Twitter For Marketing Webinar Slides
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Twitter for Marketing and PR www.HubSpot.com With Mike Volpe, Ellie Mirman and Rick Burnes
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Twitter For Marketing Webinar Slides
- 1. Twitter for Marketing and PR www.HubSpot.com With Mike Volpe, Ellie Mirman and Rick Burnes
- 2. Welcome! Mike Volpe VP I b Inbound M k ti d Marketing LinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe Ellie Mirman Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/elliemirman Twitter: @ellieeille Rick Burnes Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/rickburnes Twitter: @rickburnes
- 3. How to Participate on Twitter Step One 1. Login to your Twitter account 2. Comment and ask questions including the characters “@hubspot”
- 4. How to Participate on Twitter Step Two 1. Go to search.twitter.com 2. Search for “@hubspot”
- 5. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 6. Outbound Marketing 800-555-1234 Annoying Salesperson
- 7. Inbound Marketing Blog g SEO Social Media
- 8. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission
- 9. HubSpot Inbound Marketing System Content SEO Blog Management • Software Social Landing Media Pages • Support + Expertise Lead Intelligence • $250 or $500 / month CRM (Salesforce.com or other) • No IT Required
- 10. Foundations of Inbound Marketing Blogging Social Networks SEO
- 11. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 12. What IS Twitter? Like … Lik … Except E t Only 140 characters It’s viewable in lots of places A giant chatroom You choose the people you follow Instant M I Messaging i It’s public and archived on the I’ bli d hi d h web
- 13. Twitter? No Time for That Nonsense!
- 14. Why Do I Need to Know This?
- 15. Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes 50 Minutes
- 16. How to Succeed With Twitter Track & Build Your Analyze y Network Engage Engage With Your Community
- 17. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 18. Dive In
- 19. Company Brand? Or Personal Brand?
- 20. Please, Personalize Your Profile
- 21. Let Your Brand Shine
- 22. Follow People
- 23. Follow Top Twitter Users twitter.grader.com/topusers
- 24. See Who Thought-Leaders Follow twitter.com/dmscott
- 25. Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
- 26. Engage With People 2,700 followers 1,200 followers ,
- 27. Create a Company Page twitter.zappos.com/employees
- 28. Follow People Who Follow You
- 29. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 30. It’s a Discussion, Not a Broadcast
- 31. Follow Your Brand in Conversations
- 33. Use Favorites to Save Highlights twitter.com/HubSpot/favourites
- 36. Using Twitter for Events
- 37. Meet People - “Tweetup”
- 38. What Not to Do: TMI
- 39. Questions? Post to Twitter, including “@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot
- 40. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 41. Follower Count • A measure of your raw distribution power
- 42. Twitter Grader • Inputs include followers AND follower influence
- 43. @replies • A measure of community engagement & branding • On your profile or via search.twitter.com
- 44. Impact on Our Sales Funnel 600 35 30 500 25 400 20 rs Leads s Visitor HubSpot.com 300 Referrals From 15 Twitter 200 10 Leads From Twitter Leads From Twitter 100 5 0 0 New source of visitors & leads
- 45. Agenda • Inbound Marketing & the New Rules • Twitter T itter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 46. HubSpot Tracks Relevant Tweets • HubSpot Owner & Marketer tracks industry and company keywords for you.
- 47. Tiny URL • Make long URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc
- 48. Lots of Twitter Clients • Many ways to connect to Twitter via third-party applications • Lots of mobile options Flickr: Jeffery Simpson
- 49. Twitter Feed Your Blog, Flickr or Any Feed • Allows you to automatically update your Twitter stream with content you’ve published elsewhere
- 50. Hashtags.org • Follow topics and events (#IMS08) • Inbound Marketing Summit • IMS 2008 • IMS08 • IMS2008 • Find people talking about similar topics
- 51. HubSpotters to Follow HubSpotters •hb hubspot t And more … • Grader www.hubspot.com/twitter/ www hubspot com/twitter/ • Onstartups • Bhalligan • PC4media • Prashantkaw • Adbinoor • dunster
- 52. Some of Our Favorite Tweeple • ChrisBrogan g • Dmscott • Scobleizer • Guykawasaki • Xenijardin • TheOnion • WholeFoods • Tdefren
- 53. Thank You! Learn more about HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/ Ellie Mirman Rick Burnes Mike Volpe Inbound Marketing Inbound Marketing VP Inbound Manager Manager Marketing Twitter: @ellieeille Twitter: @rickburnes Twitter: @ T itt @mvolpe l