Decoding the Journey: Using Automation to Turn Prospects into Customers

3. Visitor Lead Customer
Simplest Marketing Diagram

4. Visitor Lead Customer
Not really

5. Using Automation to turn Visitors into Leads

6. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Who are we?
Helping Marketing and
Customer Experience Teams
boost customer engagement
using Conversational Tech
since 2016
www.hellotars.com
arnav@hellotars.com

7. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● We used to go to physical
stores/offices
● We used to call businesses
● With a few exceptions, the
buyer journey involved
human interaction
Before digital marketing
www.hellotars.com
arnav@hellotars.com

8. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● As businesses moved online, the
buyer journey became self-serve
○ The convenience of being able to
find and buy a product/service
from your couch was tantalizing
● Customer service became customer
support
○ Pulled out only when something
went wrong
The Shift to Digital
www.hellotars.com
arnav@hellotars.com

9. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Attention spans are dropping
● Competition is increasing
● Traditional landing pages yield poor
conversion rates
● Prospects don’t want to read through
walls of text and fill out forms
● Standing out from the crowd has
become harder for businesses
Digital Fatigue
www.hellotars.com
arnav@hellotars.com

10. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
This does not convert

11. Visitor Lead Customer
Not really
- Forms
- Walls of text

12. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Businesses are looking for ways to
extract more ROI from their
marketing budgets
● The answer? Customer Service
● Conversations are an effective way of
increasing conversions
● People would rather have a
conversation than fill out a form
The Shift Back to Customer Service
www.hellotars.com
arnav@hellotars.com

13. Visitor Lead Customer
Not really
- Forms
- Walls of text

14. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● As businesses begin to re-adopt customer
service into their marketing strategy they
are finding that it can be expensive
○ Managing a support team is a HR
headache
○ Keeping up with request volume is
impossible leading to long wait
times
○ Delivering customer service 24x7 is
nearly impossible for most
businesses
Human-driven customer service is
expensive
www.hellotars.com
arnav@hellotars.com

15. Visitor Lead Customer
Not really
- Forms
- Walls of text
- Cost
- Lack of 24x7
support
- Long wait
times

16. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Chatbots are effective at handling basic
queries/processes
○ L0 and L1 queries
○ Lead generation
● Results
○ All the conversational goodness of
humans
○ Reduces workload on human agents so
lower wait times
○ Availability extended to 24x7 (at least
for basic queries)
○ Cheap
Chatbots to the rescue
www.hellotars.com
arnav@hellotars.com

17. Visitor Lead Customer
Not really
- Forms
- Walls of text
- Cost
- Lack of 24x7
support
- Long wait
times

19. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Since Chatbots are pieces of
software, they can sync directly
with your CRM and send data
over in real time
And of course they are a CRM’s
dream
www.hellotars.com
arnav@hellotars.com

20. Using Automation to turn Prospects into Customers

21. Visitor Lead Customer
Simplest Marketing Diagram

22. Visitor Lead Customer
Not really

23. Simplest marketing diagram

24. Not really

26. Automation
Pushes leads down
the sales funnel
Enables sales
intelligence

28. Our Story
Sep 2019 Sep 2020

30. How automation bridges the
gap between sales & marketing
•Not missing a single lead
•Get one step ahead of your competitors
•Enable your sales reps
•Knowledge sharing
•Information flow between sales and marketing

31. Not just the email autoresponders

33. Thank you
Questions?