1. Evaluation of my Ancillary
Tasks

2. One Step Too Far

3. Teaser PosterThe Title.
The title does not
stand out but it is at
the top of the page
so is the first thing
you read and see.
This lets the
audience know that
this is the title.
Rating. This is just under the
title so that the audience can see
straight away that the film is 5
star so therefore will be good to
watch and grab more viewers.
Main Image. The
background picture is off
two hands. The image
does not give much away
to the audience as you
can see no faces or
colour as the picture is
in black and white. You
are not able to tell from
this that the film is a
thriller as the picture
does not look scary.
Quote. There is a
quote which obviously
relates to the film. It
is written so that the
audience wonder what
it could mean so
therefore watch the
film to find out. It is
in the centre of the
poster so that it is un
miss able.
Star Names. Big
star names are written
here in big writing so
that it attracts the
audience’s attention as
they are able to see it
clearly and will then
make them want to
watch the film as they
like the actor/actress
starred in it.
Small Print. This
is the small print of the
film and the poster, which
is usually on a lot of
posters.

4. Main Poster
The Title.
This is at the top
of the page so that
it is the first thing
people see when
they look at the
poster. Again the
title is not very big
nor eye catching
but it is the
biggest piece of
writing on the
screen so you are
drawn to it.
Quote. Just
underneath the
title is the quote.
This is so that it is
the second thing
the audience
reads. Hopefully
this will grab their
attention and they
will be intrigued to
know what it
means so therefore
they will watch the
film.
Star Names. Big
star names are written
here in big writing so
that it attracts the
audience’s attention as
they are able to see it
clearly and will then
make them want to
watch the film as they
like the actor/actress
starred in it.
Small Print. This
is the small print of the
film and the poster, which
is usually on a lot of
posters.
Main Image.
The picture is off two
characters in the film.
The fact the characters
have their back to the
audience will make
them intrigued and
male them watch the
film to find out who
they are. Also the
picture is in black and
white which again
doesn’t say much about
the film, as it doesn’t
really look like a
thriller.
Rating. The audience are able
to see the film is 5 star so
therefore will be good to watch
and grab more viewers. Review. The audience are able to see a well known
newspaper have left a good review which means the film
will be most likely good to watch and will grab more
viewers.

5. To what extent have you
achieved brand identity?
I have achieved brand identity as I have included the same font throughout the whole of the
posters, the font I have used is called ‘Bookman Old Style’ I chose to have this font because it is
easy to read and in a way looks suspicious as the letters have gaps between each other which
represents the film as things don’t stay together. This makes it effective to the audience as they will
begin to recognise the style of the writing with the film and it will become familiar to them that is
how it becomes well known to the public and how word of mouth will spread advertising the film. I
have also included black and white photos in both posters as I am trying not to give too much of
the film away and I think that although the images don’t look very thriller like on first glance that
the black and white will help to achieve a more scary look. On the teaser poster the image does not
give too much away to the audience but they can see that it involves two people together. But the
audience are also able to see that the hands are only briskly holding each and it looks like they are
about to let go. This tells the audience that there is going to be a type of separation in the film. It is
a teaser to the audience as they don’t know what is going to happen. When you see the main poster
things start to become clear because the location of the image is the same as the scenes in the
opening sequence so it then becomes familiar and the audience will understand the story. When
the audience look at the image they will see the mother and the child, as it stereotypically known
that these are both vulnerable people which in this day and generation are most likely to be
kidnapped or have something happen to them. From the image you can see that they are in the
middle of nowhere which suggests that this could most likely happen and then brings back the
teaser poster as the hands are about to let go. The fact that the audience recognise the path the
mother and son are walking on as it leads to a park shows that something is going to happen
because in the opening sequence you see the character staring at an empty swing.

6. What conventions of real
media texts have you used?
I have used the same quote within both posters so that the
audience recognise it and once they have watched the film are
able to understand the quote and how it relates to the film. I got
the idea to do this from previous research I have done on a film
called ‘Se7en’ I looked at its teaser poster and its original
posters so that I could learn what a real poster included. I have
also included the title, and star names this is so that the
audience see who is starring in the film and may grab more of
their attention again I got the idea to include these because of
my research. I have included the 5 star rating and reviews so
that the audience are aware with how good the film is I got this
idea from another film I have researched which is ‘Skyfall’ as I
looked at its posters to see what it included. I have also added
the small print of writing at the bottom of the poster as I have
realised that real media texts usually have this and also I think
makes my poster look more professional.

7. How did you use and develop your technical and
production skills to achieve effects? What skills
do you need to develop further? How will you do
this?
I made the posters on publisher as I felt that was the
programme I was most confident with. I used my basic
knowledge to include an image and text but unfortunately
that was all I was able to achieve as my knowledge of
anything further and more technical is limited. I used my
creative skills to arrange the positions of the information
and images around the page so that it looked eye catching
towards an audience. From my research I was able to add
relevant information which would normally be advertised
on a poster and also what the audience would like to
know. To develop further I will need to gain new skills on
different programmes for example ‘Fireworks’ as that is a
good programme for creativity with posters. To learn more
about ‘Fireworks’ I will go on the programme more
regularly and practise with other things so that I can get
the hang of it.

8. Describe how you have addressed
or tried to engage your
audience?
I have addressed and engaged my audience as I
have included relevant information which they
would want to know, for example the rating and
also the review. If the audience know that the film
has been rated good they will be more engaged to
watch the film. I have addressed the audience by
the images I have used as they are off a small child
and a parent, this will make parents want to watch
the film as they may be able to see the role in the
film as what they do. Although from my poster you
cannot really tell that my film is a thriller so it may
appeal to families in which case I may need to
change the designing of my poster.