1. Gamification and
donor engagementPresented by David Gloss
March 25, 2014

2. Who IS HMC?

3. Creative Agency for Good
#hmc101 #gamification

4. WHO IS HMC?
• Founded in March 2011
• Here’s My Chance (HMC) is a creative agency for
good
• HMC empowers organizations to capitalize on the
influence of community, content, and social impact
• Using our creativity to make a positive impact on
the planet is a core mission and part of our
business model

5. SO YOU WANT TO TALK
ABOUT GAMES?

7. And it’s not about
designing an app

9. Basically, pretend
you’ve never heard of
gamification

11. PSYCHOLOGY?
• Behavioural Dynamics
• Demographic Preference
• Incentive Mechanics
• More BUZZ words

12. OR USE A CHEAT CODE

13. OR USE A CHEAT CODE

14. It’s about matchmaking
©BunchBall

15. WHAT DO THE PROS DO WELL?
• Know where they want to take you
• Channel buyer’s energy
• Understand their users
• Use data to their advantage

16. What can nonprofits
Learn from all this?

17. Here’s what...
• Know where they want to take you
• Do you have a specific goal?
• Channel buyer’s energy
• How many “levels” does it take?
• Understand their users
• What interests your donors?
• Use data to their advantage
• What are your conversion rates?

18. CHANNEL your inner
gamesmaker

20. Do you have a
specific goal?

21. “We need more millennial donors! Let’s add one young
board member.”
- Your Board Chair
1Millennial
Board Member

22. How many levels
does it take?

23. Happy Hour
Site Visit
Gala Host
Committee
Member
Is there a clear path and correlation
between actions and commitment?
Committed
Activated
Engaged
Connected

24. What interests
your donors?

25. ©Case
Founda0on

26. WHAT are your
conversion rates?
Happy Hour
Site Visit
Gala Host
Committee
Member
Committed
Activated
Engaged
Connected
Invited 100
10% = 10
40% = 4
50% = 2
50% = 1

31. But really you are
playing your own
game!

32. PSYCHOLOGY!
• How clear are you and your staff on the goals and
levels?
• We are looking for “the one.”
• What reinforces your conversions?
• Happy hour conversations? Workshops? Free
videos?
• Are you keeping it fun?
• Rewards for internal accomplishments

33. Gamification is taking
off internally too

34. Seriously, keep it fun
Get certified onsetting up theprojector, andteach 3 othersfor Team Lunch
Clean out thefridge 2 timesfor 1 workfrom homeday
Earn “no
meeting zone
staycations” by
opening and
closing office
for a week

35. UPCOMING events
& webinars

36. Questions?
Dave Gloss
Chief Instigator
dave@heresmychance.com
Lansie Sylvia
Director of Engagement
lansie@heresmychance.com
www.heresmychance.com
workwithus@heresmychance.com
@hmctwit