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The Royal Society
Francis Bacon
Digital Communications Editor
Advice for changing emails
•   Get high level sign-off
•   Use strong project management
•   Build around audiences, not departments
•   Do mockups before designs
•   Make it easier for staff
Tips for everyone
•   Blog with archive of public newsletters
•   Broadcast windows for newsletters + large blasts
•   Online forms to submit content into an email
•   Step-by-step instructions on the intranet
•   Micro sign-up forms

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Francis Bacon, Royal Society

  • 1. The Royal Society Francis Bacon Digital Communications Editor
  • 2. Advice for changing emails • Get high level sign-off • Use strong project management • Build around audiences, not departments • Do mockups before designs • Make it easier for staff
  • 3. Tips for everyone • Blog with archive of public newsletters • Broadcast windows for newsletters + large blasts • Online forms to submit content into an email • Step-by-step instructions on the intranet • Micro sign-up forms