2. Advice for changing emails
• Get high level sign-off
• Use strong project management
• Build around audiences, not departments
• Do mockups before designs
• Make it easier for staff
3. Tips for everyone
• Blog with archive of public newsletters
• Broadcast windows for newsletters + large blasts
• Online forms to submit content into an email
• Step-by-step instructions on the intranet
• Micro sign-up forms