Connect with Australia's community radio sector through the Community Broadcasting Association of Australia. www.cbaa.org.au.

1. HOW TO REACH
COMMUNITY
BROADCASTERS
2017

2. About the CBAA
AS THE NATIONAL SECTOR LEADER, THE COMMUNITY BROADCASTING ASSOCIATION OF AUSTRALIA (CBAA) CHAMPIONS COMMUNITY
RADIO BY BUILDING STATION CAPABILITY AND CREATING A HEALTHY ENVIRONMENT FOR THE SECTOR TO THRIVE.
The CBAA has a membership
representing over 85% of
licensed community radio
stations including stations from
all sub-sectors, communities of
interest and licence types.
Our work falls into these two
key areas:
• Growing the capability
and sustainability of
stations.
From webinars,
conferences and events
through to initiatives
like the Australian Music
Radio Airplay Project
(Amrap), the Community
Radio Network and the
Digital Radio Project and
resources like our resource
library, the CBAA works
with radio stations to
ensure they are capable
and sustainable. The CBAA
is the go-to source for
information, knowledge
and advice on how to run a
radio station.
• Building a healthy
community broadcasting
environment.
The CBAA leads the
sector in building a
healthy environment
in which community
broadcasting can thrive.
We do this by raising
awareness of community
broadcasting and by
proactively working with
influential stakeholders
to strengthen their
knowledge, understanding
and support. We undertake
significant research on the
sector to ensure effective
leadership.
OF LICENSED
COMMUNITY RADIO
STATIONS
THE CBAA REPRESENTS OVER

3. About Community Radio
VIC:28%
NSW:28%
ACT:16%
QLD:26%
NT:41%
WA:28%
SA:31%
TAS: 32%
450+ COMMUNITY RADIO STATIONS
LISTENERS PER WEEK
% of all people aged 15+
in each state who listen
to community radio
OF COMMUNITY RADIO STATIONS OPERATE
IN REGIONAL AND RURAL AREAS
OF AUSTRALIANS AGED 15+
ARE AWARE OF COMMUNITY RADIO
STAFF AND VOLUNTEERS
5.3M+
66%
72%
20K
Community broadcasting is Australia’s largest independent media sector,
recognised internationally as one of the most successful examples of grassroots
media.
Over 5 million people tune in to 450+ not-for-profit, community-owned
and operated radio services operating across the country each week.
Stations play an important role in providing a voice for communities that aren’t
adequately serviced by other broadcasting sectors, and provide programming
that caters to the needs and interest groups of their communities.

4. By aligning with the CBAA, your organisation will
have the opportunity to build and reinforce its brand
with Australia’s largest independent media sector and
internationally renowned community radio movement.
We welcome opportunities to work closely with
organisations that reflect the ideals of community
broadcasting and share our vision that community radio
contributes to, and is a reflection of, an Australia that is an
open society, a strong democracy and a vibrant culture.
DIVERSITY
INCLUSION
AND
ACCESS
DEMOCRACY
INDEPENDENCE
SUPPORTING
LOCAL ARTS
AND MUSIC
The CBAA can connect your
organisation with this passionate and
diverse sector – an audience interested
in radio, community media, education,
business products and services,
governance, new media technologies,
broadcasting equipment, community
and cultural development and anything
that can help them run their
not-for-profit community radio
organisations.

5. Opportunities
ONLINEPRINTEVENTS
BUILD A RELATIONSHIP WITH THE COMMUNITY RADIO SECTOR THROUGH THE CBAA’S EVENTS, PUBLICATIONS AND ONLINE CHANNELS.

6. Events
DELEGATES ACROSS
CONFERENCE SESSIONS
AND SOCIAL FUNCTIONS*
SATISFIELD OR EXTREMELY SATISFIED
WITH THE CONFERENCE OVERALL.
318
* 2016 CONFERENCE
Opportunity Price inc GST
Gold Sponsor* $17,750
Silver Partner* $9,145
Bronze Sponsor* $5,920
Delegate Satchel Sponsor $3,550
Lanyard Sponsor $3,550
Trade and Exhibition Booth $2,625
Satchel Insert $1,185
Program - Full Page Ad $1,185
Program – Half Page Ad $705
Program Quarter Page Ad $355
Awards: Category Sponsor $3,550
Webinars: Single webinar sponsor $900
*Subject to availability.
For more information on event
sponsorship inclusions, contact
the CBAA at 02 9310 2999 or
hhenry@cbaa.org.au.
CONFERENCE
The CBAA’s flagship event is the
community broadcasting national
conference. The largest annual
gathering of community broadcasters is
a unique opportunity to promote your
products and services. Reach 300+
community broadcasters as they gather
at this respected and highly valued
event to learn from sector and industry
experience, discover how other stations
are doing things, and share their own
knowledge and stories. Find out more at
www.cbaa.org.au/conference.
AWARDS
Partnering with the CBAA Community
Radio Awards connects your
organisation with leaders in Australia’s
community radio sector and enables
you to demonstrate your commitment
to excellence and the values of
community broadcasting - inclusion
and access, independence, diversity,
democracy, and supporting local arts
and culture. Find out more at
www.cbaa.org.au/awards.
WEBINARS
The CBAA’s webinar series gives
community broadcasters from all over
Australia the chance to learn and share
their own experiences on a range
of topics. These online workshops
are provided as a free service, and
with the support of the Community
Media Training Organisation (CMTO).
Supporting a CBAA webinar can help
profile your organisation to a niche
audience of community broadcasters
with a proven and current interest in
your specialty area. Find out more at
www.cbaa.org.au/webinars.

