If you would like to set up a small restaurant on your own or with some help here is what you can do

1. Right Knowledge Ventures
Address : No. 14, Redhills Road,
Oragadam, Ambattur,
Chennai - 600053
E-Mail: hfkiran@gmail.com

2. I. General Company Description
About us
We are in the F&B industry selling fast foods especially pizzas, short eats, fresh juices, salads, soups and snacks
Mission Statement:
We would like to deliver good quality, tasty pizzas in an hygienic environment at affordable prices across India.
Company Goals and Objectives:
To establish as a brand known for its taste, quality and price.
Business Philosophy: What is important to you in business?
To be able to consistently deliver good quality food at affordable
Customer satisfaction is key. If a customer walks away
To whom will you market your products? (State it briefly here—you will do a more thorough explanation in the Marketing Plan section).
Pizzas can be had by all age groups. Kids and teenagers are however our primary target group
Describe your industry. Is it a growth industry? What changes do you foresee in the industry, short term and long term? How will your
company be poised to take advantage of them?
Strengths and core competencies.
We take pride in having the right knowledge of the business we involve in. The in depth knowledge of the business practices, open and
transparent policies, years of experience in the food and restaurant industry, customer friendly options are a few. Briefly quality products and
customer service will be the USP
Legal form of ownership:
Right knowledge ventures is a partnership firm started in Feb 2013 with three of us as partners

3. II. Products and Services
Describe in depth your products or services (technical specifications, drawings, photos, sales brochures, and other bulky items
belong in Appendices).
Primary product is pizza and breads. We can quickly add various cuisines and also different items like fried chicken, starters, soups and
salads etc.
We have kept the menu open to experiment with various options seasonally or what really sells in that season?
Soft-drinks, milkshakes,
What factors will give you competitive advantages or disadvantages?
We challenge on freshness. The dough is prepared fresh daily unlike the warehouse provided bases in other pizzerias. The recipe is
perfected over time, customizing to ones tastes. That is the reason we follow no satisfaction – no pay policy
What are the pricing, fee, or leasing structures of your products or services?
We work on a franchisee model. An upfront franchisee fee of Rs. 100000/- is charges and 4% of gross as royalty

4. III. Marketing Plan
Marketing plan
• Marketing would be done in a phased manner - We expect to put bill boards within 3 km radius of the location – numbers could be
decided based on budget allocated
• Paper inserts – Menus and restaurant ads could be circulated along with the daily news papers.
• Stickers – Pizza Park stickers could be printed and distributed to customers with a lucrative offer in terms of percentages if they
show that their car windshield has it ranging from 10 – 25%
• It goes without saying, a good and prominent signage of the brand logo
• Restaurants mostly attract locals unless it falls on major roads. It is prudent to promote locally as word-of-mouth advertisement sells
better in this segment. Besides, it is usual for a pizza center to offer discounts/benefits periodically whenever un explained footfalls
reduces. Also, it is driven by competitors offers and activities
• If there are theatres nearby we must go for slide shows on a regular basis
• Media is key – in the form of print, radio or TV ads need to be designed and executed time to time
• In the form of conducting competitions at the venue or sponsoring elsewhere could fetch good mileage with customers
• Free sampling at the venue time to time or when new menus are introduced or by giving away surprise complementary stuff for
billing amounts above 500/-
• Participating in local events like exhibitions, stalls near crowd areas or at schools and colleges attracts great amount of attention
towards the restaurant
• Charity events – support any of the nearby orphanages or homes actively. Options are to either employ legal aged kids directly
employing them in the restaurant to improve their lifestyle. Also do some feel-good activities to bring smile on their faces

