6 tips and 10 examples for using visual content in your marketing.

1. Visual Marketing
6 Tips
10 Examples

2. WHY ?

3. A Picture says a thousand words

4. 90% of information transmitted to the brain is
visual. Visuals are processed 60,000X faster in
the brain than text.
Videos on landing pages increase average page
conversion rates by 86%.
Businesses who market with infographics grow
in traffic an average of 12% more than those
who don’t.
Posts with visuals receive 94% more page visits
and engagement than those without.
Visuals show your products without telling
people about them. This allows viewers to make
their own decisions without feeling pressure.

7. How To, Customer Testimonials, meet the
team, behind the scenes, a day in the life of…

9. Tips
to create useful
and
interesting
visual content

10. Create How to use your Product Visuals

11. Tap into your
customers passions
and dreams

13. Use it to show your team,
culture and human side.

14. Re-Cycle
&
Re-Use

15. Use your Written Content

16. EXAMPLES OF GREAT VISUAL MARKETING

17. Show the
people behind
the brand
History of the
business

18. User Generated
Content
Followed up with
opportunity to
video interviews,
guest blogs and
images.

19. Brighter Life
Aimed at
people starting
a new journey
Video – both
real and
animated

20. Uses Vine
(6second)Videos
Market at
Events and after the
events.

21. Logitec
They created a great set of videos around “the new
home office”
http://www.youtube.com/watch?v=TEjbzfKl-Qk
Why it works
• Solving a problem that is a common issue NOW
• By focussing on a solution to a problem (mobile
working) it gives a chance to cross sell
• Told a story … made their brand human.

22. They
Sponsor a
weekly joke
about the
lighter side
of the
workspace.

23. Quote
Yourself
Denise Duffield-
Thomas is a coach
and motivational
speaker , that
helps women to be
exceptional.

24. Stand for
Something
A Tshirt company
FCKH8 is not just
selling t-shirts, they are
creating a movement.
Use fan submitted
messages & images, pop
culture references, current
events, and everyday life
moments to send a
consistent and strong
message about
Homophobia.

25. Show your Process
Jessica Van Den
designs jewellery
for her shop, she
works in a studio in
the countryside, you
see her process, her
inspiration, her
experimentation
with new designs,
and teases of new
things she is working
on.

26. They use Pinterst Really well, the boards focus on creative ideas,
practical tips like how to exclude draughts, how to make cost
saving meals, crafts etc.

27. Liven up your
email marketing
Google is in beta
stages of showing
emails visually , so its
vital you start
thinking in pictures

29. • Hire a freelancer designer. (99designs or dribbble.com)
• Find a Videographer
• Learn it yourself, tons of courses made for designers
and for making your own videos.
• Crowdsource! Your community , Consider a contest or
showcase for user-generated content.
BUT……
I am Not a Designer!!!

30. Align your goals.
Your goals for visual content should align with your larger marketing plans
and business objectives. Think about big picture objectives, such as to
improve branding, attract new prospects and leads, help close sales, and
drive additional sales.
Know your audience.
Create and use buyer personas, which should include each persona’s
behaviour on social media platforms. This will help you form precise goals for
your images.
Measure results.
Constantly test the results of your visual content marketing. Repeat what
works, augment what doesn’t, and don’t be afraid to try new things—as long
as you’re measuring results, no experiment will be wasted.