Philipp Westermeyer - State of the German Internet – Five Paths to Victory in Times of GAFA

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Philipp Westermeyer, Founder of Online Marketing Rockstars, presents "State of the German Internet – Five Paths to Victory in Times of GAFA". In the wake of the GAFA economy's increasing grip on online marketing, Philipp Westermeyer shares his crucial advice for gaining (and retaining) ground. Find us at www.heroesofcrm.com And follow us on: YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA Facebook: https://www.facebook.com/heroesofcrm/ Twitter: https://twitter.com/heroesofcrm Instagram: @heroesofcrm

Einzelhandel

BEAUTY
2018
FASHION
2010
SHOES
2008
PATH#1–GOHORIZONTAL

2008
2018
Hier check
ich
alles
PATH#1–GOHORIZONTAL

SPORT
PATH#2–RETAINWITHSUBSCRIPTION
COMMERCEENTERTAINMENT

25
50
75
100
4.16 6.16 8.16 10.16 12.16 2.17 4.17 6.17 8.17 10.17 12.17 2.18
GOOGLE SUCHVOLUMEN: S.OLIVER TOM TAILOR
Mode-Marke Naketano
vor dem Aus
03.01.2018
„Ihr könnt doch nicht
einfach aufhören“
04.01.2018
Modemarke „Naketano“
macht Schluss
03.01.2018
NAKETANO
PATH#3–STANDOUTBYPROVOKING

VIVIENNE WESTWOODKARL LAGERFELD
STAND OUT: FASHION DESIGNER ARE BRANDS
PATH#3–CEOASABRAND
DOLCE & GABBANA
WOLFGANG JOOP
GIORGIO ARMANIVERA WANG
JIL SANDER
COCO CHANEL

PATH#4-PR:SUPERINFLUENCERPATH#4–DIGITALPR

TESLA SPACEX BORING PRIVATE AI
DECODING ELON MUSK HIS 4 TACTICS
PATH#4–DIGITALPR

TESLA SPACEX BORING PRIVATE AI
DECODING ELON MUSK #1 FREQUENCY
01.17 02.17 03.17 04.17 05.17 06.17 07.17 08.17 09.17 10.17 11.17 12.17 01.18
ENGAGEMENT
PATH#4–DIGITALPR
1.000TWEETS
2017

01.17 02.17 03.17 04.17 05.17 06.17 07.17 08.17 09.17 10.17 11.17 12.17 01.18
TESLA SPACEX BORING PRIVATE AI
ENGAGEMENT
PATH#4–DIGITALPR
DECODING ELON MUSK #2 ABSURDITY

04.17 05.17 06.17 07.17 08.17 09.17 10.17 11.17 12.17 01.18 02.18 03.18
TESLA SPACEX BORING PRIVATE AI
DECODING ELON MUSK #3 AGENDA SETTING
ENGAGEMENT
PATH#4–DIGITALPR

02.17 03.17 04.17 05.17 06.17 07.17 08.17 09.17 10.17 11.17 12.17 01.18 02.18
TESLA SPACEX BORING PRIVATE AI
DECODING ELON MUSK #4 AUTHENTICITY
ENGAGEMENT
PATH#4–DIGITALPR

COMPANIES SEEN AS MOST INNOVATIVE
BY GERMAN MANAGERS
01 02 03 04 05
07 08 09 1006
… not
mentioned
RESULT
PATH#4–DIGITALPR

COMPANIES SEEN AS MOST INNOVATIVE
BY GERMAN MANAGERS
06
01
… not
mentioned
02 03 04 05
07 08 09 10
05
09 …171
02
06
01 0403
07 08 10
ACTUAL R&D EXPENSES
RESULT
PATH#4–DIGITALPR

At $1,000, Apple’s iPhone XCrosses a Pricing Threshold
10.09.2017
Apple lays claim to smartphonefuture with new flagship iPhone X
13.09.2017
Apple iPhone X, iPhone 8: Release
date, price, key features
15.09.2017
Apple lays claim to smartphone
future with new flagship iPhone X
13.09.2017
Why the iPhone X feels like an
evolution of the iPhone, but not of
the smartphone
13.09.2017
With iPhone 8 and iPhone X, Apple
creates another tier of luxury
12.09.2017
Binubuksan ng Apple ang bagong
punong barko iPhone X
13.09.2017
Novo iPhone de US$ 999 é recebido
com ceticismo pelo mercado
13.09.2017
Новый iPhone X в России будет
стоить от 80 тысяч рублей
12.09.2017
Think iPhone X stole the show?
Apple’s new ‘spaceship’ is equally
stunning
13.09.2017
¿Tienes 27,000 Pesos?, El iPhone X
ya está en preventa en México
12.09.2017
Apple presenta el
iPhone X y el iPhone 8
13.09.2017
Apple lays claim to
smartphone future with the
new flagship model iPhone X
12.09.2017
Apple bets on augmented realityto sell iPhone X — its mostexpensive handset yet
13.09.2017
PATH#4–DIGITALPR:EVENTS

PATH#4–DIGITALPR:EVENTS
UNDER €1 MIL IN COSTS
41 MILLION IMPRESSIONS ON SOCIAL MEDIA
€20 MIL MEDIA VALUE

AGILE ON GOOGLE SHOPPING
PATH#5–BEAGILEONPLATFORMS:GOOGLE

AGILE ON MOBILE
CPO ON
AMAZON*
€8.00
CPO ON
INSTAGRAM*
€8.00
PATH#5–BEAGILEONPLATFORMS:MOBILE*ESTIMATED

AGILE ON FACEBOOK GROUPS
PATH#5–BEAGILEONPLATFORMS:FACEBOOK

AGILE IN BRICK & MORTAR
PATH#5–BEAGILEONPLATFORMS:BRICK&MORTAR
ChampagneBar Riddler

FINALLY
GO
HORIZONTAL
PATH #1
RETAIN
PATH #2
STAND
OUT
PATH #3
DIGITAL
PR
PATH #4
BE AGILE ON
PLATFORMS
PATH #5

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