Schedule a Personal Demo