Founded in Philadelphia in May 2011, Here’s My Chance (HMC) offers fun and interactive applications (web and mobile), creative direction, and strategic support for non-profits, political candidates, socially charged brands and active citizens. For every engagement, our goals are clear: *Grow passionate digital communities that fosters positive change. *Develop meaningful supporter relationships through shared communication, mutual respect and grassroots inspiration. *Run coordinated membership and fundraising strategies by keeping the technology simple and removing barriers to entry. *Monitor metrics and analytics to ensure that all investments convert to measurable outcomes that furthers project goals (whether supporter growth, increased donations, higher visibility, etc) To learn more, visit: http://www.heresmychance.com http://www.twitter.com/hmctwit http://www.facebook.com/hmc2011

1. Here’s
my chance

2. YOU
Do activate your community?
Are maximizing your impact?
Do do good things?
/
YES NO

3. ( )
C O N G R AT U L AT I O N S ,
THANK
YO U
for being good people!
To d o g o o d t h i n g s , p r o c e e d t o n e x t p a g e .

4. What We Do
We are an interactive Agency for Good, working with non-profits and corporate
brands to rally massive digital communities around important issues and causes

5. Management Team
Kevin Colahan D av i d G l o s s Chris Matsinger
skills: gamification, creative direction, business
development, behavioral & network
dynamics, program management, product
design, metrics & evaluation, anayltics &
segmentation, process management

6. David Gloss
( )“ ”
Top 12 Entrepreneurs
under 30 to watch in 2012
-The Philadelphia Business Journal
Before launching Here’s My Chance, David spent 3 years working with
Artists & Instigators, a Marc Ecko venture capital and innovation group,
supporting investor relations and market due diligence. His efforts led to
investment into Ryzing, a social gaming company, where David built real-
time sweepstakes games allowing players to win cash and prizes while
David Gloss supporting charitable organizations. His unique incentive mechanics were
influential in the growth of the 500,000+ player community and set a new
Co-Founder & standard for the use of games for social good.
Chief Executive Officer David began his career in Washington D.C. working with federal agencies
and contractors on the use of enterprise software and Web 2.0
technologies to drive efficient government and civic engagement. As a
market entry specialist, David helped educate established government
bureaucrats and Fortune 1000 executives on the power of transparency
and interactive media to simplify procurement cycles, partner relations,
employee training, and communication infrastructure.
David holds an MBA in International Business from Temple University, Fox
School. He is the Mobile Application Board Advisor of Zagster, a TechStars
company and the Executive Chair of The Spruce Foundation, cultivating the
next generation of Philadelphia’s philanthropists and youth advocates.

7. Kevin Colahan
( )
Kevin is a highly qualified technical project/product manager and
Kevin is a highly qualified technical project/product manager and
business analyst and has worn whatever hat necessary over the past
business analyst and has worn whatever hat necessary over the past
year to help HMC get to where it is today. His previous work with
year to help HMC get to where it is today. His previous work with Delphic
Delphic Sage and GMAC provided a unique experience managing the
Sage and GMAC provided a unique experience managing the delivery of
delivery of custom business and marketing applications. Managing
custom business and marketing applications. Managing clients such as
clients such as Johns Hopkins, Newmark Knight Frank and Sovereign
Johns Hopkins, Newmark Knight Frank and Sovereign Bank, Kevin was
Bank, Kevin was able to consistently deliver interactive projects under
able to consistently deliver interactive projects under budget and ahead
budget and ahead of schedule.
of schedule.
Additionally, Kevin was contracted by YouTube cult sensation, The
Additionally, Kevin was contracted by YouTube cult sensation, The Angry
D e v i n C oo a h a n
Ka d Gl l ss Angry Video Game Nerd (James Rolfe) of Cinemassacre. During
Video Game Nerd (James Rolfe) of Cinemassacre. During his tenure,
his tenure, Kevin was able to double online ad revenue, extensively
Kevin was able to double online ad revenue, extensively expand social
Co-Founder & expand social media presence with crowd/fan-sourced contests and
media presence with crowd/fan-sourced contests and was instrumental
was instrumental in helping the Angry Video Game Nerd capture
Chief Product Officer in helping the Angry Video Game Nerd capture Mashable’s Best Online
Mashable’s Best Online Video Web Series.
Video Web Series.

