Pecha Kucha for the Research, Innovation and Enterprise Exchange - The Egg, University of Salford, MediaCityUK, 28 Feb 2013

1. Creativity
Identity
Remix
Curiosity
Understanding
Spreadability

2. Professional online presence
Identity, autonomy, ownership

3. S=(C+L) or spreadability = (current affairs + lolz)
Father Ted Supercut - 29 Nov 2012
5,228 views http://bit.ly/UXqMc0
Father Ted Belfast Riots – 9 Dec 2012
24,176 views http://bit.ly/UXqMc0
Dubstep Eyebrows – 25 Dec 2012
350 views http://bit.ly/13D9yzW
Parkour jump – 25 July 2007
66,946 views http://bit.ly/WjOLOL
Rob Kelly analysis http://robkellysound.wordpress.com/2013/01/10/spreadable-media-the-analysis/

4. Mobile Creativity
“Travelling on trains gives me
time to shape ideas”
@ugfl – 2nd Year student

5. #ELVSS - Entertainment Lab for the Very Small Screen
Networked Creativity: International Collaborations

7. Running a module as an
Alternate Reality Game
• curiosity
• collecting ideas
• connecting
• getting your work out there

8. #PSVTAM
BSc Professional Sound and Video Technology
Advanced Multimedia (n=30)
- Digital identity
- Remix culture
- Copyright, licensing, ethics
- Participatory media production
- Mobile phone filmmaking
- Transmedia storytelling
- Critical media literacies

9. Go Beyond!
Dig Deep!
Question Everything!

11. Exchange Square/The Triangle
(Manchester)

12. The Game!
How to get from !
Week TOPIC
Week 1 Digital Identity/Online Presence
! HERE!
Week 2 Remix Culture/Participatory Culture !
Week 3 Copyright, licensing, ethics !
Week 4 Networks and Openness !
Week 5 Huey – Guest Lecture
91211!
!
Week 6 Transmedia/digital storytelling
Week 7 Pocket Cinema
!
Week 8 Mobile Film Project !
Week 9 Mobile Film Project !
Week 10 Mobile Film Project !
Week 11 THE REVEAL (BBC Big Screen)
!
Week 12 BBC Big Screen (2nd showing)
To HERE?!

13. Solving puzzles, cracking codes!

14. Inspired: Engaged: Creating!

15. On the eve of the reveal…!
Live Q+A
“Best TV programme Iʼve watched in ages!” (James)!

16. Surprise appearance… could it be?

17. 9th December 2011 (a.k.a. 91211)

18. REVEAL: Reactions

19. Experiences : Engagement!
“Just so pleased to have
been involved in this
ARG, Rufi will live
“this is something I’ll forever!”
never forget”
“Today I realized just
how amazing the small
things in life can be.
Yes, this is a massive
cliché but, yes, it is
“It was incredible, we all
true!”
watched in the rain as
“This was a fantastic
passers by watched the
learning experience; The
work we had created,
intrigue, the teamwork,
broadcast on a huge
the puzzle solving;
screen in one of the most
Everyone who has taken
famous cities in the
part in the process has
world.
brought their own theories
and ideas, everyone has
helped solve a little bit of
“I wanna do it again!”
the puzzle.”

20. Creating and Connecting
Helen Keegan
http://twitter.com/heloukee
http://heloukee.wordpress.com
Research, Innovation and Enterprise Exchange - The Egg, University of Salford, MediaCityUK