The document discusses the relationship between digital and analog technologies and experiences. It explores how digital social networks mirror analog social gatherings through concepts like communities, transparency and social butterflies. While the modes of interaction change, human social behaviors remain similar. The document advocates thinking with digital mindsets but acting through analog experiences and relationships.

1. Think Digital.
Act Analog.
Angelo Fernando Think Digital. Act Analog

2. The more things change
Angelo Fernando Think Digital. Act Analog

3. The more things change
Angelo Fernando Think Digital. Act Analog

4. Intra-Nets
Inner-Nets
Social Nets
Blogs
Walled Gardens
Angelo Fernando Think Digital. Act Analog

5. Intra-Nets
Angelo Fernando Think Digital. Act Analog

6. Inner-Nets
Angelo Fernando Think Digital. Act Analog

7. Social Nets
YouTube Flickr Facebook MySpace LinkedIn Friendzy Orkut Plaxo Tribe Ning
MyRagan Ryze ZeroDegrees Ma.Gnolia Ning MeetUp Classmates ConnectU LibraryThing
Family2.0 Squidoo Gather MEETin.org eLance There.com Bebo Second Life Friendster
Eleg Mahalo Trip Advisor YouTube Flickr Facebook MySpace LinkedIn Friendzy
Plaxo Tribe Ning Orkut Flickr ZeroDegrees Plaxo Tribe Ning There.com Bebo
Angelo Fernando Think Digital. Act Analog

8. The more they stay the same
Tupperware party, c. 1940
Tweetup, c. 2008
The hosts and guests are plugged in to the community
Attract hubs, connectors, social butterflies
Honesty and transparency rule!
Angelo Fernando Think Digital. Act Analog

9. His Space
Pike Place Market, Seattle
Angelo Fernando Think Digital. Act Analog

10. Your Space
Angelo Fernando Think Digital. Act Analog

11. From Gutenberg to … Jobs
1455 1984 2000 1994 2007
Gutenberg’s Steve Jobs Jimmy Wales Justin Hall
Printing Press The first personal The first editable The first blogger iPhone
Computer Wikipedia The first great
interface
Angelo Fernando Think Digital. Act Analog

12. thinkdigital
Angelo Fernando Think Digital. Act Analog

13. Digital Meets Analog Meets Digital
Angelo Fernando Think Digital. Act Analog

14. actanalog
Angelo Fernando Think Digital. Act Analog