8. Chris Matsinger
( )
Chris Matsinger brings a wealth of marketing technology, business
operations and leadership expertise to the HMC management team.
Formerly the COO for a display media platform startup, Chris is well
versed in implementing new business processes and building teams to
efficiently meet the needs of our client and business objectives in a fast-
paced, entrepreneurial environment.
Prior to this, Chris served as Vice President, Digital Services for a
healthcare Ad Agency where he drove all aspects of web and database
campaign development and implementation for brands from Pfizer,
D a v i d Mla ts s n g e r
Chr s G o si Johnson & Johnson, Proctor & Gamble and Merck to name a few.
Chief Operating Officer Chris has three passions that drive his focus - building new initiatives
from scratch (campaigns, teams, entire organizations), implementing
agency operations effective, repeatable business processes, and coffee...lots of coffee.
analytics & segmentation
technology management
project & process management

9. Clients

10. Partners
Philadelphia Game Lab

11. Current State
Online giving is growing...
$1.4 B $19 B
CSR programs give BIG dollars Individuals are giving MORE
through online campaigns through small dollars

12. Current State of Online Giving
100K
.25%
$40-$60
average social media donation
of impressions
conver t to a donation
44%
organizations who measure
2x
social media have a 6x higher
chance of raising
higher conversion rates
of fans who found your
online donors page via compelling
are more video or content
valuable
than offline
donors
average facebook fan page has
6,500 fans

13. Current State of Online Giving
R e c e n t p r o j e c t i o n s h av e o n l i n e g i v i n g r e a c h i n g
$35 B by 2015

14. build out infographic from website

16. HMC Capabilities
Campaign HMC
Ser vices Motion Labs

17. Campaign Services
H M C d e v e l o p s & u t i l i z e s g a m e m e c h a n i c s , b e h av i o r a l
analysis, and interactive media to create ROI driven
campaigns that foster community engagement
Do good things
Strategy/
Campaign Creative Campaign
Preparation Management

18. Strategy/Campaign Preparation
community growth/engagement training
millennial & intergenerational aw a r e n e s s
gamification & incentives fundraising
par tner identification thought leadership
tools implementation research & analysis

19. s t r a t e g y, c r e a t i v e , & t r a i n i n g
The MS Society is the leading services and advocacy organization supporting people
effect: cause:
affected by Multiple Sclerosis. Following a discussion on millennial donor behaviors
and interactive media, HMC was engaged to run a two-day training and strategy
session on the power of community dynamics, game mechanics, and data analytics
as related to fundraising and volunteer engagement. The goal of the session was
to empower team leaders with the tools to think creatively and strategically about
messaging and fundraising strategy.
The MS Society saw immediate value in using behavior analysis to inform their go-
forward strategies and are currently in the process of drafting an RFP, based on HMC
recommendations, to seek a vendor to support the implementation of millennial
centric strategies leveraging both online and offline communities. Additionally,
HMC recommended the creation of a themed walk to support the capture of more
millennial donors and volunteers. Walk is currently in development.

20. Creative
branding design
motion graphics & video
data visualization
messaging strategy
copywriting

21. Collect ideas from
the community
web design & video
cause:
The Leichtag Foundation, in collaboration with the Center for Leadership Initiatives,
is running a study to learn more about the Jewish community living in Coastal North
County San Diego, to inform their future grant making process. HMC was engaged
to support the study, by creating a recruiting/inspirational video and supplemental
website to inform residents about the effort and collect ideas about where North
County should be heading.

22. effect:
HMC created a successful motion graphic video and interactive portal that
dynamically displayed all idea submissions as Post-It Notes. The video and portal
have been integral in soliciting ideas and focus group participants for the study,
which will be release in mid-2012.

