Spam and Viral Marketing

Spam and Viral Marketing When does “word of mouse” marketing cross the line?

What is Spam? ,[object Object],[object Object],[object Object],[object Object]

What’s Wrong with Spam? ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Real Problem With Spam ,[object Object],[object Object],[object Object]

How Does Spam Cost? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Remember Superman III? ,[object Object],[object Object]

Spam and Superman III ,[object Object],[object Object],[object Object]

The Cost of Spam (May, 1998) ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Risks of E-mail Marketing ,[object Object],[object Object],[object Object],[object Object]

The Benefits of E-mail ,[object Object],[object Object],[object Object]

How Not to Get Burned ,[object Object],[object Object],[object Object],[object Object]

Viral Marketing Programs ,[object Object],[object Object]

Viral Marketing Programs ,[object Object],[object Object],[object Object]

Conclusions: ,[object Object],[object Object],[object Object]

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