Slide show delivered at the 2008 American Marketing Association Symposium for the Marketing of Higher Education

1. Building Your Brand from Within: The Power of Employee Engagement Discovery is at the heart of our University

2. Discovery is at the heart of our University Building brands from within takes intense focus on your people.

3. It is clear that internal marketing must precede external marketing since it makes little business sense to promise the customer a level of service that the firm’s employees are unwilling or unable to provide. - Philip Kottler Discovery is at the heart of our University Consistent behaviour cannot be prescribed, nor can cultures be assigned. Cultures are more amorphous that this. Consistent behaviour can be nurtured, however. By nurturing a few desired behaviours, a sought-after organizational culture is more likely to develop . - Patrick Harris

4. Ekins Discovery is at the heart of our University The Nordstrom Way Motorolans Proctertized The HPWay IBMers BlueShirtNation

5. Discovery is at the heart of our University

6. Easy for companies with an intense focus on the bottom line. Discovery is at the heart of our University

10. Discovery is at the heart of our University www.washington.edu /discovery

15. Personal appearances: Town meetings Annual address Board of Deans Staff meetings Cross functional team meetings Annual all staff lunch Discovery is at the heart of our University

17. Discovery is at the heart of our University

18. Discovery is at the heart of our University Being Public World Citizens Celebrating Place Innovation Academic Community Discovery Video Productions

21. All Campus Lunch Discovery is at the heart of our University

22. My Team is Great! Discovery is at the heart of our University http://www.washington.edu/discovery/myteam/

26. Discovery is at the heart of our University #10: Enhance, adapt, preserve -- This is not a campaign, it is cultural change

27. Discovery is at the heart of our University We are all Connected

29. Discovery is at the heart of our University Some useful books: “ Pour your heart into it” - Howard Schultz (1999) “ Light their Fire: Using internal marketing to ignite employee performance and wow your customers” - Susan Drake, Michelle Gulman, Sara Roberts (2005) “ Groundswell ” - Charlene Li, Josh Bernoff

30. Discovery is at the heart of our University Slides will be available on: LinkedIn - Harry Hayward - slideshare