Henkel Chrysler Jeep Dodge

Battle Creek, Michigan United States

Automotive

Henkel Auto Group was established in 1963 by Erich Henkel originally as Capital Lincoln Mercury. In the early 70’s it became Erich Henkel Lincoln Mercury. In 1983 Mr. Henkel acquired the Dodge Franchise and quickly became a major retailer in the greater Battle Creek area. Henkel Dodge helped launch the all new Mini Van and the award winning Dodge Ram. These developments helped develop what would then be the Magnificent Motor Mile. It wasn’t long after that, Mazda became part of the family in 2000. Henkel quickly became the Great Lakes region #1 mazda truck retailer. One of those trucks is still in the Henkel family. The Chrysler Jeep franchises became part of the organizati