Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Presentation 0623-a
1. 101 Non-Pro t Programs Marketing Learning Objective:
Achieving Results After this webinar you will be able to
create improved and e ective print
outreach materials, working with resources
Webinar Date: available to you, by applying The TOP 5
Wednesday, June 29, 2011 aspects of successful brands.
Overview:
• What is Branding?
• TOP 5 Aspects of a Successful Brand
(relevance to creating e ective
outreach print materials)
• Reference Modules/Resource Material
1
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
2. BRANDS are built on what people are
saying about you, not what you’re
saying about yourself.
2
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
3. ?
What
is
Branding
3
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
4. “I’m a great dancer.”
Marketing
4
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
5. “I’m a great dancer.” “Trust me, he is
a great dancer.”
Marketing Public Relations
5
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
6. “I’m a great dancer.” “Trust me, he is
a great dancer.”
Marketing Public Relations
“I’m a great dancer.
I’m a great dancer.
I’m a great dancer.”
Advertising
6
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
7. “I’m a great dancer.” “Trust me, he is
a great dancer.”
Marketing Public Relations
“I’m a great dancer. “I understand that
I’m a great dancer. you’re a great dancer”
I’m a great dancer.”
Advertising BRANDING
7
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
8. What can be branded?
Organizations
Programs
Initiatives
and Campaigns
Events
8
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
9. The TOP 5 Aspects of a Successful Brand
03 Message
01 Relevance
05 Consistency
02 Audience
04 Visual
Identity
9
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
10. The TOP 5 Aspects of a Successful Brand
03 Message
01 Relevance
05 Consistency
02 Audience
04 Visual
Identity
10
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
11. 01: RELEVANCE
Does your…
organization
program
initiative
event
… make sense?
• How do you impact a niche audience?
• How are you different?
• Are you offering something new?
11
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
