Learn how to change any bad habit in 7 days or less without losing the pleasures the habits bring! I can show you how to do get rid of ANY habit you choose. Yes, without Taking months of practice Withdrawal pains of quiting “Cold Turkey” Losing any of the pleasure that habit brings you Here’s How it Works! Your habits are automatic. Meaning, you do not have to think about them, make a plan or even be aware that you have them in order for them to completely unfold. They happen without any conscious participation on your part at all! Yes, in the beginning you were active in it’s creation. But somewhere along the lines that part of your brain that stores routines took over and you no longer had to think about “how” or “why” you were doing something…. YOU JUST DID IT! Why not harness this power for positive changes! This will show you how

2. Just The Facts Presents:
The Power To
Change
The Essentials
by P. James (Coach Comeback) Holland
www.CoachComeback.com

3. YOUR FREE BONUSES FOR PURCHASING:
Daily motivational quotes and posters at
http://quotes.coachcomeback.com
LIFE EMPROVEMENT
ENCYCLOPEDIA
http://coachcomeback.com/freegift

4. PROLOGUE THE HABIT CURE

5. Did you know that the majority of the decisions you
make every single day are not actually decisions at all?
They are primarily habits.
This book will not only teach you how to take control of
your life by helping you to understand and change your
bad or unwanted habits. It will also guide you through
practical steps you can use to craft new habits.
A habit can be changed once we have the belief that it
can change or that you have no choice but to change.
Example: Have you ever known someone who has been
struggling to lose weight for years? They have a gym
membership. They seem to be eating all the right
foods. Yet, you hear them complain that they never
lose weight.
Then they receive a diagnosis from the doctor telling
them they need to lose 30lbs or die.

6. Almost like magic you notice the pounds just start to
melt away in what seems like days.
In the following pages you will learn how to harness
this power to cultivate your own habits to achieve
practically anything you desire.
There are three parts to this book. Each one giving you
deeper insight into important aspects of your habits.
First, we will go into how habits are created in
individual people. Next, you will discover what habit
are responsible for prosperous and thriving companies.
Finally, you will learn the power of habits when it
comes to entire communities.
Habits are actions that you preform automatically and
almost without any effort. Once you understand how
they work, you can begin to change them.
Special Note: Since this is “Just The Facts” if you
want further insights or actual examples given in
the book PLEASE visit

7. http://ThePowerOfHabit.com for all reference
materials and sources.

8. DISCLAIMER
© 2012 by Just The Facts Publication
ISBN - 978-1-300-00723-4
All Rights Reserved. No part of this publication may be
reproduced in any form or by any means, including scanning,
photocopying, or otherwise without prior written permission of
the copyright holder.
Disclaimer and Terms of Use: The Author and Publisher has striven to
be as accurate and complete as possible in the creation of this book,
not withstanding the fact that he does not warrant or represent at any
time that the contents within are accurate due to the rapidly changing
nature of the Internet. While all attempts have been made to verify
information provided in this publication, the Author and Publisher
assumes no responsibility for errors, omissions, or contrary
interpretation of the subject matter herein. Any perceived slights of
specific persons, peoples, or organizations are unintentional. In
practical advice books, like anything else in life, there are no
guarantees of income made. This book is not intended for use as a
source of legal, business, accounting or financial advice. All readers
are advised to seek services of competent professionals in legal,
business, accounting, and finance field.
First Printing, 2012

9. Printed in the United States of America
TABLE OF CONTENTS
Your Free Bonuses For Purchasing:.....................................................3
LIFE EMPROVEMENT ENCYCLOPEDIA.......................................3
Prologue The Habit cure....................................................................... 4
DISCLAIMER...................................................................................... 8
Table of Contents.................................................................................. 9
Part one: The Habits of Individuals...................................................11
Chapter 1: The Habit Loop – How Habits Work...........................11
Chapter 2: The Craving Brain – How To Create New Habits.......15
Chapter 3: THE GOLDEN RULE OF HABIT CHANGE Why
Transformation Occurs.................................................................. 18
Part Two: The Habits Of Successful Organizations........................... 21
Chapter 4: Keystone Habits, Or The Ballad Of Paul O’Neill –
Which Habits Matter Most............................................................. 22

10. Chapter 5: Starbucks And The Habit Of Success – When Habits
Become Automatic......................................................................... 25
Chapter 6: The Power Of Crisis – How Leaders Create Habits
Through Accident And Design...................................................... 29
Chapter 7: How Target Knows What You Want Before You Do –
How Companies Predict (and Manipulate) Habits........................ 32
Part 3: The Habits Of Societies........................................................... 35
Chapter 8: The Saddle-back Church And The Montgomery Bus
Boycott – How Movements Happen.............................................. 36
Chapter 9: The Neurology Of Free Will – Are We Responsible For
Our Habits?.................................................................................... 39
Appendix – A Reader's Guide To Using These Ideas.................... 44

