1. 5 minutes on
Mobile Email
Elliot Ross
actionrocket.co | @actionrocket

2. 2

3. actionrocket.co
emaildesignreview.com
3

4. Why mobile email?

5. The mobile
revolution
• 44.8% of the British
population now owns a
smartphone
• 55% of users check
mobile email every day
• 27% of emails are
opened on mobile
devices
Sources: The Guardian, Comscore, Econsultancy 5

6. Sources: http://www.campaignmonitor.com/blog/post/3495/the-rise-of-mobile-email/ 6

7. 41.8% 27% 21.7% 5.7%
Android iPhone Blackberry Windows
Comscore 2011 Mobile Report
7

8. To Do:
Get the device open stats
for your campaigns
(Use Litmus.com if your
platform can’t do that)

9. Only 20% of users
surveyed found
mobile email as easy
to use as on a
computer.
Strong Signals: Mobile Email Marketing Is Connecting With Consumers
Sources: Comscore, eDialog Mobile Insights report 9

10. 5 easy wins

11. 11

12. 12

13. 13

14. 14

15. 15

16. Responsive design

17. Responsive Design:
One HTML, layout adapts for devices
17

18. 18

19. @iamelliot
actionrocket.co/mailcamp
emaildesignworkshop.com