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Mailcamp: John Glover, INOVEM

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MOVING BEYOND BROADCAST? MAILCAMP LONDON, MAY 2011 ,[object Object],[object Object]
 
STIMULATING ENGAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KEEPING STAKEHOLDERS INFORMED
LEVELS OF PARTICIPATION Inform (1 to many) Consult (1 to 1) Collaborate (many to many) engagement
INFORM -> CONSULT - > COLLABORATE
EMAIL DISCUSSION LISTS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6 1 2 5 3 4
MANAGED GROUP COMMUNICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],1 2 5 3 4 I don’t want to see this! 6 I can delete this! Its on the server!
QUALITY NOT QUANTITY!
STRUCTURING RESPONSES
NEXT STAGE EMAIL EVOLUTION? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Mailcamp: John Glover, INOVEM