Could google hangouts on air be the solution to your college’s video headaches?

1. Could Google Hangouts on Air be the
solution to your college’s video headaches
Could Google Hangouts on Air
Be the Solution to Your
College’s Video Headaches
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2. Could Google Hangouts on Air be the
solution to your college’s video headaches
Overview
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What are Hangouts on Air?
Why should your college explore Google+ Hangouts on Air?
How can your college use Hangouts on Air?
Let the world know about your Hangouts on Air
Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches
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3. Could Google Hangouts on Air be the
solution to your college’s video headaches
What are Hangouts on Air?
Google created Hangouts as a web-based tool to allow Google
plus subscribers to communicate via video.
The tool set up a virtual room where up to ten people could
hang-out together.
Last year, Google developed a feature that allows you to share
your hangouts on your YouTube channels, and more recently,
that allows you to broadcast your hangouts live to an unlimited
audience: Google Hangouts on Air.
Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches
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4. Could Google Hangouts on Air be the
solution to your college’s video headaches
Why should your college explore Google+
Hangouts on Air?
Many reasons:
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It is a free tool that allows you to broadcast your hangout
instantly on Google+ and on YouTube.
 It is open to all.
 You can save your Hangouts on Air as videos on YouTube.
 Recordings can be shared easily after the hangout.
 You can edit your videos using YouTube's video editor including annotation, closed captioning.
Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches
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5. Could Google Hangouts on Air be the
solution to your college’s video headaches
How can your college use Hangouts on Air?
Google Hangouts are already used by some teachers,
students, and administrators to share their knowledge and
thoughts.
However, Hangouts on Air is very seldom used by higher
education institutions for marketing purposes.
Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches
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6. Could Google Hangouts on Air be the
solution to your college’s video headaches
How can your college use Hangouts on Air?
Here are some ways higher ed institutions can use Hangouts :
 Host information sessions to reach out to students in your region
and throughout the world. It can be very effective for international
recruitment.
 Create testimonial videos that you can then share on YouTube
directly.
 Create Alumni from all around the world answer questions live.
 The screen-sharing option allows you to guide students through the
application process on your website.
 Broadcast events as they are happening at your school: graduation,
research presentations, etc. Hangouts can also be used for
conferences.
Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches
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7. Could Google Hangouts on Air be the
solution to your college’s video headaches
Let the world know about your Hangouts on Air
Marketing your videos is at least as important as creating them.
For each type of Hangout on Air:
 Set your account to live stream your Hangouts on Air on your
YouTube account.
 Create a Hangout.
 Send invitations to your circles on your brand Google+ account and
your personal account.
 Promote your event on social media and on your blog.
 For more see our blog post….
Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches
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8. Could Google Hangouts on Air be the
solution to your college’s video headaches
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