23. Campaign Management
dedicated client engagement executive
full ser vice or suppor t
coordinate production & execution
develop, analyze, & deliver results
recommend campaign iterations
manage vendor & par tner relations

24. web design, event promotion,
gamification, & fundraising
cause:
The Spruce Foundation is a leading young professional, volunteer based organization
that provides grant funding and strategic leadership to at-risk youth organizations
in Philadelphia. In preparation for the 2012 Five Year Anniversary Gala, HMC was
engaged to develop a strategy to increase ticket sales, partner engagement, and
donations by employing game mechanics to drive activity.

25. ( HMC recommended a Mad Men themed gala to ride the momentum of the concurrent
season premiere. Host Committees were created with friendly challenges and
)
effect:
incentives to drive ticket sales and attract more millennial attendees. Teams were
monitored and activity driven through a web based leaderboard and ticket engine.
Additionally, HMC designed the “Viewer’s Choice Award”, an on site, real time voting
grant, that incentivized partners to purchase tickets and enhanced the quality of the
event experience. As a result, The Spruce Foundation sold out, with over 375 millennial
donors in attendance, over 20 partner organizations competing for the Viewer’s Choice
Award, and increased fundraising by over 300% from the previous year.

26. event, video, & campaign strategy
The Charles and Lynn Schusterman Family Foundation is one of the leading family
cause:
foundations in the Jewish/Israel Philanthropic world. During 2011, Schusterman
started to focus on network dynamics and collaboration as a key component of their
grant making and policy platform. Schusterman engaged Here’s My Chance to support
the creation of a campaign, content strategy, and leadership summit to help establish
themselves as a thought leader and progressive organization to current and aspiring
social innovators.

27. ( )
HMC created a motion graphic video on the “History of Jewish Networks”, receiving
recognition on leading Philanthropy journals and community media outlets. The video
effect:
was a centerpiece of the leadership summit, which brought together over 100 of the
Jewish world’s top social and community leaders. Additionally, the campaign engaged
social commentator, Clay Shirky, to host a private webinar for participants on the
power of community dynamics. HMC is still engaged with Schusterman in the roll out
of a comprehensive content strategy to further their networks agenda and is using
game mechanics to enhance the quality of the using participation.

28. HMC Motion
Think 20 pages of a mission critical report all wrapped up into 90 seconds of inspirational
& engaging video content. Imagine a gallery of testimonials, ideas, praises, and stories about
your impact. See your quirky, yet informative video shared across the web, even referenced on
national news.

29. HMC Motion
We p r o d u c e t h o u g h t - p r o v o k i n g , i n f o r m a t i v e , &
meaningful videos that stand out and maximize
reach in a visual world
motion graphics/animation
PSAs, TV spots, & testimonial
instructional & documentar y videos
scripting & stor yboarding
live video streaming
Yo u Tu b e & V S E O o p t i m i z a t i o n

30. c l i c k t o v i e w H M C Yo u Tu b e

31. HMC Labs
Execution
+ Insight
= Analysis
Working with clients Analyzing client data Insights inform product
gives us access to data provides insights development
donor b e h av i o r a l mar ket intelligence
volunteer demographic/psychographic repor ting & analytics
cause ver tical campaigns & channel performance campaign management
organizational

32. HMC Labs
We l e v e r a g e c l i e n t & c a m p a i g n i n s i g h t s t o d e v e l o p
innovative products that fill unmet needs of the
social good community
product pipeline:
campaign automation & analytics
contests & games
social customization
web & mobile applications
proprietar y solutions

33. current product
HMC’s first product is a CMS,
allowing anyone to simply
create their own interactive
video campaign

34. Why HMC?
pioneering a new metrics-driven strong &
categor y of social & experienced
good campaigns ROI focused team

35. Do Good Things With Us
David Gloss
Co-Founder/CEO
(610) 772-1270
d a v e @ h e r e s my c h a n c e . c o m
w w w. h e r e s my c h a n c e . c o m
w w w. f a c e b o o k . c o m / H M C 2 0 1 1
@HMCtwit