OBuzz introduction (EN)

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Developed by Ogilvy China, Obuzz is a set of digital marketing solutions helping our clients to monitor, measure, and ultimately positively influence online consumer discussions.

Business Technologie

OBuzz TM Ogilvy IWOM Solution for Influence Marketing

What is iWOM? Cool It’s fun. I don’t like it. So bad… …… …… …… …… …… ……

Internet Word-of-Mouth (IWOM) IWOM is consumer-generated content related to brands, products, and services that is transmitted online. Consumers content via social media platforms such as BBS, blogs, and video sharing websites. celebrities Passive Info Received internet ads magazines TV radio OOH DM eNewsletter family friends colleagues 2.0 communities advocators professionals Internet Word of Mouth BBS community mkt blogs Active Info Search portal site Cooperate site magazines expert site professionals counters social network BBS 800 2.0 community

IWOM Growth in China Data Source: The 23 rd Statistical Survey Report on the Internet Development in China by CNNIC, Jan. 2009

[object Object],[object Object],[object Object],[object Object],[object Object],By listening to Mandarin Chinese Internet Word of Mouth…

[object Object],Internet Word of Mouth is… NOT on message! NOT controlled!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],When IWOM is measured properly…

When IWOM is measured properly… To learn more about OBuzz TM, Ogilvy’s proprietary Internet Word of Mouth tracking tool and set of influence marketing solutions, visit our website at www.obuzz.com.cn

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Tel: 86-10-85206625 Fax: 86-10-85206699 Email: [email_address] Address: Ogilvy Beijing 9th Floor Huali Building ， 58 Jinbao Street Beijing ， China 100005 Website: www.ogilvy.com.cn www.obuzz.com.cn Contact the OBuzzTM Team

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OBuzz introduction (EN)

1. OBuzz TM Ogilvy IWOM Solution for Influence Marketing

2. What is iWOM? Cool It’s fun. I don’t like it. So bad… …… …… …… …… …… ……

3. Internet Word-of-Mouth (IWOM) IWOM is consumer-generated content related to brands, products, and services that is transmitted online. Consumers content via social media platforms such as BBS, blogs, and video sharing websites. celebrities Passive Info Received internet ads magazines TV radio OOH DM eNewsletter family friends colleagues 2.0 communities advocators professionals Internet Word of Mouth BBS community mkt blogs Active Info Search portal site Cooperate site magazines expert site professionals counters social network BBS 800 2.0 community

4. Power of iWOM in China 42% Own a blog/personal space 73% Go online to share their opinion(young Chinese) 61% Are keen to ask other BBS users before making a purchase 98% Want to stay informed about a brand after the purchase

5. IWOM Growth in China Data Source: The 23 rd Statistical Survey Report on the Internet Development in China by CNNIC, Jan. 2009

8. OBuzz TM is a systematic and comprehensive Mandarin Chinese Internet Word of Mouth tracking tool and set of influence marketing solutions that can help you influence the buzz surrounding your brand online. Harness the power of IWOM to drive brand affinity Our Comprehensive IWOM Solution

10. When IWOM is measured properly… To learn more about OBuzz TM, Ogilvy’s proprietary Internet Word of Mouth tracking tool and set of influence marketing solutions, visit our website at www.obuzz.com.cn

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12. Tel: 86-10-85206625 Fax: 86-10-85206699 Email: [email_address] Address: Ogilvy Beijing 9th Floor Huali Building ， 58 Jinbao Street Beijing ， China 100005 Website: www.ogilvy.com.cn www.obuzz.com.cn Contact the OBuzzTM Team