This document discusses email strategies for digital communications. It is from Blue State Digital, a firm that provides digital communications services. The document outlines that email is still a major driver of online action. It then provides some fundamentals of email strategy, such as integrating email into the larger communications strategy and using email to tell supporters a story over time. The document concludes by listing some tips for effective email, including having a clear call to action, being authentic, segmenting lists, testing elements, and thoroughly checking emails.