1. Student’s name: Yiheng, Deng
Student’s ID: 0435
Professor: Thomas Lechler
Course ID: MGT 610
Date: 3/29/2013
Mission statement: to develop a soft called sales navigator focus on
combining the map, contacts and calendar on digital devices that can help
uses to maximize reach to their customers, this development project should
within 3 months with a budget of $10,000.
Original project requirements:
1. The application can be used on many IOS system, like IPhone, iPad, etc.
2. The application has at least 4 features that base on its basis functions.
3. The application can be easily download in many ways.
4. The price of the application should be at least $3.99 so that the company
can get pay back quicker.
5. The navigator function is precise as well as the Google map.
Simplified customer voice table:
satisfiers moments of truth expectation
I want when I hear about I expect
Compatible
use it on different
devices
At least can be used on iPhones 4s,
iPhone 5, and most Android mobile
phones.
multiple
functions
use it for different
performance during a
sales mission
Can be used to check contacts of
customers, makeappointments in the
calendar, navigate the route to meet
the customers and even send voice
message to customers.
easy to assess
when salesmen want
to download it
Not just from app store but also other
links such as official website, app
ranking or IT magazine websites.
cheap pay for the application Not higher than $2.99

2. precise use it to navigate
The precision should be at least within
2 feet
Comparison of new VOC table and original requirements:
Based on the observation above, it seems that the customers cannot be
satisfied if they receive the application that just be developed as what the
company expected to be. Customers always want more features of the
application with a less price. The main differences between original
requirements and the customers’ needs are that, technically, the company just
can develop the application that compatible with the IOS system at the first
stage but still cannot be used in on the Android devices.
Second, usually IT Company like us will give free trail experience for
customers in the app store for a short while, but just with less features of the
application. So, the price is basically for the promotional development, in the
future utility.Price can be different in different stages, and the company will
modify it according to customer demand.
Thirdly, the company’s original design idea for the application based on a
customer’s need to combine the calendar, contact and navigator into one
application so that sales people can use it in sales mission, but the company
still need time to design more functions for it besides the basic functions.
The precision of the navigator is enough for daily use as it is based on the
google map navigate function, the company has sign a contract with google
during the development.