Mass Communication Effects
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1. The document discusses the evolution of mass media research from the propaganda model to the critical cultural model which examines how people use media to construct their view of the world. 2. It also covers different types of media effects such as message, medium, ownership, and active audience effects and how they influence people. 3. The role of media in politics is discussed including resonance and competitive models of how campaigns affect voters and debates around media and political bias.
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Mass Communication Effects
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