This document provides an overview of an interactive advertising course. It includes: 1) An introduction to interactive advertising, which utilizes various digital media like the internet, mobile devices, and interactive TV to promote products online and offline. 2) A list of the instructor's qualifications and experience in digital marketing roles. 3) An outline of the course content, assignments, and grading breakdown, including projects focused on creating online media campaigns and digital marketing strategies. 4) Various examples and case studies about how brands are using digital marketing techniques like social media, video, and mobile to engage consumers and tell brand stories in new ways.

1. AD 3111
INTERACTIVE ADVERTISING

2. Narin Y (P’ GOP)
Graduated
:Assumption University
:Comm Art (Advertising) 4427006
Work Experience
mInteraction 2011-Present
: Digital Director
RS public company 2009-2010
: Online Media Manager
Adapter 2008-2009
: Strategic Planner
RS public company 2006-2007
: RS Digital Marketing Officer

3. What will you get from this course?
Expectation

5. Interactive Advertising is the use of
interactive media to promote and/or
influence the buying decisions of the
consumer in an online and offline
environment. Interactive advertising can
utilize media such as the Internet,
interactive television, mobile devices, as
well as kiosk-based terminals.

6. DIGITAL
MEDIA
online
internet
website
Smart phoneapplication
google
youtube
facebook
instagram
Game
Computer
Line

14. http://www.slideshare.net/mingchan/why-digital-media-is-killing-traditional-advertising?qid=a27182b0-42e2-496a-8344-57ec6960da9d&v=qf1&b=&from_search=1

15. Dr. Philip Kotler said...
(On 21st Century Marketing Seminar)
Internet & Mobile is the key to compelling brand
& engage consumer on 21st Century Marketing Perspective
Consumer-Generated Media (CGM) is the key for marketing’s today
Emerging media trends is Communitainment which are
Blog, Podcast, Mobile Marketing, Social Networks & WOM
Digital Marketing Outlook
Source: On 21st Century Marketing by Dr. Philip Kotler

16. Create Online
Media Campaign

17. Online
Media
Online
Strategy
Online
Media
Planning
Online
Advertising
Campaign

18. Digital Media Landscape
Widgets
Mobile
Search
Portals
Gaming
Ad Network
Social Networks
USER
Banner Websites VDO
Search
Social
Network
Game
Online Mobile

19. • Class Assignment20
• Midterm Project20
• Quiz10
• Final Project25
• Final Exam25

20. The digital world is full of opportunities for
target to engage with our brand

21. telling a story
around
your brand
digital marketing…

23. https://www.youtube.com/watch?v=rg74NzJlGp0

24. enabling
relationships &
community
digital marketing…

25. + +
Product + Content + Community =
Premium
Consumer
Experiencehttps://www.youtube.com/watch?v=W8xMurdO4Tk

26. “Where most initiatives focus on enticing consumers to complete a purchase, Nike+
continues to engage the consumer long after the transaction has occurred, keeping Nike+
runners motivated & connected, with each other & with the Brand. People are beginning to
expect more from a brand than a witty narrative, and Nike+ redefines how a brand can
reach its audience through meaningful enabling experiences.”
- Nick Law, R/GA EVP/Chief Creative Officer

27. a key part of
an integrated
campaign
digital marketing…

28. Building in Tokyo turning into the color you want.
Presenting a new way to communicate messages in the internet era.
Cross-media Promotion of SONY BRAVIA “Live Color”

29. http://www.youtube.com/watch?v=mgAkh61v1Nc

30. building brand
equities in
new way
digital marketing…

32. Grouping to create power

33. FurnitureFast Food Snack
IT accessory Artist Restaurant
beauty Fashion Drink
Gadget Smart Phone Real estate
Insurance Event Sport
TV Show CSR Coperate

34. Unique
Product
Not
mass

35. 1ST ASSIGNMENT
KNOW YOUR PRODUCT

36. What your Product
is all about?
Target
Research
Marketing activity
Brand
situation

37. http://www.facebook.com/ad3111