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Mailcamp: John Glover, INOVEM

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Mailcamp: John Glover, INOVEM

  1. 1. MOVING BEYOND BROADCAST? MAILCAMP LONDON, MAY 2011 <ul><li>John Glover </li></ul><ul><li>[email_address] </li></ul>
  2. 3. STIMULATING ENGAGEMENT <ul><li>Online Consultation </li></ul><ul><ul><li>Automated notifications based on declared interests, controlling: </li></ul></ul><ul><ul><ul><li>how frequently notifications are sent out </li></ul></ul></ul><ul><ul><ul><li>the number of notifications that are sent about each consultation </li></ul></ul></ul><ul><ul><ul><li>the amount of notice people get about each consultation   </li></ul></ul></ul><ul><ul><li>Example uses are: </li></ul></ul><ul><ul><ul><li>Send a notification once a month relating to consultations that will start in the next month </li></ul></ul></ul><ul><ul><ul><li>Send a notification once every two weeks that tells people about consultations that are one month away and reminds people about consultations that start in the next week </li></ul></ul></ul><ul><ul><ul><li>Send a notification every day relating to consultations that started each day </li></ul></ul></ul>
  3. 4. KEEPING STAKEHOLDERS INFORMED
  4. 5. LEVELS OF PARTICIPATION Inform (1 to many) Consult (1 to 1) Collaborate (many to many) engagement
  5. 6. INFORM -> CONSULT - > COLLABORATE
  6. 7. EMAIL DISCUSSION LISTS? <ul><li>Do you have a complete picture? </li></ul><ul><ul><li>Who sees a complete picture of the discussion thread? </li></ul></ul><ul><ul><li>What happens when someone new joins the group? </li></ul></ul><ul><ul><li>How do you ensure everyone is involved? </li></ul></ul><ul><li>How are communications managed? </li></ul><ul><ul><li>Everyone stores their own copies </li></ul></ul><ul><ul><li>When should you delete emails? </li></ul></ul><ul><ul><li>No central archive or record </li></ul></ul>6 1 2 5 3 4
  7. 8. MANAGED GROUP COMMUNICATIONS <ul><li>Benefits: </li></ul><ul><ul><li>Notified when posts are added to a web forum </li></ul></ul><ul><ul><li>Notified when content is added i.e. Documents, Surveys, Meetings etc </li></ul></ul><ul><ul><li>Facility to reply directly from your own email (on/offline) </li></ul></ul><ul><ul><li>Discussions are automatically associated with content providing context </li></ul></ul>1 2 5 3 4 I don’t want to see this! 6 I can delete this! Its on the server!
  8. 9. QUALITY NOT QUANTITY!
  9. 10. STRUCTURING RESPONSES
  10. 11. NEXT STAGE EMAIL EVOLUTION? <ul><li>GoogleWave – almost got it right! </li></ul><ul><ul><li>Positives </li></ul></ul><ul><ul><ul><li>Discussion and content tightly integrated </li></ul></ul></ul><ul><ul><ul><li>Applet based HTML communications – event, vote, map etc </li></ul></ul></ul><ul><ul><ul><li>Almost seamless boundary between content and communications </li></ul></ul></ul><ul><ul><ul><li>Cool tools – on-the-fly translation etc </li></ul></ul></ul><ul><ul><li>Negatives </li></ul></ul><ul><ul><ul><li>No consideration for legacy media or working practices – email clients, documents etc </li></ul></ul></ul><ul><ul><ul><li>All or nothing approach </li></ul></ul></ul><ul><ul><ul><li>Too much of a cultural shift </li></ul></ul></ul><ul><ul><ul><li>Disruptive communications – playback communications/edits etc </li></ul></ul></ul><ul><li>What’s next? </li></ul><ul><ul><li>Emails that support applications and automatically structure feedback? </li></ul></ul><ul><ul><li>Can legacy systems and HTML standards cope? </li></ul></ul>

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