Content marketing has officially become the leading strategy to engage web viewers and increase search engine recognition.

1. Content Marketing with Student Blogs
Slide 1
Content Marketing with
Student Blogs

2. Content Marketing with Student Blogs
Slide 2
1) Student Blogs
2) Authentic Story Telling
3) Provide Clear Goals
4) Final Thoughts
Overview
Source: Higher Education Marketing – Content Marketing with Student Blogs

3. Content Marketing with Student Blogs
Slide 3
 Delivering relevant and valuable information establishes a
level of trust and loyalty, making prospective students feel
closer to a college or university.
 Empowering your students to contribute stories about their university
experience can create sufficient content volume for SEO while
providing that increasingly valued personal touch.
 The infectious enthusiasm of your students' experiences
carries an independent sense of authority to prospective
students.
 Prospects in the decision making process want to get the goods
from current students, and in the absence of face-to-face interaction,
stories from the front lines of campus life are the next best thing.
1. Student Blogs
Source: Higher Education Marketing – Content Marketing with Student Blogs

4. Content Marketing with Student Blogs
Slide 4
 It is the stories unique to your school that set you apart.
 These can be shared on your website or a "for students, by
students" microsite, but authenticity is everything in creating
a credible connection.
 Prospects can see through phony marketing tactics and
institutions, which is why many admissions departments
choose not to delete any blog comments, even if they are
negative.
 Make the most of blog content by making it shareable,
curating stories in a way that entices your audiences to
interact, share, and explore further content.
2. Authentic Story Telling
Source: Higher Education Marketing – Content Marketing with Student Blogs

5. Content Marketing with Student Blogs
Slide 5
 There are many ways to integrate blogging into your
communications strategy but it begins with understanding
the purpose behind these blogs and who the audience will
be.
 Developing a tone appealing to specific segments - such as
prospective students, alumni, international students or
psychology grad students - increases relevance and
readability.
 Creating a hosting platform on the school or department's
website makes the relationship between blogger and school
clear, while you benefit from the increased traffic.
3. Provide Clear Goals
Source: Higher Education Marketing – Content Marketing with Student Blogs

6. Content Marketing with Student Blogs
Slide 6
 Provide clear guidelines about the purpose behind the blogs
with sample topics, such as:
 What makes your school a special place?
 What faculty member, class, organization or event inspires you at the
school?
 How do you get used to dorm life?
 Balancing work and study
 Students can appreciate the general brand image of the
institution while having fun with the content, inserting
humour, personal drawings, images and video into their
blogs.
3. Provide Clear Goals
Source: Higher Education Marketing – Content Marketing with Student Blogs

7. Content Marketing with Student Blogs
Slide 7
 Blogs are excellent for cross-promotional activities. Promote
your blogs on social media and collect the best ones to
include in e-newsletters.
 Consider inserting calls-to-action at the bottom of blogs or visible on
the page, to invite readers to engage on social media, request
further information or even book a campus tour.
 Blogging is a proven resource as part of SEO for colleges,
particularly when keyword-rich, image-laden, and shared
with other media and social bookmarking.
 Keep them over 450 words to best be recognized by Google.
 Measuring their influence with Google Analytics will inform you how
many viewers are reading this content and which sites they are
coming from, among many other valuable insights.
4. Final Thoughts
Source: Higher Education Marketing – Content Marketing with Student Blogs

8. Content Marketing with Student Blogs
Slide 8
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