7. CBX Magazine
THE CBAA’S FLAGSHIP PUBLICATION IS CBX, AUSTRALIA’S COMMUNITY BROADCASTING MAGAZINE.
1CBXNOVEMBER2014
NOVEMBER
2014
COMMUNITY RADIO
AND EDUCATION
WHAT IT TAKES TO NAIL
A MUSIC INTERVIEW
WOMEN IN
COMMUNITY MEDIA
GOOD MORNING
COUNTRY UPDATE
THE MAGAZINE OF THE CBAA
Each issue of CBX reaches:
• Community radio
stations in metropolitan,
regional, rural and remote
communities
• Independent broadcasters
• Community broadcasting
sector bodies
• Community broadcasting
sector supporters and
stakeholders
• Arts & cultural
organisations
• Universities & tertiary
organisations
• Federal MPs
A range of advertising
packages for CBX Magazine are
available.
The CBAA also offers Branded
Content Sponsorship,
giving your organisation the
opportunity to work with the
CBX editorial team
to develop article content that
is relevant to your brand and
resonates with CBX readers.
Please change to: For more
information on CBX, contact
the Editor at 02 9310 2999 or
hhenry@cbaa.org.au.
PRINT & ONLINE
(CBAA.ORG.AU/
CBX-MAGAZINE)
TIMES PER YEAR –
APRIL, AUGUST,
NOVEMBER
ANNUAL
CIRCULATION
4,500
ESTIMATED ANNUAL
READERSHIP
11,000+
Opportunity Price inc GST
1/2 page Ad:
112mm h x 210mm w
$620
Full Page Ad:
275mm h x 210mm w
(+ 3mm bleed)
$1,185
Inside Front Cover:
275mm h x 210mm w
(+ 3mm bleed)
$1,295
Back Cover:
275mm h x 210mm w
(+ 3mm bleed)
$1,465
A5 Insert $560
Branded Content $1,795
Please note that you can supply ads or have them designed by
the CBX team upon request. Individual quotes for design are
provided depending on your needs. All files to be provided as
high resolution (300 dpi) PDF file in CMYK format

8. Online
THE CBAA OFFERS A RANGE OF ONLINE PLATFORMS TO CONNECT COMPANIES WITH THE COMMUNITY BROADCASTING SECTOR,
INCLUDING CBAA.ORG.AU, SOCIAL MEDIA (FACEBOOK AND TWITTER), A FORTNIGHTLY ENEWS AND EMAIL DIRECT MARKETING.
Website & Social Media
The CBAA website is the online hub for community
broadcasting, sharing regularly updated news and content,
job and volunteer opportunities, and a continually evolving
resource library to support community broadcasters. It is
the one-stop shop for community broadcasters, listeners
and musicians.
Email
Bringing all its communication together in one regular
newsletter, the CBAA distributes a fortnightly eNews
straight to the inboxes of the community broadcasting
sector.
9,000
cbaa.org.au
1500+USERS PER MONTH* RECIPIENTS**
VISITS PER MONTH* AVERAGE OPEN RATE**
OF TRAFFIC FROM
RETURNING VISITORS*
2 MINS, 39 SECONDS
AVERAGE TIME SPENT
ON SITE*
PEOPLE ON FACEBOOK
& TWITTER**
13,300 31%
33%
7,000
*Average across 2016. **As at January 2017
Online Opportunity Price inc GST
CBAA Website Logo and link $225 pm
Blog/news post $675
Video post $900
Social Media (CBAA Facebook & Twitter) Post $225
eNews News item $225
Sidebar ad $225
Email Direct Marketing Standalone targeted email $675

9. Stay front of mind
- go cross-platform
CROSS-PLATFORM OPPORTUNITIES ARE AVAILABLE, GIVING ORGANISATIONS
THE OPPORTUNITY TO ENGAGE WITH COMMUNITY BROADCASTERS THROUGHOUT
THE YEAR ONLINE, IN PRINT AND AT CBAA EVENTS.
To discuss how the CBAA tailor a package
for your organisation, please contact
Helen Henry on 02 9310 2999 or via email
hhenry@cbaa.org.au.

10. SYDNEY:
Level 3
44-54 Botany Road
Alexandria NSW 2015
www.cbaa.org.au
www.facebook.com/communitybroadcasting
www.twitter.com/CBAA_
ABN - 92 003 108 030