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4. Age wise Population
using Internet in India
AGE
36%
39%
16%
6%
3%
15-24 25-35 36-44 45-54 55 &
Above
Usage
More than 70% of population
between 15 to 35 age is online
4
6. Social
Media
Users
2012 2013 2014 2015
87m
127m
168m
210m
62%
21%
OS
8%
3%
1%
Social
Media
Platform
Social media user trend
48% Smartphone users are between 15 to 25 age 6
7. 38%
16%
10%
5%
4.7%
15%Others
Market leader to face competition
from brands like SONY, LG, NOKIA and MOTOROLLA
Entry level smartphone
starting with `7000 to
boost the sale of Smartphone
India’s Smartphone Market Share
7
11. Time Frame on
Mobile Internet 89%89%89%
AppAppApp
11%11%11%
webwebweb
Mobile Internet usage pattern
As of now only 15% user connect
social media through mobile 11
12. 172 b
193 b
215 b
2013
2014
2015
Print Media
Spends
148 b
170 b
197 b
2013
2014
2015
TelevisionTelevision
SpendsSpends
Television
Spends
24 b24 b24 b
2015
RadioRadio
SpendsSpends
Radio
Spends
16 b16 b16 b
2013
20 b20 b20 b
2014
DigitalDigital
SpendsSpends
Digital
Spends
34 b
2014
44 b
2015
26 b
2013
Spending trend on various media
Digital media contributing 10% of total spend
12