11. PART ONE: THE HABITS OF INDIVIDUALS
CHAPTER 1: THE HABIT LOOP – HOW HABITS WORK

12. Your habits and your memory are separate. When you
perform a task from your memory your mind is actively
searching for what to do next and you are a conscious
participant.
However, when it becomes a habit, your brain becomes
almost inactive so it can focus on other things while at
the same time it triggers a routine to take over on
auto-pilot.
In the full version of this book, The Power of Habit:
Why We Do What We Do in Life and Business, the
author shares an interesting story about a man who
had an illness that completely wiped out his short-term
memory. He cannot tell you where the front door is
while inside his house, nor can he even remember how
he got into the room that he is in.
What is interesting is the fact that even with no
memory whatsoever he is still performing tasks he
learned before the illness and has the ability to learn
new ones – although he has no recollection of it.
When this man was asked where the restroom was he
had no idea. But when the urge arises, almost
robotically, the man gets up, walks to the restroom,
relieves himself, washes his hands then returns to his
seat.
Habits are formed in the tissue in the center of the
brain known as the basal ganglia. When you are
starting a new action for the first time this area of the

13. brain is extremely active looking, searching,
memorizing, taking notes and studying everything it
can.
Once you have repeated this action over and over again
the brain activity slows down and it begins to run
automatically.
The brain will notice a pattern, recall the previous
experiences and send a signal to follow the routine
without much thought at all.
Our brains our constantly looking for ways to make
things simpler for us so that we can use our activity to
focus on other things. Although it is ultimately trying
to save us energy and mental activity – like having to
think about how to tie your shoes every single morning
– it can also create not so good routines – like grabbing
a doughnut every time you pass a bakery.
The “Habit Loop” is composed of three basic functions.
First, your brain recognizes some sort of familiar signal
or “cue” that it is time to start a routine and go into
auto-pilot. Once it does it starts the habit process or
the “routine”. The third component to the habit loop is
the “reward” or the end result that you are working
towards. The reward is the most important element.
We enjoy the rewards we receive. In essence, the brain
works backwards. Once we get that rush of good
feelings from whatever reward we just received,
whether it be physical, emotional or mental, the basal

14. ganglia goes back to see what we did to cause it then
remembers it. Next time, all we need is the familiar
cue and it will trigger the routine to get us back to that
same result.
Knowing the structure of how habits function is what
will give you the skill to be able to change and reshape
them. If you do not make a conscious effort to change
a habit it will unfold automatically without any
participation needed from you. You do not even need
to be consciously aware of how the habit started, the
reward you are getting or what is triggering it for it to
still run its course over and over again.
Your cue could be any sight, sound, smell, emotion,
time of day, type of weather, being around a certain
person, your pet or even passing by your favorite
grocery store.
Your reward could be a new car, better job, sympathy,
a sense of satisfaction, or any other range of emotional
or physical items.

15. CHAPTER 2: THE CRAVING BRAIN – HOW TO CREATE NEW
HABITS

16. You can begin the process of creating, growing and
managing your own habits with two simple steps.
1. Find your cue. Make it something easily
identified and as simple as possible.
2. Premeditate your reward. Plan and spell out
ahead of time what will be your benefit.
These two things together is what you will use as the
basis for uncovering the new habits you desire.
But it does not stop there.
In order to make a habit stick you need to develop a
craving for the reward. It has to be something that
causes your mind to already anticipate the reward the
instant you get your cue.
In order to change an existing habit you must identify
the reward that is driving the habit, then change the
routine that gets you there.
How deep you develop your craving for the reward is
directly proportionate to how strong your habit loop will
be.
Conversely, when you get your cue and you do not get
the reward that was associated with it you can become
depressed, angry and have a wide range of emotions
from disappointment to frustration.
That is why some people have trouble sticking to new
workout routines. Their cue to start the routine may not
have been clearly defined or the reward itself was

17. anticipated weight loss. If at the end of a couple of
days the person does not see the expected drop in
weight then there is no reward associated to the
routine. With there being no reward to crave a habit is
never formed.
On the other hand, if you happen to love smoothies
your routine has a greater chance of becoming a habit
if you reward yourself with a delicious shake after each
workout.
These strong cravings for the reward is how addictions
are usually formed. Our brain does not know the
difference between a good habit or a bad one.
But once you can identify the craving that is driving an
existing habit you can begin to change it. Or if you
want to create a new habit, design it with your specific
reward in mind.
You can manufacture your cravings in order to help a
new habit stick. Visualize the reward ahead of time.
Really get a sense of how great it will be to get your
reward at the end. Anticipate it. Long for it. And
eventually... Crave it! Once you do you will find that
nothing will stop you from getting it and the routine will
become automatic and effortless.

18. TO CONTINUE READING THIS BOOK AND
LEARN THE ENTIRE THREE STEP PROCESS
TO CHANGING ANY HABIT IN 7 DAYS OR
LESS VISIT
HTTP://COACHCOMEBACK.COM/THE-POWER-
TO-CHANGE

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