1. Social Media for
Nonprofits

2. wireless info
• NETWORK: Launch Pad Board Room
• PASSWORD: coolbrees

3. Important:
DO NOT GET OVERWHELMED!

4. Social Media Is...
• Community
• Conversation
• A new form of marketing
• A way to crowdsource
• A way to connect and build relationships
online

5. Social Media Is NOT...
• A one-way broadcast system
• An instant fundraiser
• A space for advertisements
• “The twitter”

6. What do I do with it?
• Raise awareness about your cause
• Inform followers/fans of resources
• Give valuable information and advice
• Fundraising and donation solicitations

7. What’s this going to
cost?
Your biggest cost will be time; how
much depends entirely on your goals,
your needs and your budget.
Setup: 5-10 hours
Maintenance: 2-10 hours/
week

8. Keep Costs Down
• Use 3rd party API to schedule updates in
advance

9. Keep Costs Down
• Use notifications so you don’t have to keep
checking accounts

10. Keep Costs Down
• Have solid plan and designate person to
implement

11. Getting Started
• #1: Set goals (and a plan to make them happen)!
• #2: Pick your tools
• #3: Assign roles
• #4: Create a policy
• #5: Get started already!

12. Set goals
• Awareness
• Spreading Info/giving resources
• Fundraising
• New Connections (that matter)
• Recruiting (staff/volunteers)

13. How will you reach them?
• creative community campaign
• bigger email list/email marketing
• increased presence on social media
• offline events
• online events

14. Pick your Tools
• Facebook
• Twitter
• Blog (Wordpress, Blogger, TUMBLR)
• Photo Sharing (Flickr, Photobucket)
• Video Sharing (Youtube,Vimeo)
• Email Marketing (constant contact, mailchimp)

15. Assign Roles
• Every org needs a primary manager
• Interns are great for helping out with social
media
• Social Media Manager ideally has a
communications-related position within the
org

16. Create a Policy
• Consistency
• Liability
• Ground Rules
• Respect to the org’s mission

17. LET’S GET
STARTED!

18. Why Facebook?
• Direct traffic to your website/blog
• Enhanced SEO
• Start conversations/get feedback
• Create and promote events
• Maintain relationships and foster new ones
• Recruit staff and volunteers

19. www.facebook.com/pages/create.php

20. Create custom URL
(Must have 25 fans first)

21. Create custom URL
URL = Facebook.com/yourorganization

22. converting profile page
to fan page
Step 1
Step 2
Step 3

23. converting profile page
to fan page
Step 4
Step 5
https://www.facebook.com/pages/create.php?migrate

24. FBLinking/
Mentions

25. Why Twitter
• Conversations-based
• Crowdsourcing (more in part II)
• Reach out and touch people
• Direct traffic to your site/blog/fb page
• Enhanced SEO
• Recruit staff and volunteers

26. And.....
• Your own personal RSS
• Quick News Reference
• Way to stay informed on breaking issues

27. www.twitter.com
Use your non-profit’s name & choose password
Note: use generic company email if you have access to it

28. Twitter - setup
• Verify Twitter account via email
• Upload profile photo (logo or company
photo; must be square)
• Add bio, website and other info
• Post your first tweet
• Follow people!

29. Who to Follow
(short list)
• @SM4Nonprofits
• @Kiva
• @RedCross
• @TheGreenProject
• @DoSomething
• Each other! (Trade handles @ tweet up!)

30. Who to Follow
how to search for people you should follow
• #NewOrleans
• #volunteer (refine search to New Orleans)
• Foundations/Grants that are relevant
• Follow people who follow similar orgs
• Look at who Twitter suggests for you

31. How to Tweet/
What to Tweet

32. RT = Retweet

33. # = hashtag

34. @ = reply/mention

35. DM = Direct Message

36. #FollowFriday/#FF

37. Twitter Cheat Sheet
• # = hashtag; generally used to tag keywords you
want to be searched by but anything can be #’d
• @ = combined w/ username to reference someone
or comment TO them - this is how conversations
happen
• RT = ReTweet (reposting of a tweet or part of a
tweet; usually set off by RT @username)
• #FF = Follow Friday - suggestions of who to follow
• DM = Direct Message

38. Twitter Speak
• Don’t say “The Twitter.” It’s just “Twitter”
• Posts are called “Tweets”
• # = hashtag (never “pound sign”)
• “DM me” means send private message via
Twitter

39. “Build it and they will come”
Engage them and they will stay...

40. Cause-based marketing and community building

41. Cause-based marketing and community building

42. Facebook Pro Tip:
Create a custom landing page
• http://thrusocial.com/
• http://pagemodo.com
• iframes -> may need developer

44. Facebook Pro Tip:
Add a sign up link to your mailing list

45. Facebook Pro Tip:
Create and promote events

46. Facebook Pro Tip:
Create and promote events

47. Facebook Pro Tip:
Create a custom photo

48. Facebook Pro Tip:
Host a contest

49. Do This

50. Don’t do this

51. Bit.ly

52. Create a Campaign

55. PRO TIPS - TWITTER
Get Retweeted: Post 120 - 130
Use #’s for keywords
Track links you post - use bit.ly
Start discussions and participate

56. PRO TIPS - TWITTER
For your Annual Report: twapperkeeper.com

60. Let’s talk about fundraising...

61. OLD

62. NEW

63. Case Study:
“Very rarely, have I found that large multinational corporations or
wealthy individual donors get excited about something on their own.
They tend to come in on top of people and build off of existing
excitement.”
- Brian Bordainick, Director

64. Case Study:
Tools of success:
Personal Facebook Page
Viral Video
Birthday fundraising
“ I loved to keep our project personal, so it was great to have a video to send out to people that had an
ask and was easy for them to pass on.”

65. Case Study:

66. Fundraising w/
Kickstarter

67. Fundraising w/
Kickstarter

68. Fundraising w/
Kickstarter

69. Fundraising w/
Kickstarter

70. EVENTBRITE

71. Eventbrite Features
Create a Ticketed Event
Create Discount Codes
Accept Credit Cards
Email Attendees
Print Attendee List

72. Crowdsourcing

73. MONITORING
• google alerts
• keyword searches
• google analytics
• facebook insights
• crowdbooster

74. Google Alerts

75. Google Analytics
http://www.google.com/analytics/

76. Facebook Insights

78. Crowdbooster

79. Crowdbooster email
updates