5. V. Operational Plan
Production techniques and costs
We will help buying/identifying the required machinery and staff will be trained well in production techniques, the owner/franchisee
will also be trained on sourcing, cost-cutting. More importantly, service staff will be trained on quality of service.
• Quality control:
We follow stringent quality practices at the restaurant with no compromise policy. If it takes to fire a person for wrong doing or
• Customer service
Customer is god handling the customers with utmost care, their requirements
• Inventory control:
inventories
• Product development :
The premix of the pizza base would be sold by the franchisor to ensure stabilized quality.
Location
• Amount of space: 300 sqft -
• Type of building: Preferably ground floor,
• Zoning: The preferred location would be in and around 1) college 2) school 3) big office complex 4) malls 5) middle class/upper
middle class/high class residential areas
• Power and other utilities: 3 phase current with 25KV power backup
• Access and parking facilities: Like it is said, only 3 things are important in retail business. They are location, location and location.
Obviously, the target group being teenagers, kids, office goers, travelers etc. Parking would be of paramount important and must
have place to park atleast 2 cars and 10 bikes at any point of time
Legal Environment
• Licensing and bonding requirements : A valid legal francise agreement is required. A copy will be supplied on request.
• Health, workplace, or environmental regulations
• Insurance coverage
• Trademarks, copyrights, or patents (pending, existing, or purchased)

6. VI. Start up expenses and capitalization details
• Building/real estate :Own place is good; 300 sft of RCC building is required
• Interiors and re-modeling: design and contractor wil be supplied, if required.
• Capital equipment: all list and supliers will be advised; estimated cost isabout rs 5 lacs.
• Location/ administration expenses: Monthly overhead of rs 60000 is estimate
• Advertising/promotional expenses: abot rs 5000 per month towards advertisment an promotion may be required for the first year.
• Total capital and start up expenses is estimated at Rs 10 lacs; details will vary according to the suplliers and depending upon the
ownership of the building.

7. VII. Economics
Facts about your industry:
• What is the total size of your market?
Is about 5 km radius, it is estimated that about 10% of the eating out customers prefer fast food like pizzas, fried chicken, subs,
sandwiches, starters etc. Preference for such food is increasing with lot of youngsters travelling abroad getting exposed to such
foods, husband and wife travelling, kids preferring sumptuous cheese based pizzas. The risk is there is no big barriers to enter the
business except that the quality would dictate terms. To be a pioneer in any area will help put away any competition even from strong
brands. The brand is “Pizza Park” is well recognized in the current areas of operation. It will be promoted also by printed , segmented,
targeted electronic media- esp. social media. It requires highly skilled chef who would be trained by the franchisor. There are no
patents for these products but, brand affinity is strong
• Growth potential and opportunity for a business of your size.
The success of any restaurant lies in getting more and more foot falls continuously and consistently for a resto of 300 Sqft, there
would be 12 seats for serving and at two cycles per day would give a sales of 3600/- on a billing average of 150/- in the first year. Both
average sales/billing would improve in the second and third year
• Consumer acceptance and brand recognition
Like it is said, only 3e things are important in retail business. They are location, location and location. Obviously, the target group
being teenagers, kids, office goers, travelers etc. The preferred location would be in and around 1) college 2) school 3) big office
complex 4) malls 5) middle class/upper middle class/high class residential areas
• Training and skills
Trainings are done internally by the franchisor and therefore no extra cost involved.
• Shipping costs
Shipping costs for the raw materials and premixes to be borne by the franchisee at actuals
• Change in the economy, government regulations and industry
To be tackled on need basis as and when it happens in clear consultation with all parties involved

9. IX. Financial Plan
12-Month Profit and Loss Projection
Three-Year Profit Projection:
Break-Even Analysis

10. X. Appendices
Include details and studies used in your business plan; for example:
• Brochures and advertising materials
• Industry studies
• Blueprints and plans
• Maps and photos of location
• Magazine or other articles
• Detailed lists of equipment owned or to be purchased
• Copies of leases and contracts
• Letters of support from future customers
• Any other materials needed to support the assumptions in this plan
• Market research studies
• List of assets available as collateral for a loan